Battle of Battles: The Battle of mobile gaming cloud platforms

The Battle of mobile gaming platforms has spread to the back end from the basic competition of distribution, intermodal transport and monetization, and competitors want to use Cross-platform data processing and account series capabilities to provide game developers with a comprehensive service from development, operation to monetization ...

Two months ago, Amazon extended its own set of gaming platforms like Apple Game Center game Circle from the Kindle Fire device to all of its Android devices, and subsequently released game Connect, a game developer-oriented gaming cloud platform, and open up the game Circle API. Today, Amazon has expanded its mobile gaming world to iOS devices.

Amazon's entry into the gaming world is not a miracle, after all, its App store has more than 200 countries, with a total of 200 million users, and the game is now the most lucrative business in mobile internet, and as a virtual commodity provider with outstanding achievements in the fields of E-books and video, Amazon will not let go of this fat game.

In addition to the capacity of the channel, Amazon has three major competitive strengths:

First, Amazon is now recognized as the world's most efficient and stable cloud service provider, it can not only in many regions of the world to ensure the stable operation of the game, but also the use of Whispersync services, in a complex network environment, to ensure that users in the use of games across the terminal to correctly store and read game data, Provide Cross-platform progress support under the unified account;

Second, a large number of users of the account system, its own integrated payment system, advertising system can easily docking with the game;

Third, Amazon's books, audio-visual and other business, the user's behavior can also help to better recommend the game to the user.

such as to the prime Instant video in the "Longyou World," "Find the Qin Kee" and other users, recommend a high degree of related hand Tour: "Longyin", the conversion rate of the game will be compared to recommend other related to the low level of the game to high. A strategy is like buying a book on Amazon, recommending other books of relevance, and letting users accept it naturally.

Another is Tencent, like Amazon, Tencent through the micro-letter, mobile phone QQ, mobile phone qzone, mobile phone QQ Game Hall platform and its own account system, set up a powerful distribution network, and its social links can help the game better spread.

In addition to the Internet companies such as Amazon and Tencent, chip developers are also involved in the competition, and Nvidia is the leader. Not long ago, they listed a handheld gaming machine called Nvidia Shield, unlike other handhelds, not only to run the Android operating system game, but also to use the PC streaming feature to enable players to manipulate the game on the PC on the device.

The Battle of mobile gaming platform has spread to the back end from the basic competition of distribution, intermodal transport and monetization, and the competitors want to provide a comprehensive service from development, operation to monetization for game developers with Cross-platform data processing and account series capability. Let's wait and see how much energy cloud services can break out of this service.

(Responsible editor: The good of the Legacy)