Australia excellent dairy industry Bulletin: About brand strategy and business model of the description

Australia excellent on brand strategy and business model of the customer respect for the consumer and care, support Australia excellent friends: Australia excellent Dairy Co., Ltd. (01717.HK) is a professional starting from the operation of High-quality Dairy dairy Enterprises, the consumer's love and media friends, dealer Partners, Employees and the community support, products are welcomed by consumers, and in 2009 on the Hong Kong Stock Exchange Main board listing, and the International First-class investment fund and other public investors sought after.　　Here, Australia excellent express heartfelt thanks. Since its inception, Australia is determined to integrate the world's best resources to serve the global and rapid growth of the Chinese market to high-quality dairy products to serve the healthy growth of the next generation. Its main operating entities include Australia excellent Dairy (China) Co., Ltd., the Netherlands Hyproca Dairy Group BV and other enterprises, engaged in the global production, research and sale of infant food, adult food, base powder, cheese, butter, etc., with Australia Excellent (Ausnutria),　　More Capacity (Allnutria), Jia Beyette (kabrita), Lyempf, Lypack and other famous infant food and dairy brands. Recently, Australia excellent successful completion of the Dutch century milk Enterprise Sea Punoke acquisition, O excellent international brand operation ability to strengthen again, on the occasion of the successful acquisition, Australia excellent brand strategy and business model to the media, consumers and the public again: (i) Australia since its inception, with "higher standards of nutrition and safety" as the Mission, Development and production has been practicing the international standard of Dairy Australia excellent since its inception, adhere to the highest international standards to establish enterprise standards. Even when the national standards allow, Australia also insists on not adding sugar, flavors and other raw materials to ensure the best quality products. Technical standards for products signed with overseas manufacturers are strictly in the host country (Australia, France, Netherlands) and China.　　If you need, you can always query the quality of Australia and other technical documents. (b) Australia excellent since its inception, has always adhered to the selection of the best international milk source and the choice of international first-class enterprise cooperation in Australia before 2009, all products derived from the Australian, and by the most powerful dairy enterprises in Australia production. Since 2009, with the continuous development of Australia's excellent business and the growing international cooperation, Australia and France's largest dairy cooperative enterprises began to supply relations.　　In order to strengthen the global quality of milk source control, Australia excellent successful acquisition of the Netherlands Hundred Years Dairy Enterprise Sea Punoke Dairy Group, thus, Australia excellent global research and development, production and supply capacity can be further enhanced.　　With Australia excellent in the world's best milk source of the most high-quality manufacturers of research and development and supply capacity, Australia will be able to fulfill the long-term commitment to consumers, and from infant formula, for you to provide more and better choice of dairy products. (c) Since its inception, Australia has been adhering to the strengthening of international brand operation ability to integrate global advantage resources, adhere to the global division of Business, this is today's international brands must face the proposition. From and OAustralia, the French first-class dairy enterprise production cooperation, to the acquisition of the Netherlands century milk enterprises, Australia in the international brand operating ability to strengthen again: 1, the global high-quality milk Source control more powerful, the international best milk source of more diversified supply; 2, inherit Haipnoke's Hundred years research and development accumulation,　　Especially in high-end products such as goat's milk and organic milk, strengthen the global research and development system, 3, the promotion of Australia's excellent global marketing capabilities, especially the smooth entry of the Netherlands, the largest dairy industry and more international mainstream market, 4, due to the acquisition of Sea Punoke, Australia excellent operation and team internationalization further strengthened.　　(d) Australia excellent model is the best practice of world-class enterprises, the Chinese society has many benefits to follow the international first-class business practices, adhere to the "Smile Curve" business strategy, pay attention to research and development, brand operation, market services and dairy resources of the industry chain the most valuable link, and in the production capacity of the integration of international advantage resources. As a responsible international brand, the most important part of the value chain is placed in China, the main tax paid to the Chinese government, not to China's scarce grasslands, environmental resources caused any consumption.　　Australia believes that this approach to the current China's resource constraints, environmental protection requirements highlight the benefits of a lot. Australia to take this opportunity to solemnly promise again: Australia excellent since its inception has never been used from China's domestic production of milk sources, all products sold in the Chinese market all the use of Australian and European milk source production, batch of products through the import and export quarantine inspection agencies and the company's strict inspection, please love and support Australia excellent consumers, media friends,　　All sectors of the community at ease. Original Address http://www.ausnutria.com/news/201107/ZUQZQ5ZMZ9QV67Z.html