Big chess game in smartphone market

"One Day all consumer electronics will essentially become mobile phones," he said.　　"The world's largest mobile chip maker Qualcomm Company CEO Jacob 9th at the 43rd annual International Consumer Electronics Show (CES) on his dream of Martin Luther King."　　Standing on the podium with the ambitious Westerner is two Chinese-Lenovo CEO Yang and HTC CEO Peter Chou. At CES, Lenovo released a smartphone called the music phone, sounded the clarion call to the mobile internet business.　　It also marks a fierce competition between Lenovo and many phone players. Not only is it the Lenovo of the mobile phone business, but PC makers, such as Acer and Dell, who have impinging with handset makers, have also launched their own smartphone products.　　Even search engine Google, also become "hard" up, see its Android operating system, also can not help himself to launch its first own brand mobile phone Nexus One. The iphone's practice has proven that smartphones can generate huge sales profits.　　Not only that, the combination of mobile Internet mobile phones, its subsequent consumption capacity is also very attractive.　　So, under the call of profit, the usual role of different companies are fighting the smart phone market, which in the history of mobile phone industry is also rare.　　Mobile phone Business "four-crossing Chishui" Lenovo in this session of the CES announced this music phone, the design is very avantgarde, external keyboard can be turned into a full keyboard "small computer."　　However, it was the company that launched the new smartphone, and its handset business had become a chicken. On the morning of January 31, 2008, Lenovo Group suddenly announced a 100 million dollar sale of mobile phone business.　　The declining performance is a direct reason for Lenovo's determination to divest its handset business. Lenovo's parent, Lenovo Holdings, still holds 34.4% per cent, though it has not entirely abandoned its mobile phone business.　　At this time, mobile phone intelligent and 3G application has begun to rise.　　Smartphones may have grown faster than many have expected.　　Last year, the mobile phone industry was hit by the financial crisis, the "immobility" of the recession, whether it is photography or multimedia and other types of mobile phones, are not sales, only a smartphone category of mobile phones in the contrarian growth, and the price is the highest.　　Market Research institute Gartner's report predicted that global handset sales fell 4% last year, while smartphone sales will grow by more than 20%. Thus, Lenovo's PC rivals, Acer, Dell and other PC manufacturers in the last year, "Cross-border" into the smart phone market. Nokia, the global handset maker, recently set up a separate smartphone sector for the mobile market.　　Motorola, Samsung and LG have all seen smartphones as the biggest breakthrough opportunities. Lenovo can no longer restrain itself. 21 months later, Lenovo spent twice times the price of selling shares bought back.　　Lenovo's board chairman, Liu, likened the process to a "four-crossing Chishui". "Mobile internetIs the next opportunity for Lenovo and the direction of the future.　　"Yang is actually explaining why he bought the mobile phone business," he said.　　The profit chain behind the "multinational" free-for-all is the competition between the operating system and the chip in Lenovo.　　When internet giant Google entered the mobile operating system in 2008, it pushed the global handset operating system market into the Warring States era of the seven-male scuffle.　　Gartner's data show that Symbian, the smartphone operating system, is in a market position, working with Linux, Microsoft, Palm, RIM, Apple and Google to form a seventh force to carve out a huge market. The iphone, rim and Palm are supported by their own terminals, such as Apple and BlackBerry. Microsoft has been insisting on operating system fees, relying on sales software for profit.　　Behind Symbian is a powerful end-maker driven by Nokia.　　The Linux based Google Android system is open and free, with Google's strong push. The Lenovo music phone adopted is Google's operating system, China Mobile OPhone is also the case. The rest of the handset makers are now stepping into Android, with the exception of Nokia, the world's biggest handset maker, who insists on using its Symbian operating system.　　Samsung, LG, Sony Ericsson and Motorola's Android phone products have been unveiled at this CES. Nokia's latest earnings show the company has suffered its first quarterly loss in nearly a decade, due to growing competition in the smartphone market. Nokia's share of the global smartphone market fell from 41% in the last quarter to 35% in the third quarter, according to the report.　　Nokia's "eldest brother status" began to waver.　　The money-making effects of smartphones are also coveted by the contenders, but also more magical.　　Sanford Bernstein, an Investment research institute, analyses that Apple's iphone currently operates at a profit margin of 40%,rim of 20.7% for each handset, compared with an industry average of 9.7%.　　Apple and BlackBerry can make a high profit, mainly because they have both the operating system and mobile phones, the whole industry chain benefits take all, but also through the user to download the content store provided by the program and profit. The pure hardware manufacturers such as Lenovo need to rely on selling handsets themselves to make a profit. Microsoft, for one, is profitable by selling mobile phone systems and mobile software.　　Google's goal is to spread the power of its Internet platform into the mobile world, and profit considerations are not in its timetable. Just to launch a mobile phone is not enough, Lenovo needs to build an app store like the iphone, to provide its users with more music phone desktop software and application downloads. (Sun Jin)