Because the new top-level domain benefits GoDaddy price 2.25 billion U.S. dollars

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"Sadie Network News" Recently, foreign media disclosed that the world's largest domain name registrar GoDaddy Group has agreed to private equity company KKR & Co, Silver Lake partner Silver and Marvell Crossover Ventures (TCV) 's acquisition agreement.

The company did not disclose the purchase price, but according to foreign media reports, the specific acquisition price of about 2.25 billion U.S. dollars. It is reported that GoDaddy had sold the meaning. Last September, the Wall Street Journal reported that GoDaddy had hired venture-capital firms Qatalyst to help them find potential buyers. At that time, GoDaddy only valued 1 billion U.S. dollars, one year, the GoDaddy to 2.25 billion U.S. dollars high-priced trading.

In this respect, there are industry analysts pointed out that the GoDaddy was high-priced acquisition, mainly thanks to the new top-level domain name, the future open operation of the new top-level registration bureau will need to look for a registrar like GoDaddy as its most important sales channels.

June 20, the Internet name and number distribution company (ICANN) formally voted to approve the new top-level domain name, any organization to pay a certain fee can be applied in any language and text as the domain name suffix of its website, for example, Nike's URL suffix does not need to be. com, but can be changed to. Nike, the name suffix of the catering business can be. Food, and so on.

This is the first time since the advent of the Internet Domain name field, but also the biggest subversive revolution. Therefore, the GoDaddy is sensitive to the smell of foreign private investment company acquisition, is only the new generic top-level domain name contains huge business opportunities of the iceberg.

Jeff Ernst, chief analyst at Forrester Research, a leading market researcher, said the new top-level domain would also bring huge business opportunities to the company's marketing. New top-level domain name not only can enhance the brand influence of the Enterprise, ". IBM "". Google "and other domain names will also become the embodiment of enterprise strength, corporate business promotion model, business model may also be caused by the great changes."

In addition, the reporter also learned that the opening of the new top-level domain for Chinese enterprises to establish a global network brand strategy provides a rare opportunity. Professor Shirong, director of the Center for Internet Policy and law studies at Beijing Normal University, said the opening of the new top-level domain will open the global network brand era, which will provide historic opportunities for many well-known domestic enterprises to reshape or build global network brands, establish proprietary network identities and increase user trust relationships.

At present, the domestic digital leading brand "patriot" has publicly expressed its request for the brand new top-level domain name ". Aigo", this is China's first domain name industry outside the brand announced the application of the new top-level domain name. I understand that million has already seen the new top-level domain open business opportunities, for many years has been concerned about ICANN's new top-level domain plan, but also the first domestic announcement has begun to provide new top-level domain applications and operational outsourcing services domain name registrars.