Based on local market analysis of user habits to do a good job in the local site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Once in a webmaster conference, there is an Internet predecessor said that the future trend of the Internet is towards specialization, localization direction, because only the segmentation of user groups, do a good job of localization, the site will be better. Like Xiamen fish, Dragon Lane, 19 floor, these local sites/forums, do a good job of localization, to maximize the satisfaction and service needs of local users, the site's profitability and flow of the problem is naturally solved.

April 14 A5 Thursday Edition Chat event invited Xinjiang Regiment a clan Www.tuanyizu.com founder Guo Baoming, sharing local website How to Do "localization" topic, this paper collated version chat part of the focus, welcome discussion.

Q: The guest's website is Xinjiang Group Purchase website, why consider to do group buying website, at that time Xinjiang market, have competitor? What are the opportunities and challenges? Personal Webmaster If also want to do local group buying website, what to do to prepare work, do what input?

A: Because I think group buying is very high on the line, and I have the ability and experience in this area, began to invest. At that time there was no competition in Xinjiang market, because of special reasons, Xinjiang broke the net, so May 15, 10 after the opening of the network in Xinjiang, immediately began to form a group of Xinjiang groups buy net.

For us, opportunities and challenges coexist, because at that time group buying in Xinjiang is still a blank, we have a lot of space to play, the challenge is to slowly cultivate this new concept of consumption, cultivate everyone's enthusiasm. Upfront investment needs a lot of publicity and promotion, to cultivate the idea of group buying.

Q: Really opportunities and challenges coexist, no competitors, but users do not have this consumption habits, in the training of user group buying habits, you have made what efforts to make Xinjiang netizens accustomed to buy activities, about how long it takes? Upfront investment needs a lot of publicity and promotion, mainly what aspects of promotion and publicity?

A: The habit of training netizens to spend about one months, the early promotion of the main or group buying methods and the benefits of group buying, so that members experience with the fun of buying. Early we began to do group buying, many people do not know how to buy, how to spend.

So we are free to send a mouse pad, publicity and other forms of color pages, to cultivate the idea of group buying. There is the establishment of local consumption group, the accumulation of users, as well as to do SEO, so that they can make themselves in the search engine can be ranked first.

Q: I am currently a small city, the Internet is not very developed, I would like to build a group buying site, I think this market is good, but do not know how to train users to buy habits, guests in this respect how to do. Xinjiang's internet will be relatively backward, the group of the early stage is how to cultivate and form user habits?

Answer: Do buy a website need to have a certain consumer market city, Xinjiang Urumqi Internet is not very developed, but the level of consumption is still very high. and group buying is aimed at people's livelihood, to bring benefits to everyone. Cultivate the user aspect, the prophase must do the simplest, let the group purchase very easy. The slogan of our group has always been "simple and happy" if users can experience a simple and happy way of shopping, they will attract users.

Q: said that, even if the internet is not developed, but as long as the user has the desire to consume, and buy is to bring benefits, you can arouse the attention of users, and gradually form a consumption habit. If you want to build a local group buying site, a single person's strength seems too difficult, the team will be more appropriate, a group of guests, is currently the team, would like to ask, in the formation of the team to pay attention to what problems, how to form an efficient, cooperative team? The team will have some division of labor, income distribution and other issues, How can these problems be effectively solved?

A: Yes, there is a business team and graphic editing team, as well as technical team, the formation of a set of work chain mechanism, upstream and downstream closely linked.

Q: Group buying site will face the problem of looking for businesses and buy products, the guests of the Xinjiang Group A group of sites is how to solve this problem, usually in arranging group buying products to pay attention to what problems?

A: Yes, group buying businesses and products is an important part of group buying. We are looking for businesses to first investigate businesses, must have a certain degree of visibility and credibility of the business. In arranging group buying services and products, to ensure that within two months as little repetition rate, eat and drink the product interspersed with the effect of better.

Q: If a city can choose a limited number of businesses, if in the limited choice, better arrangements for group buying products? Eat and drink interspersed, this idea is good, buy site early, is not the initiative to choose the merchant to cooperate, in with the merchant talk about group buying have any skill? Because an internet is not a very developed small city, Merchants do not know how to buy, how to let merchants accept your invitation to join group buying? I hope to share with the businessmen to discuss cooperation skills.

A: Yes, it is important to communicate with business. Must let the merchant understand, our group buys the website also to advertise his promotion to him, and can definitely bring the real consumer. This is completely different from the television broadcast newspaper media, putting in a hundred thousand of may not be able to bring a person to the past. And our consumer groups are accurate, only need to experience. We are a kind of experiential consumption, we can make our members become loyal consumers of business.

Q: When talking to business, do you have a case introduction, flyers, and so on, we know that group buying can really bring the promotion, traffic and real consumption, but the business may not know at the beginning of these situations, you talk about cooperation in how to dispel the concerns of the business?

A: Yes, the case of the introduction, leaflets are needed, and very important, design must have a grade. This is also the shape and establishment of their own image.

Q: What basic conditions do you need to be in a local group buying network?

A: familiar with local resources and the local market team, but also to investigate the market, analysis of users. Group buying users to young people, urban white-collar mainly, so we have invested in office buildings, university campus a great promotion of power, offline and online promotion together, offline leaflets, advertising, etc., online QQ Group, search engine optimization.

Q: Group buying staff configuration is probably what the situation, the site in the middle and late stage of the plan how to arrange, the most important thing is? What are the initial capital investment?

A: The site later to do strong development, combined with the forum to make a local consumer service category preferred site. Pre-site construction, promotion and other costs. Promotion is important.

Q: Do local group buying website, can advertise in the television media? How much is it worth?

A: Local group buying website, TV media input effect may not be very big.

Q: Group buying site to do a certain brand, businesses and users are active attention, but also easy to cooperate in the accumulation and realization of their own brand, Xinjiang Regiment a clan is how to do, now Xinjiang Regiment a family in the local brand and visibility how?

A: We buy a website from the beginning is very love the public good, organized several large-scale public welfare activities. and local government agencies, the Youth League has established a good cooperative relationship. Then and the local largest paper media and portals to cooperate, build channels to form a strategic partnership, but also become the only designated online marketing platform of CBA in Xinjiang, these are the establishment of the brand. Now Xinjiang group Group Buy Network is the largest in Xinjiang, the establishment of the earliest, the credibility of the best group purchase site.

Q: Found that a lot of recent group buying sites are in the lottery, this activity is suitable for local group buying site? If appropriate, how to operate it? In addition, you are optimistic about the prospects of group buying site?

A: There are really a lot of group buying websites in the lottery. But I also noticed that a group buying site in the lottery below will deliberately indicate: we are not a lottery site, we are a group buying site. Hehe Such activities can also be moderately done in local group buying sites. But it can also be combined with some local market to do special forms of member feedback activities.

In addition, the prospect of group buying site is still very good, the key lies in how to locate and maintain. See if you want to be big or strong, localize or national.

Q: Guests do group buying site before, is also a personal webmaster, at that time there is a business site Mody? Now many personal webmaster Do station profit situation is still less ideal, the guests on the site has good views on profitability?

A: In Xinjiang group group buy Net before, I did not do personal webmaster, the Internet do not understand anything. I understand the group buy this mode, only to start to learn, because group buying online under this piece is very important.

Q: So powerful, but also thought that a lot of sites Ching good people, are personal webmaster come over, gradually accumulated. That guest to build station technology, art aspect should be less familiar with it. You are now in the group of a group of sites, mainly responsible for what the site operations.

A: Oh, yes, I do not understand the technology, art. Mainly responsible for the website operation and the strategic direction of the site to grasp.

Q: To do the website, promotion is very important issues, different Web site to promote the idea of each of the same, group purchase can focus on the line online, Xinjiang group of people to do the promotion of a group of the main there?

A: Offline activities do a lot of, such as large-scale public activities of the organization, outdoor hiking group, the star concert contractors, members of the friendship and so on

Q: Now many personal webmaster still face the problem of profitability, whether it is to do the local station or the industry station, only profit, can continue to develop, but on the idea of profit, many people do not good, how to combine the characteristics of the site itself, to find a profit point, the guests can share this idea?

A: Group buying site is a relatively easy to generate profitable web site model, and then combined with the forum to increase stickiness, to provide the image publicity.

Q: Group of a group of sites, now the main profit is what, now flow and members are good, each month's profitability can be disclosed, hehe.

A: The current profit or by buying goods to profit. We will move towards the local consumer service portal and may consider adding some value-added services to our customers later in the future to generate profits.

Q: Want to ask guests, local group buying site, which products are easier to travel to attract consumers? Generally just start to do group buying site, should be from what product start relatively simple?

A: A lot of group buying sites are also starting from catering, there are movie tickets and so on. The price must be the best at the beginning.

Q: The version of the chat activity is almost over, please guests to some will join the Internet, want to run local group buying site friends together with specific suggestions, so that everyone in their own city to start a site buy a better beginning, but also relatively smooth to solve the initial stage of the site's difficulties. Guests can summarize from their own experience in the process of building a group, or suggest ideas that you think are more important and practical.

A: From the establishment of a Web site to profitability, to bigger and stronger, it is really a very difficult process. Group buying site is also a relatively clear profit target and profit ideas of the site, but online and offline promotion also need to have a certain degree of promotion. Local group buying site in the operation process, to combine the local market, and local government departments, paper media portals and influential businesses to form a good relationship of cooperation.

Later development should have clear goals, can be combined with forums and so on to form a localized consumer services, so that members form a sticky habit. I wish you webmaster website more and more prosperous!

To do the local site, first of all to understand the local market and user habits, truly meet the needs of users, the development of the site is also relatively easy to many. Although local stations have geographical restrictions, but also relatively easy to some, the competition will be less, serving a user, become the best local site, and then to the national radiation, this is also a good way. The above version chat some of the discussion hope to you have some enlightenment, also please continue to pay attention to A5 Forum every Thursday afternoon Edition chat activity, at the same time A5 version Chat Exchange Two group 149091583 already opened, welcome friends to join. (Wen/Meng Jiang finishing)

More about the localization of local Web site discussion, but also to the version of the chat post address: http://bbs.admin5.com/thread-2513444-1-1.html