Big game giants lose their pitchers

(3G Portal Science and Technology) the domestic net swims the company to disclose the last quarter earnings, the giant and the perfect World pure profit decline both surpasses 60%, the grand decline 20%. In underperforming earnings, three companies agreed to use mobile gaming as a new growth point and strategic focus. The page swims the hand to encroach on the net swims the market scale shrinking has become the industry unanimous view. In this regard, the game City co-founder, well-known game comments people Zheng that, page tour, mobile phone plate, such as mobile terminals for the representative hand tour, such as light end of the net to allow users to feel the threshold of low, easy to start, a great diversion of the online users, but also led to the user impetuous mentality In addition, the net swims in the innovation, the fine quality has not revolutionized the change. Play strange upgrade, boring upgrade mode so that users are impatient for a long time to occupy the user, if the game can not play enough to keep its long-term words will result in the loss of users. In particular, props to the balance of the game to lose a serious imbalance, so that some old users dream of return time billing or card operation mode of the game. such as "Sword Net 3" success. Hand travel environment is not mature, the game has been mobile phone games have been seen as the fastest profit shortcut, the fragmented user time is also more suitable for mobile games such relaxed entertainment industry development. In the last quarter, grand, Giant and perfect the world's big three giants have invariably said that the mobile game as a new growth point of business, giant CEO Shi Yuzhu more clearly said that the hand-travel research and development as a new strategic focus, has embarked on the establishment of a hand tour research and development team in the interior. In this regard, Zheng that the domestic development environment is far from mature, the reason is two points. First, the hand-travel promotion channels dispersed. such as hand travel promotion needs in the major mobile platform advertising, the cost is higher than online games and life cycle is shorter than online games, iOS games to be divided into Apple. In addition, we have to choose 91, when the transport platform such as Lok, the last one can be the remaining profits of not much. Second, the domestic network environment is generally poor, the game props mode is constrained to display. and stand-alone mode of mobile phone games encounter piracy, cracking phenomenon is common, often even the development costs can not be recovered, or even the cost of the return. The traditional net swims down, the hand swims again not to earn the money, that short term, the steady change may be the large-scale swims the company's inevitable choice. Finally, while the game giants have shown the direction of the 2013-year battle, the tactical approach is not a problem. 3G technology will continue to focus on the development of the mobile gaming industry and the performance of the Giants.