BATO2O two World War II officially launched

These two days, the industry's focus and many traditional industries, like small and medium-sized enterprises, are direct numbers. In the process of watching the speech of Baidu World Congress, I can not help but take out the mobile phone @ Good son fitness and @ seabed fishing experience for a while.

After the experience there are two views, one is, is to save a lot of things, as long as you know the name of the merchant, direct @ can be directly to the service, booking reservations and anything can be easily fixed; the second is that this little @ behind is not simple, as a user, we can make an appointment, but also to the business Staff online consultation. I tried to work with the good son of the body, the seabed fishing people chat, feel the reaction is timely. After that, we find that there is a place for evaluation, and can also "subscribe". Is this the rhythm of the second kill public number?

In fact, not only to the public number of seconds kill, to Ali's Alipay service window is also a shock, just is the so-called Hotta, who let the micro-letter before the public to do than the service window hot? First find out to beat up a meal.

In fact, this also cannot complain the direct number. The public number itself rotten, no wonder others said. Like a BMW 4S shop spent a lot of money to do the public number, more than half a year did not bring a new customer. And the old customers although a lot of subscriptions, but only 5% of the appointment rate, is really sad reminders.

There is a saying that flies do not sting seamless eggs. The micro-credit public number is because of the existence of cumbersome registration, cumbersome operation, personalized customization cumbersome and so on a variety of thresholds, only to create a dependency on the micro-letter industry, the industry is flooded with a large number of irregular troops, in doing a variety of micro-letter public number on behalf of the operation, development After reading the count, the number of brushes is also a part of the business.

The more common this phenomenon is, the more problems the micro-credit public numbers have. And then the introduction of Ali Alipay Service window, but failed to end the "autocratic" micro-letter.

service window "Appearance" looks and public number indistinguishable, although there is also a gene based on the Ali Electric quotient and Alipay "payment core", but Ali in life services has not been much progress, including the ability to push, the integration of the high, the user's habits, business awareness and so on, so many obstacles in there, The service window can only be watched silently in the corner.

Unlike the service window, with the advantages of Baidu in technology and O2O layout, the role of the Terminator has become the natural enemy of the micro-credit public number. Since micro-letters have been trying to live through micro-life, public comments to strengthen the O2O ability of micro-letter, and the introduction of direct number, Baidu by virtue of Baidu Search + Baidu map + Baidu Sticky rice + Light application + Direct number of the layout, in the O2O again lead the bat camp, so that micro-letter very helpless, Ali very silent.

No way, undeclared has always been so lethal.