Australian customers were asked to sell "coupon", a majority of people think that fitting is helpless

Buying clothes is a kind of fun, and in the current online shopping, the mode of buying clothes is diversifying: buy in shopping malls, buy in small shops, buy online, in addition, and in the physical shop fitting, to determine whether the right to wear after the Internet to buy. This is the "fitting family".

Australian customers are asked to sell "coupon test"

The appearance of "fitting family" makes the business face some troubles and even predicament, which is not conducive to market development. In fact, online sales can also go to the physical store to try clothes clothing is mostly brand clothing, that is, the root of the problem is more in the brand's own business, line under the different price differences in the birth of a "fitting family."

It is reported that now a ski shop in Australia, in order to prevent the "test house" malicious test clothing, customers are required to pay 50 of dollars to buy a "test on the coupon" to test clothes. If the customer decides to buy the product, 50 dollars will be returned, and if not, it cannot be refunded.

Although the domestic has not opened the "fitting fee" business, but the seller also came up with a variety of ways to respond to the attack from the "fitting family." Now some businesses have tried to put the clothing tag collected, to prevent malicious "copy number." But these practices have also been questioned by consumers, that businesses hide tag will make it difficult for consumers to obtain clothing information, prices and other information, so that the purchase process is not transparent.

More than 70% choose to buy brand clothing in the physical store

According to a survey, as much as 77.81% of consumers said they would choose to buy in a physical store, from the way they buy a brand. Only 5.86% of consumers said they would choose to buy a branded online store. Some consumers will first look at the physical shop style, fitting, and then online purchase. In this type of survey, 11.13% of users will go to the brand online stores to buy, 5.21% of people will go online to buy similar styles. Visible, for the brand clothing consumption, consumers pay more attention to and accept the "brand" itself, rather than buy similar money.

In the survey, consumers reflect their favorite brands on the Internet is not easy to buy. 49.82% of respondents said that even if there is a favorite brand shop, the choice is very small, 12.89% of respondents said the internet can not buy their favorite brands. Only 37.29% of respondents said there were more brands on the Web than they could choose from. Visible, at present, the most important brand clothing and focus on sales channels are shopping malls rather than networks.

A majority of people think that fitting is a helpless act.

And when asked "how to look at shopping malls and buy this behavior online", more than half of the respondents thought it was a helpless move under high commodity prices, not to blame consumers, accounting for 51.11% of the respondents. 39.52% of respondents said it was reasonable for consumers to compare prices. Only 9.36% of the respondents said that this is a violation of the interests of businesses immoral behavior, should be stopped.

More than 60% think "fitting fee" unreasonable

In respect of the practice of "fitting fees" by the state, 61.55% of the respondents considered that the "fitting fee" was unreasonable, that it was the consumer's right to try clothes, and that no money should be collected in any case. 28.54% of people think, as long as not deliberately try to buy clothes, you should give consumers to try clothes, should not collect money. 8.15% of the respondents think it is understandable, but businesses can use other measures to prevent the "fitting", rather than the "fitting fee."

Only 1.76% of respondents said it was reasonable to charge a "fitting fee", a "legitimate defence" for businesses. In addition to clothing, 46.9% of the investigators said that occasionally will be specialized in shopping malls to select and try other products such as books, digital products, home appliances and so on, write down the detailed model and then to buy online.

Nan du