BAT expands O2O market, the Three Kingdoms dispute layout line

The Internet is dynamic and changeable rivers and lakes, the treacherous palace fights at the stage. In the past, bat three in the search, electricity quotient, social field of the three countries in the stability of the O2O tide began to turbulence, three of the layout line and offline connection services, through mergers and acquisitions and other ways to broaden the business sector, forming a mutually blending situation.

BAT three has O2O development genes, but the focus is different.

As the world's largest Chinese search engine, one of the biggest advantages of Baidu is a large number of comprehensive data resources, which is largely the data source is the user's keyword search, so the biggest feature of Baidu data is to respond to the interests of users and realistic needs, and as a search engine Baidu, its data also presents a variety of characteristics, Including personal information, shopping evaluation, address search, such as a full range of data for O2O to provide a strong information support.

The field of electrical business is one of the most visually-valued businesses, electric dealer born Alibaba, know b2c,c2c business, for the new model O2O of course also will not miss, compared to Baidu, Alibaba exists business platform and user stickiness advantage, consumer habits through Alibaba Taobao or day cat online shopping, Alibaba is also able to move online consumers to the O2O model.

Compared with the former, it seems that Tencent has the least search genes, but this can not be denied as a timely communications boss of Tencent's initiative to cultivate the user, first Tencent has two social trump card: QQ and micro-letter, a widely used for work learning exchange, a well-known or unfamiliar circle of friends, But two circles have trained users to share various information habits, and users are more dependent on the circle of "acquaintances" Word-of-mouth recommendation, so Tencent's social gene in the O2O as a "broadcast" type of communication function.

From the original attribute, Baidu mainly has the main line of information sources, Ali more commercial platform nature, Tencent is to a large extent played the role of communication and promotion. But the separated elements are not O2O closed loops. So, in addition to the innate information large data gene, three also do what follow-up efforts to Sprint O2O?

O2O trend, each industry is bound to present a blend.

The first is search, electricity quotient, the mutual infiltration of social domain.

Search field Baidu is still the leader in the search field, stable at the current PC end and mobile end of the search engine penetration rate first. But in Tencent and Sogou strategic cooperation search, Sogou merged, through the QQ browser default bundle diversion, its search field rankings significantly improved and in the mobile field guaranteed to the second ranking, can be seen, Tencent's ambition in the search field has never been cut.

In the field of electrical business, the largest IPO in the history of Alibaba is also facing the old neighbor's constant itching, a few days ago Tencent wide-spread cooperation Jingdong group Pat Micro Shop, Subversion Taobao "buyer search" mode, the implementation of the "seller recommended" advertising promotion model to improve the Rio (ROI). In addition, the micro-credit mobile payment function, financial services to add the sword refers to Alipay and balance treasure, in the field of electrical business Tencent's commitment to the war of Alibaba can be seen.

The social field, Tencent also faces many challenges, for the moment do not talk about Mo, micro-love, based on hobbies, heterosexual friends and other social platforms for young people, the social potential of Alibaba's Alipay can not be overlooked alone. A few days ago, some naughty friends use Alipay transfer notes to play out the social field of the amount of tricks, by teasing or opening each other's jokes using Alipay staged a substantial set of chat, apology, vindicate and other social relations, this to pay treasure is not intended to open a critical social field of new ideas, moreover is the user spontaneously put forward demand , and industry insiders also analyzed, Alibaba's involvement in the social sphere has been drawn into the agenda.

Then look at the three giants in the O2O platform, Channel aspects of the establishment.

In the O2O network and Living system, the three giants have done a layout, the beginning of 2014, Baidu's glutinous Rice network renamed Baidu Glutinous Rice, Baidu and glutinous rice network integration completed, May, Baidu New online Baidu sales, after the strong introduction of Baidu Direct number, deep line group buy, takeaway field, to provide businesses with O2O online promotion platform , coupled with Baidu in the mobile field of maps, telephone numbers, such as excavation and development, improve the O2O trading closed loop.

And then look at Alibaba and Tencent production and sales chain, the first Alibaba owned by the United States and Amoy Point, corresponding to Baidu and Baidu take-away rice, in the logistics delivery, Alibaba also early lead hands taxi planning O2O service push mode.

Tencent is through a stake in the world's first independent third party consumer reviews web site, the investment of well-known local community integrated services site 58 with the city, cooperation Wangfujing department store, such as the line of large physical shopping malls and other ways to join the O2O camp, completed the payment, recharge, pay, lottery and other micro-letter 020

After the blending and even invasion of three native content, coupled with the O2O market Bai competition, bat three is again difficult to be friendly, but for ordinary users, based on the personal O2O service system built in the personal consumption experience has been greatly improved, it was asserted that the continued development of the Internet O2O and evolution will accelerate the individual " Private assistants "The process of popularizing the times."