Beijing game commune: let the online games industry feel pain

Pain is more important than pleasure. In the medical profession has such a case: the patient does not have the pain, whether is the skin is injured or the body part fracture, the patient brain does not receive the corresponding information, also does not make the corresponding movement. A sense of pain means that we are able to react to and act upon changes in the outside world without pain, which is actually a sign of danger coming. Although, the game of the player has been in the search for pleasure, but for online games manufacturers, they must maintain a certain pain. Beijing handheld new city into the chess game industry and its past period of time, to the chess and card game peers bring constant pain.


Beijing handheld New Town was founded in 2005, registered capital of 10 million yuan, with the cultural sector issued by the operation of the game, the company since its inception, the focus on the development and operation of chess and card games, has developed a Baiyu popular chess game, is the first to enter the chess game industry one of the manufacturers. The company's products Beijing game commune, accommodating nearly all of the industry's chess game, the number of players, user stickiness is strong, chess and licensing industry is very competitive chess brand game. Relying on this product, Beijing handheld new city constantly challenges the old industry pattern, the promotion of the online games industry to move forward.


Industry integrated Small brand chess game survival Pain


Online games industry has been facing the pain of survival, in the early development of online games, online gaming enterprises are facing the pain of profit. In the most gold-fishing period, online gaming companies face the pain of supervision. And in today, the net swims the enterprise again to face the net swims big guy eats the pain, for the small and medium-sized net swims enterprise, the pain is especially obvious, do not say the small brand chess game enterprise. Today even the existence of small chess game companies, are through the sword Walk slant survive. To survive, many small game companies have tried more or less to test the bottom line of the statute, spreading violence, pornography and even gambling to win profits. Although it can survive, it must be unsustainable. To continue to develop, we need to build a strong brand. Beijing Gaming Commune is well aware of this: the success rate of chess and card games development is very low, less than 1%, even if the 1% game can attract a large number of players, but the duration of only 1-2 years. Then the game manufacturers want to continue to develop, they have to bet the future of a game of hot. This kind of guerrilla warfare also leads to the short-sighted decision of small brand chess game company, and the enterprise life cycle is not long. Beijing game commune is to tidy up the game of chess products and industry, through a variety of products, a single platform, the establishment of chess brand game, develop the habit of players, the formation of playing chess, to commune concept. At present, the Beijing game Commune has established a certain popularity in the player user. With the Beijing game commune, although a group of chess game developers forced to close the door and exit, but the industry's development more orderly, more sufficient stamina.


Free products other chess game operators cost Pain


China's online games industry division of Labor and industrial chain Formation is 2008 years later. 08 years later, a large number of players began to enter the online games, online gaming has become the most gold-sucking investment projects. At this time, the previous online game development and operation of enterprises, in order to meet the needs of a large number of customers for the development of online games, began to focus on the development of online games, the development of the completed game, to customer operations, customers pay development costs, and then independent operation. In the chess and card games industry, this kind of imagination is very common, also formed a large number of game operators. The entry of Beijing gaming commune and some operating policies have impacted the original market pattern of the Chess and card game industry. Taking the "Wealth Sharing" program launched by the Beijing gaming commune as an example, the plan is to invest in every county in the country and become a franchisee of the game commune, and it will be free to get the operation rights of the gaming commune platform without paying the cost. This is a huge shock to the operators who have paid for the development costs of chess and cards. Beijing game commune to join the cost-free operation, not only to avoid the operator's cost recovery pressure, can obsessed market development, and, Beijing gaming commune to give the franchisee's high return, more make other chess game operators envious. According to statistical data, any of the regional market of Beijing game commune, the survival of other chess game operators are facing difficulties, because in addition to the cost-free operation, the Beijing Games commune also give the franchisee the market and market guidance, which accelerates the other chess game to exit the market speed, And let the game commune become the monopoly of the regional market.


High return to chess game Investor's pain


In the Internet field, there has been such a group of people, they will not engage in the actual research and development or operation of the work, they hold heavy money, in a certain industry prosperity, they look for projects, invest heavily in the success of the project to gain. When an industry declines, they look for good assets, integrate mergers and acquisitions, and wait for the industry to rise again. They are venture capitalists, founders or entrepreneurs. In the chess and gaming industry, there are also groups of people who invest their money in highly rewarding projects, and they recruit the most management-experienced teams. According to research data from the Beijing handheld new city, the investment income of chess and card games stabilized around 20% before 06, but the participation of Beijing gaming commune made the return of investment greatly increased. Beijing game Commune franchisee, relying on the cost-free operation, coupled with Beijing gaming commune Recharge 100 Yuan, the return of 60 yuan to join policy, can achieve investment income of more than 60%. Such a high income, whether it is to other chess game investors psychological and financial, is a shock. Some investors have seen the trend of industry development, have turned to choose to cooperate with the Beijing game commune, access to regional qualifications, and then recruit teams, independent in the local operation of the game commune platform, the gain is far higher than the average investment income level.


experience pain, will turn, think, action, and even upgrade. So is the manufacturing in Guangdong, Wall Street in New York, the real estate industry. Chess game and even online games industry, it should be so.

Happiness after
pain is true happiness. Success after the shock is the real success.