BEIJING-Taiwan enterprises to test water to compete for big Hongqiao

Beijing Enterprises stationed, Taiwan enterprises to test water, Hong Kong enterprises to compete for the first big Hongqiao Wantong Shanghai, coupled with the previous Soho in Hongqiao won the "temporary space 15th plot", the first to enter the Taiwan-funded enterprises in Shanghai, Li Bao construction, as well as Hong Kong Enterprise Ruian Building Industry, Taiwan Housing enterprises for the prelude of Shanghai Hongqiao, seems to have been opened.　　Article/"East Real Estate" Zhang Yi Yi 2011, Big Hongqiao finally is no longer a generalities on paper planning. From April 1 onwards, "Shanghai Hongqiao business District Planning Public Participation Draft" Official external publicity, determined the Hongqiao business district planning scope.　　By the end of March, Wantong real estate from Beijing in the form of a consortium, won the Hongqiao business district, the core of the first phase of the No. 04 plot. In addition to Wantong, another well-known housing enterprise Ruian real Estate also early in the big Hongqiao rowed their own piece of land.　　As early as last year to get the first phase of the Hongqiao business district of the Ruian real estate, at the end of March, the founding ceremony of the Hongqiao business district, the official launch of the "Hongqiao World" Hongqiao project. Meanwhile, Chinese Taiwanese companies, rare in mainland China, have also stepped into the ranks of the developers who have robbed the city of Hongqiao. March 14, from Taiwan's Li Bao construction, with another foreign company easy gaininternational. L.C a 01 plot of the core area of Hongqiao business district.　　The shaping of the Hongqiao business district seems close at hand. Li Bao Test water mainland commercial real estate in this round of contention, the Taiwan-funded enterprises Li Bao Construction let many people surprised.　　As a rare commercial real estate Taiwan Enterprises, Li Bao construction of this land, is considered to be Taiwan-funded companies to enter the mainland commercial property of a horn. March 14 to take the land, Li Bao Construction consortium to 1.441 billion of the near floor of Hongqiao business district to pick up the core of the 01 block, the price of 7402 yuan per square meter. Data show that the plot Dongzhi Shen Wulu, south to Su Hong Road, west to Shonshenan Road, north to Shonshenan Road, the transfer area of 45282.1 square meters, volume ratio between 3.1 to 4.3, for the business to take.　　The starting price of the listing is 1,441,190,000 yuan. The unusual price of Taiwan and the big Hongqiao business district makes the land look puzzling.　　According to the introduction, Li Bao construction for Taiwan's well-known housing enterprises, has been established more than more than 20 years, in Taiwan has a number of high-quality projects. "Li Bao in Taiwan to do quite successful, the project is mainly residential."　　Cai Weimin, chairman of China's Cross-strait Business Promotion Association, said in an interview with East Real estate that Li Bao's construction has accumulated considerable experience in Taiwan from the early middle and low-end residences to the current mansion projects. According to Taiwan media reports, Wu Baolong, chairman of the construction of the Hongqiao project, Wu Hong Oracle, said that the construction of the commercial in accordance with the requirements of the Shanghai municipal government, the future construction of green buildings, so the fact that the cost is not low. And because the plot to be in accordance with the provisions of the transaction within six months after the start, so the capital pressure is greater. "In fact, this low price is also in line with market expectations, trading within six months, the completion of two years, soA tight amount of work may also affect the developer's offer expectations.　　Chaoti, an analyst with the strategy, said.　　Taiwan Enterprises to enter the history of the development of the mainland is not entirely blank, far-male group in Shanghai's project "Far-wind China Garden" is the representative of Taiwan enterprises, but the test water commercial real estate, this is the first time Taiwan enterprises. "There are also companies like Huamin, where the development of Taiwanese companies is mainly based on private capital rather than listed capital," he said. Cai Weimin said, Li Bao construction can be as the current Taiwan enterprises a trend representative.　　In 2009, when Ma Ying-jeou opened up the listed companies to the mainland, the trend became the first developer to enter the mainland real estate market. Taiwan enterprises are good at detail carving "The island is only a region, small area, earthquake, so in the quality of the building and the pursuit of details, Li Bao construction has done a good job."　　Chen Yucheng, deputy general manager of Jindalee, said.　　In Taiwan, experts think Taiwanese companies have had better experience and quality assurance in the development of the island's real estate market for many years. In addition to the quality of construction, Taiwan's many years of ups and downs in the real estate market have also allowed Taiwanese companies to "exercise" the quality of coping with the crisis. "Taiwan's enterprises will be more careful in planning and construction, he knows there will be changes in the market, so they will be fully prepared to let the house in whatever market can be rented, or sold out."　　"Cai Weimin said. Of course, for the mainland market, Taiwanese companies still need to know more about their hosts. For the complex atmosphere of the mainland, mainland companies are clearly better equipped to adapt. "The entry of Taiwan Enterprises will not have a structural impact on the mainland market." The entry of Taiwan enterprises with more resources will promote the development of the industry, and lead to diversified routes and more partners.　　"Chaoti said. And the mainland market is broad, is Taiwan's most valued. Chen Yucheng told "East Real estate", relatively small area of Taiwan, take the land is not easy characteristics, the mainland to transfer the larger scale of land also let Taiwan enterprises and better display space. "Because of the private ownership of land in Taiwan, land market transactions are mainly based on small homestead, the cost of taking land is high." For Taiwanese enterprises, the construction cycle of more than 5 years is normal, the volume rate is also full to do.　　"The more atmospheric Continental land planning undoubtedly provides them with greater space." "With more and more cross-strait exchanges, it is estimated that more Taiwanese-funded enterprises will come to the mainland in these two years."　　"Cai Weimin said. Three enterprises in the city of the city to shoot the city's core area of the Hongqiao business district, No. 04 block, by the Beijing Wan-Rui Investment Management Co., Ltd. and Nanchang Ya Garden Property Management Co., Ltd., the total price of 1.55 billion yuan, a premium rate of 21%, the floor price of about 15099 yuan/square meters.　　This is also the current Hongqiao business district in the first phase of the 4 plots sold in the premium and floor prices of the most land plots. In September last year, the first phase of the Hongqiao business core area of the No. 06 plot, from Ruian real estate to 3.188 billion yuan, land starting price of 2.824 billion yuan, a premium of about 12.9%, the floor price of about 13700 yuan per square meter。　　Coupled with the previous Soho in Hongqiao won the "temporary 15th plot", as well as the first in Shanghai, Taiwan-funded enterprises Li Bao Construction, Taiwan housing enterprises for the prelude of Shanghai Hongqiao, seems to have been opened. Shui on, a Hong Kong-funded enterprise that first started the big Hongqiao, became the most bullish contender in the race. "Ruian entered Shanghai from 04 and has been exerting its force in high-end residential and commercial property markets. "Chaoti introduced that Ruian's Xintiandi project has become one of Shanghai's landmarks, whether it's popularity or influence, Ruian is better than other companies."　　and compared to Wantong and the first settled, Ruian to the Shanghai market familiarity, but also the guarantee of its success. From the land point of view, the treasure of the No. 01 plot, although the price is low, but from the location of the planning of the Hongqiao business district, not the other two companies and quality excellent. According to the planning schematic diagram, the No. No. 06 block of Ruian is a comprehensive use development project, which can cover about 278,000 square meters of building area, and the No. 04 plot of Wantong is the commercial service nature, the construction area is 102657 square meters, and the total building area of the commercial and residential land is nearly 120,000 yuan square meters. Ruian's plots are larger and close to the high-speed rail, with obvious locational advantages.　　Wantong plot slightly less than Ruian, and slightly westward, and the treasure of the plot is a corner, not to attract attention. "Relatively before the plot, Wantong this take the price is high, but with the growth of space, developers also have room for profit."　　Chaoti commented. And the construction of Li Bao to Low-cost land, for the management and investment in the capital also has more advantages. "Make planning layout, future profit will be bigger."　　"Chen Yucheng said.　　Beijing Enterprises Heavy Layout Hongqiao Take the land, become Beijing developers Wantong Real estate into Shanghai first step. Wantong Real Estate for the Shanghai Stock Exchange listing listed companies, the main business focus on Tianjin. Recently, wantong former chairman Pinglun (Micro-blog column) announced his retirement, and the transformation of Wantong Road, the announcement will be Singapore Cade as the benchmark, transformation for direct investment and fund investment combined, operation and asset management combination, scale expansion and enhance liquidity combined with the real estate investment company model.　　and towards the building of the International Financial Center in Shanghai, has become a wantong transformation of the first step of exerting force.　　Whether it is the Beijing representative Wantong, or Taiwan-funded enterprises, Li Bao, at this time to choose commercial real estate approach to Shanghai, with the current market trend is not unrelated. Taiwanese companies are bullish on commercial property in the mainland. "Under the current regulation, the housing market is not favored by Taiwanese companies, and the Shanghai city, which is positioned as a commercial centre, is rightly more bullish on commercial property," Chen Yucheng said. "The house is not very well received. "From the beginning of this year's regulation, the housing market is affected by policy." According to the 21st Century Real estate Research department data show that in the past two months, the phenomenon of commercial and residential upside down has changed, the new commercial residential transactions average price is about 21,000 yuan, while the business land sales of the average price of 23,000 yuan/square metersAbout。 "The market for commercial property is tending to be good.　　Roynschen, a real estate analyst in 21st Century, said the proportion of Shanghai's commercial real estate transactions increased in the current year, and commercial real estate development was larger. The market for commercial properties has been hotter since March. such as the Global Financial Center, formerly "not sold out" office, has been sold. "Investors, whether overseas or mainland, will first consider commercial projects." In contrast, the housing market entry threshold is better, and has been regulated normalization.　　"Royin Restatement. And Shanghai is also increasing the supply of commercial land. The land in the residential market continues to regulate the current property markets, in which the benefits of commercial real estate are more resistant to economic fluctuations.　　Of course, the planning of the Big Hongqiao is also a major business boon in Shanghai. "For Beijing's enterprises, if it is to turn to commercial real estate, Shanghai as the economic center of the country, compared to the city, the commercial real estate is certainly more promising." Big developers to complete the layout of the first-tier city, Shanghai is certainly an important market.　　"Chaoti said. Soho China, another representative of the Beijing company, has apparently speeded up its commercial layout in Shanghai. April 1, Soho China Co., Ltd. announced and Shanghai Jing ' an real estate group reached an agreement to 1.634 billion yuan of the total price, the acquisition of Shanghai Jingan Cao Home du Wan Road 716 Lane 794 to get plots.　　Pan Shiyi (micro-blog column) also said, "whether from the scale or economic, Shanghai commercial real estate market environment is better than Beijing, the next 3-5 years, we Beijing, Shanghai, the proportion to reach 1:1, so, in the future, Soho focus on the layout of Shanghai." However, this does not mean that the housing companies have made commercial real estate the focus of development, but as a regulation is not a relaxation of alternative operating options. "Commercial real estate and housing have a very different mode of operation, unlike the latter's short-term operations, commercial real estate return cycle long, from the operation, construction, management requirements are higher."　　"Chaoti said. Link >>> Universal Real estate (Beijing Wantong Real Estate Co., Ltd.) is listed in the Shanghai Stock Exchange listing Trading Company (stock code: 600246, referred to as "Wantong real Estate"), the total share capital of 1.2618 billion shares. Wantong Real estate business focused on Tianjin.　　Wantong Real Estate initiated from the "Hong Kong model" into "the United States model." Ruian Real Estate was established in 2004, headquartered in Shanghai, the Shui on group's real estate flagship company, combining the group's major real estate development projects in mainland China. Ruian Real Estate was listed on the main board of the Hong Kong Stock Exchange in October 2006 (stock code 0272), the company's "Xintiandi" project in Shanghai has become a regional benchmarking project, and has been copied to the mainland city of Li Bao construction was established in 1980, is one of the top ten established in Taiwan, career areas across the construction, development, hotel, Entertainment Park and cosmetic products and other fields, it has Fu Rong Hotel, month eyebrow Yu le world, famous Xuan Development,Ding-praise development, such as more than 10 large enterprises.