Beat Samsung? The real kung fu or pseudo proposition of domestic handset manufacturer?

Tencent Technology Liang October 8 reported that in the past six months, China's local mobile phone manufacturers leap-forward type of new products to support the domestic demand for smartphones, which makes the domestic handset manufacturers and Samsung Apple's positive confrontation is full of anticipation, but just the past 11 holiday show, The decline of the Chinese-made mobile phone has not meant that domestic manufacturers have won. Samsung is indeed a challenge to the largest domestic manufacturers dream, the vice president of the Phantom of the Group Linan said, the charm can be 70% of the price to do Samsung quality mobile phones. and cool vice President Cao also said that any enterprise will face the problem of lower efficiency, Samsung is no exception, if the future Samsung really face the decline, in fact, is not the squeeze of domestic manufacturers, the root cause of their own efficiency is reduced and other problems caused. The self-confidence of domestic handset manufacturers is not only an optimistic view of the industry, some advisory bodies also hold this attitude. Melissa Zhou Melissa Chau, an analyst at IDC, said: As functional handsets die faster and faster, Chinese manufacturers are ready to lead emerging market consumers into the smartphone age. Because these manufacturers of smartphones than the international top companies have a higher cost performance, and quality and scale is better than the local manufacturers, so that it gained a certain competitive advantage. However, the reality of the market environment is not entirely consistent with the deduction, the start of the Wednesday National Day 11 Golden Week, and did not set off the fourth quarter of the mobile phone buying spree, and in the last month, the dense release of those new products have not fully become the focus of the market. Suning, Gome (micro-blog) and other large 3C stores far less than those holding the microphone on the roadside with a slightly dialect of the operator line promotion booth popularity, but the same is to see more people, buy less people. At the same time, the Internet channel did not appear sales blowout. Taobao deal index shows the fluctuation curve as usual smooth, the last peak was last year's double 11 and Christmas season. The reality of the market and the quiet of the unreal counter and the press conference Fan mania is the most intuitive contrast in the market. Beijing Lenovo Bridge Suning Super Shop, the Suningyun store is considered to be the capital of the first store, such as Microsoft and other major brands have been here to launch products. This year in 11, the store was also the focus of Microsoft's Xbox One sale and the hammer phone experience store. However, in the most popular period of sales, most mobile phone sales counters are empty, some brands such as the charm, the sky language and the United States Mito counters even the sales staff are difficult to find. Recently Vivo, OPPO, Lenovo released new products in the market did not fire, both customers and promoters do not seem to be aware of their existence. This makes it hard to relate to the frenzy of shouting on the press conference. Even the Luo hammer phone counter. A staff member who showed the Hammer's technology badge said that only dozens of units had been sold in a few days. Other domestic manufacturers are even more dismal. Gionee and other manufacturers ' counters still display a clamshell or large keyboard function of mobile phones, which is more difficult to absorbThe gaze of the guide. The beauty of Mito is not even a sample for the user to experience. As for the counters of China Unicom (Weibo) and Chinese Telecom (Weibo), the products are more ancient. The IPhone 4S contract package is still the most visible place for China Telecom to promote its display. Outside the mall, operators online promotion stage, 1000 yuan mobile phone is the host hoarse recommended, passers-by in a similar to the big prize of thinking to take out money, but the phone itself has not been concerned. Counter-View online channels, analysis agencies for the 11 period of data statistics relative lag, so only through the Taobao transaction index to this time online channel sales to make a simple judgment. From the exponential processing of the figures, consumer search did not drive sales growth. From last year's experience, consumers are still watching the market, and their buying behavior will be displayed during the later period of the electric dealer discount promotion. Taobao deal Index, November 11 last year, the day of the transaction index reached 2,122 points, is nearly 10 times times daily. GfK analyst Wu Xiaofeng also said, the Electric business Platform store celebrates the sale to form the unique sales peak period, but the Golden Week's driving force is not obvious. This year the market also has a new reason to affect the user's judgment. On the one hand, iphone new products will be listed on the mainland market, on the other hand, the next relevant release plans of domestic manufacturers also affect the consumer's current choice, even if the new product for them means longer waiting. The quantitative change has not been changed. Market segments are still to be cultivated earlier a view of the Chinese mobile market has been cited repeatedly: the Chinese market is already not an emerging market, but a shift from an incremental to a replacement market. But analysts do not seem to be affected, and they are still willing to make the development of Chinese manufacturers. Jian Jianmeng, an analyst at IDC, said the rise of Chinese manufacturers would last a long time from the resource advantages of Chinese manufacturers. Chinese manufacturers in hardware research and software design has gradually overtaken the world level, and its upstream of various types of chips, abrasives and screens, such as the availability of resources is sufficient. From 2013 onwards, the low-end products of the following thousand yuan, Chinese manufacturers always occupy the mainstream, at 2000 to 3000 Yuan price segment, and its international brands are narrowing the gap, and in the high-end market flagship products to promote the price segment of the Chinese manufacturers market size is growing. Huawei's smartphone shipments were 20.3 million in the second quarter, up 95.1% from a year earlier, according to IDC, and 15.8 million in Lenovo's smartphone shipments, up 38.7% from a year earlier. Huawei and Lenovo are also following Apple and Samsung in their market share rankings. At the same time, the Chinese brand accelerated the international layout, domestic brand share in developing countries, especially in the Asia-Pacific emerging markets rising. The Chinese brand has transformed from the original ODM (original design manufacturer) model to the brand development, from the operator channel to the open market competition. The report also shows that more than 10 manufacturers now have the ability to be among the top five in the next quarter. , some of which areA country does business, but no business should be complacent – they are all aware of the opportunity to go abroad. Judging from the market reaction, Chinese manufacturers occupy the majority of seats. But it is not easy to go abroad, which is also millet, hammers and other mobile phone manufacturers such as the people in the use of social media platform, one of the reasons for the big fight, Tencent Technology has issued a posting, the source of the war of words is the disappearance of the smartphone dividend. Although the rapid preemption of the giant left the market space is the best way to attack, but the results of swarmed can only compete with the outcome of resources. More importantly, because of the mobile phone industry chain upstream innovation is limited, leading to the past can be differentiated by the performance of the mobile phone market difficult to find a new set of fire point, it can compete with a simple and crude price marketing war. However, some manufacturers have seen new business opportunities, they have begun to target the market segments. Hisense recently launched a smart phone for the elderly, different from the market mainstream big buttons, large font style, but through Remote Assistance and other software optimization hope to redefine the market. VAYGR Technology has also launched a security phone Vargo, its founder Fu Chaowei said, in government agencies and large enterprises to serve the people are their concern. However, these market segments are still to be cultivated, and do not have the ability to play chess with the Giants, Huawei Lenovo Millet is still the most powerful challenger, the only question is, the current domestic market sales growth can really accumulate quantitative changes to defeat the giant's qualitative potential energy, It is still a difficult problem for domestic manufacturers who are less able to go abroad.