Balance treasure approaching 600 billion yuan mark

Wang Rui by reporter from Beijing

After one year of operation, Yu'ebao has approached the mark of 600 billion yuan to become the fourth-largest currency fund in the world. In the meantime, Yu-Po also faces the bottleneck of further growth in size. In addition, in the context of a relatively relaxed capital, Yu-Po has greatly reduced its attractiveness due to the long-term yield drop.

As the basis for the balance of account treasure, access to a large number of user resources and the amount of funds, the future how to use its own massive customer resources to achieve further growth?

The number of users exceeded 100 million

Recently, the announcement of "Big Data Report on the First Anniversary of Yu'ebao" ("Report") released by the Tianhong Fund shows the users the age, order quantity, area, usage habit, transaction Frequency and other information, while showing the "big data" charm.

Zhou Weiguo, director of Tianhong Fund Big Data Center, told the media that as of May 26, the "Report" has 5.3 billion basic data for analysis and application and 15 basic data dimensions, including cross-analysis of various permutations and combinations, such as geographical and The intersection of age, sex and frequency of transactions involves many complex models. According to Tianhong Fund big data center of more than ten billion data processing capabilities, from a more perspective analysis of these huge amounts of data, as far as possible to restore the true path of customer behavior.

The report shows that the number of users has exceeded 100000000 treasure mark, the per capita investment of 5030 yuan, the average age of 29 years old, 80, 90 after the "treasure" number accounted for 76%; of which the number accounted for 43.82% After 80, the amount of remaining treasure amounting to 49.76%, accounting for nearly half of the balance of treasure; after 80 or users of the absolute "high frequency traders" in the balance treasure 496 million times the transfer, 810 million consumption and Withdrawal, 80 after the transfer, out of the pen are more than half.

"Daily Economic News" reporter noted that, from a gender point of view, Yu E-treasure on the line at the beginning of men more effective than the number of female users accounted for more than 21.8 percentage points, but as time lagged the gap narrow until last year, "Double 11 "This gap was shortened to 5.9 percentage points and then stabilized in the long term. Sub-regional perspective, East China, Central China's largest user base, then North China. Among them, Jiangsu, Guangdong and Shandong have become the provinces with the largest number of users of Yu-Bao. Chongqing, Shanghai and Wenzhou have become the cities where Yu-Bao users are most concentrated.

Yields continue to decline

After bidding farewell to the non-normal rate of return of 7% last year, the yield of the IMF has shown a continuous downward trend since January this year.

Data show that as of July 10, 217 funds included in the statistics of the average annual rate of return of 4.26% on the 7th, the balance of the return rate has dropped to 4.2%.

The balance net asset value announcement announced by Yu Bao at the end of June shows that the scale reached 574 billion yuan and has become the fourth largest money market fund in the world. However, compared with the first quarter, the growth of total assets is gradually slowing down.

In response, Yuen Po said that this indicates that the business of Yu-Po has entered a maturity stage and its customer behavior is very regular. It has formed a unique Internet financial ecosystem.

However, Wu Xiaoling, former deputy governor of the People's Bank of China, believes that Yu has basically done the limit. "Traditional financial institutions have very sound payment and settlement systems and hundreds of millions of accounts. When they recognize the problems and take advantage of their own advantages, the balance Po and other 'babies' will lose their momentum. "

Reporter noted that while the return of Yuen Po continued to decline at the same time, the bank's revenue from wealth management products have shown signs of rising. Some investors with better investment channels have begun to withdraw funds from Yuen Po to invest in bank wealth management products.

In addition to bank financial products, there are still a lot of P2P financial platform. In the meantime, major fund companies are looking for cooperation with e-commerce platforms that have a large number of account systems and traffic resources, and have launched balance-like products to diversify their customers.

For the IMF, liquidity is more important than the rate of return, but not for the user. "The decline in the yield of Yuet Po will surely lead to a decline in scale, investors are very concerned about the rate of return," a fund company told the "Daily Economic News" reporter said.

As of yesterday (July 13), Yu Ebao's latest seven-day annualized return was 4.1730%.

Customer resource advantage to be played

In the envy and controversy of the outside world, Yu'ebao has witnessed rapid growth over the past year and also brought the catfish effect to the financial industry. Now, as the yield drops, the scale of growth sluggish, the future of balance treasure way out?

Informed source Ali told the "Daily Economic News" reporter, Yu-Po future innovation and development should focus on two main lines: First, the consumer demand for consumer openness, that is, Yuen Po application scenario innovation; the other one is the user financial needs Of the opening, that balance treasure Po docking treasure platform, will be 100 million users a higher level of financial needs open to all financial institutions on the platform.

In the consumer scene to build, the end of April this year, Yu balance treasure joint Zhejiang Unicom, China Telecom launched the Yuen Po "0 yuan purchase" activities. In addition, Yuen Po itself can also be used for online shopping, payment, recharge, etc., the consumer scene is no longer confined to online. In June, with the opening of the Brazil World Cup in 2014, Yu Ebao's "Never-ending Color" function went live. As long as the user "never stop color" set lottery conditions and other conditions, the system will be customized according to the program from the balance of treasure daily automatically for the user to buy lottery tickets.

Ali small micro financial services group (hereinafter referred to as small micro gold clothes) relevant parties said that in the future there is hope that there will be trading balance Bao, users want to spend money, you can think of Yu Bao. The real value of Yu Bao is that users can get more value and rights than other ways of consumption when using it for consumption.

In fact, Yu-Po has been positioning itself as a tool for managing idle funds since its preparation so far. Money management is not its primary function. At the beginning, when discussing the name within the Yu-Po team, he considered using "profit-making." However, consider this name with too strong financial attributes, and inconsistent with the location of treasure position, they use "balance treasure" and position it as a cash management tool.

As for the demand for wealth management services, the Lucky Treasure established in April this year is an open platform for investment and wealth management based on the balance of the base account. Financial institutions can sell their products on the Lucky Treasure platform.

Small Djinkin Financial Management Division asked the day claimed that unlike Treasure Bao Zhao Bao, financial institutions in the Treasurer platform to sell their own products, "We can share more than 100 million treasure users, which is the strategy of small Dijon In an open platform. " It said that Choi Po platform is characterized by stable income, fixed term, and balance can form complementary Po, all users can balance Bao treasure platform to buy regular financial products, more professional, more diverse personal investment management.

In any case, Yuen Po really gathered a considerable part of the crowd advantage, but also got the coveted client company fund resources, but the face of such a huge customer resources, how to effectively develop and use, Yuen Po and Celestica Fund can do More, will also have a profound impact on the entire Internet finance and fund industry.