Beijing University Masters selling rice noodles: don't take Internet thinking to say things

Absrtact: May, Beijing CBD Business Circle of an office building underground layer, 12:30 noon, Zhang Tianyi's rice noodle shop New Dong hang out the sold out brand. This is after the days of hot sales Zhang Tianyi and several partners set the bottom line, but also they in quantity and quality between


May, Beijing CBD Business Circle of an office building underground layer, 12:30 noon, Zhang Tianyi Rice noodle store New Dong hang out "sold out" brand. This is after the days of hot sales Zhang Tianyi and several partners set the bottom line, but also their quantity and quality between the choice.

Peking University Law Master Zhang Tianyi's third rice noodle Shop has entered the siting procedure. Zhangtianqu a April this year in Beijing International Trade Office basement opened a 30 square meters of rice noodle shop-fu Niu Tang, he wrote the article "My Master's graduation why sell rice noodles" in the Internet is widely disseminated, Fu New Dong so much attention, was dubbed "to the Internet thinking to do rice noodle shop." April 28, this newspaper has a "Peking University master: Rice noodle Shop looking for a different life" as the topic of his unexpected career choice, and the continuing concern of the founder.

At present, Zhang Tianyi is busy to choose location for the third store. He told the Chinese youth Daily that the two stores had already entered the right track, and each store could sell more than 200 bowls of rice noodles a day, with a daily water volume exceeding 4000 yuan. Today, his daily life is seven or eight o'clock in the morning up, go to the shop one day, midnight to go home, he said the rice noodle shop can expand at such a rapid speed, but "think about doing."

Don't talk about Internet thinking.

Many people say that New Dong is an internet thinking operation of rice noodle shop, for this argument, I have only two words to respond, hehe. We are selling rice noodles, and finally eat the mouth is a bowl of rice noodles. So to clarify, we are a very traditional rice noodle shop, although in today's such an internet platform to speak, but the relationship with the internet really little.

But as a group of young people working in traditional industries in the internet age, has the internet brought us any change? I cannot deny that the Internet does have an impact on our business, but it is limited to three points:

First, the use of the Internet to attract people. We only have 100,000 yuan, 100,000 yuan in Beijing to find a decent place, decorate, engage in style, basically is impossible. Find a place to finally find the corner of the basement of the global financial center, where no one dares to take it. But we look happy, this is where we want, first-class business circle, ten-stream position. We believe that the Internet can bring us people, so we happily chose here.

Second, the use of the Internet to accurately find consumers. Hunan Rice noodles in the past 100 years, have not opened the market in Beijing, because it is oil and spicy, is not a northern food. Including today also have a lot of people give us New Dong suggestion, say your rice noodles too spicy, too oil, etc., but my rice noodles still so oil so spicy. Because I know clearly, in this internet age, I can accurately find Beijing about 300,000 ~40 million accept my taste of Hunan people. I don't need to satisfy 20 million people's stomach, just insist on being myself.

Third, the use of the Internet to maintain core competitiveness. Traditional dining is closed, conservative, it's all the core of the secret in the kitchen, the kitchen's core secret is the signature dish recipe. But for us, our kitchen is open, fair, inclusive, New Dong core formula we will be in the form of comics, clearly and plainly tell you, if interested or even come to New Dong to find me to teach you. I know clearly, even if I handed in this recipe, tomorrow I will appear next to the Pig Hall, the Fu Chicken Hall, the dog Hall, but it is not the same as us. Because our real vitality is that we operate for 3 months, we have 8 QQ large group, 3 micro-letter group, as well as Weibo on nearly 10,000 people of Hunan People's fan group, this is our real core competitiveness.

These three points are the changes brought about by the Internet to the New Dong such a traditional catering business, but far from the level of thinking. If we have to sum up the impact of the Internet on us, I have summed up a sentence like this: The Internet provides us with 4 young people with nothing to hold on to when they have nothing. To know that in the traditional times, a person without capital, in the face of a strong society and reality, to talk about themselves, to do their own is a very luxurious thing. But at least now it looks like we did it.

What is needed is not change, but respect and understanding.

For 3 months, where is the biggest harvest? I now find that entrepreneurship is 3 months, and the biggest harvest is not what I expected at the beginning of my venture. At the beginning of my venture, I was ambitious and wanted to transform this traditional industry into a bigger and stronger one, with more stores, more money, more people to recruit. At present, these are done, but not the most exciting thing to me, so I am most excited not from the entrepreneurial itself, from elsewhere.

When he was just doing New Dong, there were only 4 partners. Beef is their own cut, their own fry, their own stew, rice noodles are their own stock, their own bubble, hair, their own cooking. All work is done by ourselves, so at the start of the business, we have two identities: first, entrepreneur; second, the basic manual worker. My greatest gain is not from entrepreneurship, but from our basic manual labor.

In the basic manual labor process, I suddenly found that I have to contact with a lot of the society before the edge of the corner to deal with, selling vegetables aunt, garbage room uncle, security brother ... Dealing with these people and seeing their living conditions can be a shocking change. That is, when you enter the industry, the idea that you want to change the world is wrong, because for most people in this society, what they need is not to be changed, but to be respected and understood.

For example, the southeast corner of the New Dong Global Financial Center is an egg-filling stall, with three mouths, and a younger sister who is less than 10 years old. Next to a cotton-covered cart, 3 people take turns selling cakes, who tired who go to sleep. In the New Dong sometimes very tired, to the guests can not laugh, I went to buy egg cake, they still smile to chat with me. At this time I realized that my tired with them than, really is a scholar-style whining.

After 3 months of experience or experience, I find that the pace of my life has changed now. When I met my comrade on the road handing out leaflets, I must have taken his flyer and smiled at him, because I had sent a flyer to New Dong to know how difficult it was. If you use the bathroom every day, you must clean the bathroom. Because I myself to the guests to accept the plate, know how hard to clean aunt early in the morning to tidy up the toilet how difficult; at night to see the door stood the security of the Big Brother or the morning, I must smile to him, because I am a waiter, know the feet on the ground to stand a day is what

This is probably the biggest harvest I've had since I started my business for 3 months, and I thought, what would I think if I graduated and went straight to being a civil servant and a lawyer? What I think is more likely to be how the civil servants get promoted faster and how the lawyers become partners more quickly. Although the school has taught me to serve the people, I have never seen anything in school. So, if one day volts New Dong really mismanagement, I go back to the old road of life, how to do? Perhaps I would really sit down and think quietly about how to serve the public if I were a civil servant. At my age, it may be a dream, an urgent need to realize the personal value of the time, then if some things give us a little waking up, tell you should consider how to create for the community what kind of value, this may be a lifetime of wealth.

Dining can be fun, too.

Fu New Dong is a traditional catering enterprises, but also a group of more than one in doing, in respect of the traditional industry based on the law, it should not be better play it? I agree with that, as long as we do the rice noodles well, New Dong it should be more fun. How do you play it?

The first topic is called connection. There is a sentence called everything can be connected, not only between people can connect, things and things can also connect. So in the future on the basis of good rice noodles, we will all look like rice noodles have nothing to do with it. We spent 7 days counting one data and found that more than 45% of the customers who came to New Dong consumption were from Hunan. That future Volt New Dong can big Data enterprise, can be for customer group mining data, even said Rice noodles is free, I make some consumption scenes, to sell Hunan people need things.

For example, this is not the case of Hunan people only think that these two characters are very strange, Hunan people understand the meaning. This would have been all our partners wear clothes, but the Hunan people have been asked not to sell, has now sold more than 300. The future of the Volt New Dong there is no possibility of eating rice noodles, half of the clothing store it? I think it's possible.

The second theme is Sharon. General chain catering business is everything to standardize, but we do not do so. Our first shop is ramen style, the second is the coffee shop style, with the leather sofa. Beijing has garage coffee, why not have garage rice noodles? Why can't we talk about it while eating rice noodles? Now we are doing this kind of salon, the effect is very good.

The third theme is called Niu-bye. You come to the store to eat rice noodles, the clerk with you break wrist, win free, lost pay double, much money I will donate to the public welfare organization. In the future I hope that New Dong every store is fun, can bring different experiences to customers.

Another example in Beijing to do Hunan rice noodles, the hardest is the north and South water quality is different. We would like to have the possibility of using scientific and technological means to solve, and the United States on the other side of the ocean contact, asked 3D printing can print beef noodles. Rice noodles did not understand, but in the second half of the year he will introduce a special printing of food 3D printer, to determine at least a candy can be printed, called the cow sugar. We don't know what it's for, it's all fun.

This is my expectation of New Dong, a lot of reliable and unreliable ideas to be implemented immediately. Like a cell phone, maybe our traditional store is just a mobile phone, and the real value of the future depends on how many fun apps we have loaded in to make it more powerful.

To sell 100,000 bowls of rice noodles in the future

We try to make New Dong more interesting, but we still meet some friends and say that what we do isn't as cool as the technology companies that change the future of humanity. But I saw a story a few days ago, when the man on the moon, the entire computer system can not be able to calculate the operation of an iphone today, but the human being with such technology, the first step towards the exploration of outer space. And today everyone is holding such a mobile phone that can send a human to the moon, the thing is to brush the circle of friends, brush everyone, brush Weibo. I have come to the conclusion that changing the future of mankind is never like technology. Science and technology is a means, a tool, not an end, the change of human beings can only be ourselves.

In this era when everyone is talking about subversion and change, I think the really cool thing is whether people can return to themselves and return to human nature. So I firmly believe that the things that are staged on New Dong every day are cool things. A suit-and-suit gentleman in an office building, or a well-dressed lady, they walked into my shop, ordered a bowl of oil and spicy rice noodles, 10 minutes later, they are untidy, sweating, and even "ah-yo" shouting spicy; or a person who originally spoke in English and Chinese, ate a bowl of rice noodles and then became the plastic mandarin of Hunan.

The return of this kind of people is the most cool thing I think, it is as interesting and meaningful as doing Google and doing apps. In such a people are talking about feelings, talking about the thinking of the times, I think that all day to talk about these have no, as well as good to my rice noodles sell. Because when a time when everyone is in pursuit of a thing, it is precisely to illustrate one thing, that is this era is missing this thing.

What is the future of New Dong's vision? As of today I counted, we sold 15301 bowls of rice noodles in 3 months time. The next six months, someone asked you how many stores to open, how much money, how many people, are not, we have only one goal, is to sell 100,000 bowls of rice noodles. I am a Taurus, very Earth constellation, but also Hunan people, a group of people in the soil, so add soil to the soil, entrepreneurship such a life always let me feel very vain, very not practical. I would rather put my goal into a bowl of rice noodles, so I am very practical.

If an investor decides to invest in the Bull Hall, I can give an investment proposal, that is, your valuation of New Dong will never be an unreliable million-dollar, billion-dollar unit, meaningless. For a land-lost enterprise like ours, I invented a unit of valuation called a cow. We have now sold 15,000 bowls of rice noodles, with a total of 1.5 cows lost. By the end of the year, if the 100,000 bowls of rice noodles are sold smoothly, I hope the investors will give us a valuation of 7 cows.