BAT Trio: Big Data ability which strong

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; For the application of large data areas, of course, the largest number of users of the Internet the three largest master data. So, now the question is: "Tencent, Ali, Baidu, large data capacity which strong?" ”

How scary is the big data? When you go online and search for a condom, the search behavior is recorded. After analyzing these behavioral data, the merchant gave you a Durex condom. Finally you look good to buy, and after the experience is good. Big Data What is this concept, data collection + data analysis + precision push = precision marketing?

Real case

A true story of what happened in America: A couple of years ago, an American family received a promotional coupon for maternity supplies from a mall, and the girl's father, who felt insulted, was furious to find out that the sale was directed at the 16-year-old girl in the family. In order to quell the father's anger, the mall made a sincere apology. But a few days later, the father impressively discovered that his 16-year-old daughter was really pregnant.

The store was able to foresee that the girl was pregnant because it established a pregnancy prediction index through the consumption data of several commodities to predict the pregnancy of its customers. It can be said that this is just a typical data mining case.

For large data applications, of course, the largest number of users of the Internet companies get the most data. The internet three big giants, big data ability which home strong?

Baidu Big Data

What's the strong data collection? Baidu search leader. Like the current Baidu search, when the user search behavior is recorded, and then use the search function will appear some relevant content of the ads. For example, search for "micro-marketing" The keyword reached a certain number of times, you will be able to browse the Web site, will come out a bunch of things related to this keyword.

In the large data domain, the search engine's data collection ability is strongest, and does not have one. Baidu in this respect the use of excellence, now as long as we surf the Internet to browse input keywords, analysis of our search behavior, we can immediately match accurate advertising, greatly improve the advertising display effect.

Ali Large Data

Data analysis who's strong? Alibaba cloud computing. Big Internet Enterprise, face Gui user produce data you want to swollen? Cloud computing is an important tool for dealing with these huge data messages. On the big data, Alibaba is naturally unwilling to be outdone.

On the one hand, Alibaba's consumer data coverage of the broad, accumulated deep, no one company and organization in the world to the right, on the other hand, Alibaba's cloud computing technology ranked the industry leader, its data mining capacity is almost unrivaled lake.

On the commercial value, Taobao, cat and other shopping sites generated by the consumption data, is the field of data inside more valuable.

After we went up to buy something, Alibaba can easily get our shopping behavior, and browsing data, through cloud computing analysis, accurate behavior prediction, and then carry out merchandise information push.

For example: I taobao search "summer women" this keyword is the highest number of behavioral data, analysis out, Ali predicted I just like this kind of merchandise, and then pick some of the explosion of the recommendation for me. It is not known whether a merchant's recommendation fee will be charged.

Tencent Big Data

There is no suitable sketch to describe, the company is too low-key. Of course, this does not mean that he is worse than Ali Baidu.

Tencent in the large data field, with social data, consumer data, game data, and so on, very few technology Daniel has come out to do the report, but not to Baidu, Ali, such as active packaging publicity technology Daniel. However, the use of large data Tencent, but has been in progress.

The social data is what Tencent excels at. It can be found through large data analysis that your social relationships, personality endowments, hobbies, privacy scandals and even physiological cycles and psychological flaws are all in it.

Game data and consumption data, in fact, the relationship between the two-type interoperability. Because Tencent's consumer data mostly comes from games and value-added services. Tencent Games revenue is very strong, fans are willing to pay high fees to buy virtual props to meet their own vanity.

    Tencent large data is mainly used to improve itself, it understands the user's personality endowment, hobbies, privacy, and even physiological cycle, through these data analysis to predict the results of the product can not be popular? In fact, the development of Tencent Games, as well as some product improvements, is based on these data.