Beautiful say, Mushroom street, rain dozen three shopping guide website which section and your mind?

The biggest beneficiary of the war between the Internet today is the increasingly prosperous application platform, the story of "Liu Xiang Yu" on the platform every day, either you die or I live. No matter who wins or loses, the artifact is the last to be laughed at, just as the beast can still be naïve to laugh at the camera even if it is not noticed for a long time. Recently, from the convenient, practical, save money, and so on, small series and many 80, the students together selected the 2014 of the three favorite shopping guide website.

Use of Shopping Guide application, people most optimistic about the function is how many pieces of merchandise to find their own desirable goods, which is also effective in the application of powerful screening, search function.

Beauty says--buying fashion

Beauty said in the classification of goods to female users as the main object, commodity classification contains recommendations, blouses, skirts, trousers, shoes, bags, accessories. In the level two classification is also more detailed. For example, click on the skirt, beautiful said will appear on the dress, the Korean Department of the United States skirts, long skirts, the popularity of the United States, chiffon dresses, bust skirts, hip skirts, vest skirts and so on. Convenient for female users to find the goods they want to buy. Specific to a certain commodity, screening ranking is very important, to denim skirts for example, can be filtered according to the price range, can also be in accordance with the latest, hot and so on screening.

1. Positioning is very clear--"with the most online shopping mm together shopping, easy to Amoy clothes", the target user groups, and to do vertical consumption sharing community goals clear, so although narrowing the community within the crowd, but conducive to the accumulation of senior users in the field;

2. The product design is intimate in place, "the net buys the talent, picks the clothes, the Word-of-mouth good shop, buys" for the net purchase the not depth user very is very good to use.

Product positioning: Beauty says, focus on women shopping, focus on the content of PGC, more through the topic, editorial recommendations and other content to attract female users.

Mushroom Street--fashion shopping community

Mushroom Street is similar to beauty in commodity classification.

1. Web site and user interaction more, including the development of "dental teeth" as a website image endorsement, the organization should be festival activities, rolling activities, such as active community atmosphere, to maintain heat;

2. The community is more plump, in addition to the beauty of the microblogging shopping share, there's a theme. As a non-immediate and fragmented, clear classification of the shopping and sharing zone, as well as the question and answer bar, second-hand idle and other plate, community products around the shopping to share, but the shape is richer, the information also has a positive (buy a good baby to share) and the reverse ( Exposure of fake and shoddy products and inferior services, provide a chat record as a certificate), appears more just and comprehensive, to the user's needs-oriented.

Product positioning: Mushroom Street is also located in the female shopping, but focus on UGC, to the user's drying list, with the main content

Mushroom Street in the commodity classification of the main object of female users

The rain hits the top-hit the rain, buy easy

Rain dozen ranked in the information classification and beauty said, Mushroom Street are very different, rain hits the net is one to provide the consumer to supply the various brands, the product list and the information in the life to contact the website, aims at solves the user on-line and the offline purchase perplexity, through to the brand and the product omni-directional multi-angle information collection and the analysis, To provide users with accurate purchasing decisions.

The rain hits the net to provide 12 big categories (it digital, electrical appliances, home, beautiful clothes, cars, clothing bags, outdoor sports, daily necessities, pregnant baby, food and beverage, office stationery, category ranking information and list of information (including tourism, hotels, food, film, specialty, novel), Through the 12 categories and the list of large data analysis, the Netizen's search index, focus on the heat, word-of-mouth information, such as to provide users with professional, rigorous industry category brand ranking information. is a comprehensive category of life Shopping guide brand ranking site.

Product positioning: Rain dozen ranking, focus on resolving the user's shopping decisions, mainly by providing users with objective and fair brand, product ranking, thus providing users with purchase decisions.

Summary：

From the above comparison can be seen, the beautiful, Mushroom Street in the application design, product display and operation is not much different, the rain hit ranked the user group is broader, including all aspects of life. From the experience, three shopping guide website gives us each unique experience. Of course, each site location is different, from a slightly different function. If you want to use a word, that is, want a shopping atmosphere on the beautiful said, Mushroom Street. Want a brand shopping, quality shopping on the line with the rain. There is the life of the beer and skittles can use the rain ranked.