Behind the price wars of electricity dealers

The Beijing-east and Suning wars have lasted for several days, from the line of war continued to the line, the electric business War upgrade to the physical store. August 15, Jingdong Mall CEO Liu declared Jingdong all big home appliances prices are cheaper than suning line online. Suning easy to buy, the United States rose to fight, Suning easy to buy said its "including home appliances, the price of all products must be lower than the Beijing-east, otherwise compensate twice times the difference", Gome is said its "electronic mall line of goods than Jingdong Mall lower 5%", and from 17th onwards more than 1700 stores to maintain line next price, oath and with Jingdong " Dead to the end. " Under a scuffle, the smoke of the electricity merchant price war escalated again.

However, in this war, the Beijing and the United States several fierce fighting, a Amoy data but secretly bad, this behind the behavior, making Ali group become the biggest beneficiary.

The last winner is not the consumer

In the Beijing-Soviet war, no matter which side of the price is cheap, the ultimate winner is the user, Liu said that in the open market situation, there is no need to worry about monopolies, there will be no monopoly competition. At present, the large household appliances under the line to the higher margin than online, Jingdong mall through online sales can create some value for consumers. No matter how low the price of Suning, Jingdong will be more than 10% lower than it, the ultimate winner is consumers.

But are consumers really the last winners? Obviously not, in the development of the electric business Sunrise industry, all pay attention to IS data analysis, easy to view data, Youdao data, a Amoy data, three-party data monitoring differences are very large, we can not imagine, this impetus to promote the integration of the electricity business war is urgent, because he is the number one electric dealer, Deep fear of being overtaken, a Amoy even when the referee and when athletes, so similar to the Olympic Games host will have advantages generally, according to observation, Ali is the ultimate winner, it is the electric business in the behind-the-scenes push.

Ali a Amoy Net: dogs, Yuwengdeli!

Alibaba surface seems to have nothing to do with the electric business war, but Ali as a competitor, the introduction of monitoring data is unfair, let us take a look at a Amoy NET Data bar:

From the picture, Ali surface did not fight, in fact, Ali is quietly hiding behind Gome, and gome, to shape the honest image of the United States, is to attack and Gome has a competitive enterprise, for example, Beijing East. And Su Ning also in this time, is regarded as a stepping stone, in its behind.

A Amoy network to use the Beijing-Soviet war as a selling point, but also as a live reporter, 24-hour monitoring price, and this battle almost all of the spectators and consumers with a Amoy net of the Ruyi to compare, even the author never know what a Amoy is a person, have installed this parity tool, a Amoy net seemingly calm, But the way behind the scenes is brilliant, the war is tight ahead, the back of a Amoy tight eat, the Beijing-Soviet war, the more fierce the better, in short, in a Amoy network, you are actors, users also have to a Amoy network to see the price, a Amoy arrow is officially good staged, let us look at a Amoy network of micro-blog activities:

Weibo launched "Watching the Electric business World War Live, forwarding hourly send a IPAD2" forwarding times as high as 140,000, an activity on all the traffic to a Amoy net, which makes a Amoy network official micro-lively.

To sum up, we can see that a Amoy network strategy, such as micro-bo data can be shown, a Amoy net completely put the electric business war, perfect use, combined with the characteristics of their own platform, grasping the core of the electric business war, timely release of the price, so that the spectator is happy, while upgrading to price reference guide, Attract price-sensitive users to their platforms. On the other hand, a number of media in the report cited a timely release of a Amoy network of data, a Amoy network of two promotion can be said that a penny not spent, but very high credibility.

A Amoy net drainage of the surgery, abdominal black means of the brilliant, can be compared to no one. Amoy Nets hope that this time the electric business war is never endless, do not send a penny to do marketing, borrow force Thrust, a Amoy network you are the biggest winner of the electric business war.