Bai CEO Wang Jianyue: Persistence and change of achievement Bai

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Bai is the first classified information site in China, simply put, that is, you often see the free Information Bar online version. At present, its monthly flow has exceeded 1 billion, and become one of the three classified information sites, the common People Network CEO Wang Jianyue will share his business philosophy.

Localized Classified information Web site

Wang Jianyue graduated from Shanghai Jiaotong University and worked for Microsoft. 2005, he joined the ebay guests gathered, that is, the current people's network, from foreign managers into entrepreneurs, began to participate in Bai growth and transformation.

Guests were founded in March 1, 2005, is the first classified information site, but also EBAY*ECG group in China's substation. Its business is our daily life is often seen in the free Information Bar online version, in foreign countries are called online classified ads. June 2008, officially renamed "Bai" ——— a more easily remembered, more localized name. Wang Jianyue said: "Our users are ordinary people, this is the source of Bai name." Bai from its inception, has been released from a few people a day to develop information to hundreds of thousands of people a day to publish information, millions of people look for information of the Super large Web site. Through this platform, a variety of life needs are connected, so that people enjoy the convenience of the network. At present, Bai monthly flow of more than 1 billion, is one of the three classified information sites.

Different business philosophy

It is reported that since 2005, Sina, Sohu, NetEase, Tencent, Microsoft, Google has launched its own classification channel, to December 2006, the Chinese to do classified information on the site reached a history of the highest 2000. But after 2007, 2008 recession, many sites have closed, the current domestic operation of the classified information site has less than 20, the first Echelon only 3.

Reporter learned through the interview, Bai can do and go to today, mainly benefited from three aspects: first, from the experience of globalization. Bai annually meets with ECG members from various countries around the world to share experiences and lessons learned in the development process. Second, the core competitiveness of the Light Company philosophy. In the competition to expand the size of the staff, Bai always adhere to the fine wins, and maintain a more than 20 people of the efficient elite team. Third, there is financial security. In addition to its own liquidity, Bai also has the support of ebay and global Internet Investors Mayfield and benchmark.

In addition, the common People network and other similar sites have three major differences. Bai has been insisting on classifying information services. Bai has focused on classified information services when rivals have turned to group buying, life services Yellow pages, and community businesses. "Entrepreneurs shouldn't have too many twists in what they want to do," Wang Jianyue said. ”

At the same time, the people's Web design products adhere to the user experience in the first place. It is reported that Bai by the industry is considered the most simple and easy to use the classification of information sites. For example, on Bai, users can publish information without registering. There has been a period of time, in order to improve the user experience, in addition to the provisions of the Shanghai Network Police Pictures, Bai home page does not have any pictures, and even the logo are plain text. Wang Jianyue said: "The result of this ' metamorphosis ' is that the network speed increased by 13%, Web Access increased by 11%." ”

Bai Another difference is that there is no sales team set up. Reporter learned that Bai has always insisted that the cost of sales to the user's philosophy. Wang Jianyue that when a company set up a sales team, the total revenue is higher, but the cost will certainly go up, in the end will be passed on to the user.

A constantly introspective business model

From the beginning of 2005 to 2006, it is the first stage of the development of the original guests. Taking into account the offline approach to the user's technical requirements of the threshold low, this period, the customer gathered "online" and "offline" synchronized way to start stirring the market.

But the following year, when hundreds of professional websites and some established Internet companies quickly cut into the market, Wang Jianyue realised that there were enough "educators" in the marketplace to start introspection "energy saving, strategy is King", and put the focus back on the Internet as a carrier.

Bai to the third stage, no longer aims to occupy the Chinese market, but in-depth analysis and reflection of its copy of the U.S. model of the basic business characteristics. By summing up, Wang Jianyue and his team found and solved two core issues: the first is the identification of identity, clear online classified ads is a different from Chinese users familiar with Taobao mode of the pure Consumer-to-consumer business model. Bai Lock the keyword "individual to individual" and "Meet Transaction", and revolve around Consumer-to-consumer business concept from product design to content audit including business user information, strictly check and delete.

The second core issue is the company's ultimate goal, which determines the route of the People's Network. According to Wang Jianyue, in the 2008 and 2009, Bai had established a "strong" sales team, although the results, but six months later, he decided to withdraw, and clear the cost of the sale of the concept of returning users.