Blog revenue is difficult to the blue sky unsuccessful implantation of advertising profit attempt

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In the Wednesday, with a publishing house beauty talk about China's internet industry, the lack of income-generating model, too dependent on advertising income generation-small and medium-sized sites are more difficult to generate income in the sky.

Most websites rely on advertising revenue

I told her that today China's internet has not been out of the previous years to rely on advertising basic profit model-grassroots webmaster Google AdSense earn a few knives advertising fees, triumphantly bask in the basic mode of income, not only the network brand Big Mac So, even some blog daily average visit only dozens of IP, but all the pages are exaggerated advertising.

This from just online Baidu Green Luo algorithm can be seen, Baidu hit link trading early is not news, in Google, Baidu clear-cut increase in the link to deal with the crackdown, link trading only from more conspicuous home link purchase turned to more covert trading "soft wen link"-that "content is just meaningless interspersed keywords" ( No value link voting recommended) The situation remains.

More sad is that more small and medium-sized websites rely on search engines to import traffic or to sell ads. If not from the source to solve the Chinese Internet industry "how to generate revenue," the fundamental problem, link trading is difficult to prohibit, Baidu Green Luo algorithm (its name shows the Baidu Internet ecological Planning good intentions) is expected to "purify the network ecology, advocating quality content" original intention is difficult to achieve.

On this point, Baidu Web search February has published the "2013 China web site Operation Development Trend Report" and "Green Luo algorithm on line Bulletin" in the contradictions of the relevant statement, concentrated embodiment of the domestic web site operations to generate revenue difficult overall embarrassment--Baidu "2013 China web site Operation Development Trend Report" Recommended site operators: "At present more than the site of the advertising form of the window, large areas of advertising, such as serious impact on users to read the ads, these will bring serious experience harm to users, the proposed webmaster in these ads to control, to maintain the cleanliness of the page and a good user experience."

This means that "the more ads the more" income-generating model is unsustainable--each site has limited advertising, it is hard to imagine that a page full of ads will be praised by the user-no matter how good your content (service) is, it is always an insurmountable bottom line-at the beginning of 2012, Google also specifically reminded the site operators "too many ads affect the user experience of the Web page."

Can Baidu "Green Luo algorithm on-line Bulletin" "A site has many kinds of profit way, the use of high-quality original content to attract fixed users, the introduction of high-quality advertising resources, and even the holding of offline activities is too limited to the advertising revenue-generating model, which also from another level to prove the embarrassing situation of China's Internet income-generating weakness.

The more I talk about it, continue to say: even the domestic internet industry in the heyday of Baidu revenue almost entirely dependent on advertising revenue generation, or even such advertising revenue-generating model repeatedly criticized, you want to let Baidu Web search anti-cheating team for small and medium-sized sites to point out an advertising model in addition to income-generating bright road, is absolutely reluctant.

Although the 2013 domestic Internet advertising amount is expected to continue to grow steadily, but as the Internet page is geometrically increasing, the network content depreciation is becoming more and more serious, network advertising more and more to the brand site, small and medium-sized Web site income generation problem is becoming more prominent.

Who has always been as good students seriously "listen" she suddenly replied: "You blog online 1.5, how are you prepared to generate revenue?"

This "gu grandma" really asked the key, although I blog in addition to the content production time cost, basically no more costs. But I still want the blog to profit-just as Baidu "Green Luo algorithm online bulletin" said: "This is a site's real value lies"; And no one is going to enemies money-income is something I'm dreaming of.

I said, nevertheless, I think, whether it is the advertising model or other modes of income generation, the Web site to profit and build on the customer trust your content based on, so I intend to go "high wall, wide grain, slow King" road-first to build the user valuable content system to say.

But she argued aggressively: "You don't know how your blog is making a profit?" I have to say that, for the foreseeable future, my blog will not be able to profit from the advertising model-although I do not like the advertising model, although I have the ability to provide customers with network marketing planning services. But even in a relatively short period of time, I successfully build network marketing planning experts of the river's lake reputation, better solve the problem of user trust, I was too short, difficult to undertake more business, more difficult to achieve Zac said "will quality service into mass production of standardized products" realm.

I went on to say, but I think even the advertising profit model must be innovative, you have to provide users with a unique value based on the realization of profit, and can not be objectionable.

I would like to do the same with the various implant ads that are going on today.

So how are you going to innovate? The aunt asked impatiently, I had to pour the beans in a bamboo tube, without reservation. To answer her, I would like to use the content of the ads, that is, Zhao Benshan and other people sketch performance "on the XX net AH" mode, as long as enough, you can better solve the hard ads hurt Web users experience problems, Just now my blog is not well-known enough, temporarily unable to implement.

Looking at "gu Grandma" to break the sand pot to ask the end of the eye, I only "leniency" a road. I said, you didn't pay attention to me. Many of the posts through the introduction of ideas and further play the interpretation of the way, Shamboyu recommended a number of valuable books? This is not more than those publishers microblogging, blog "book Name, Brief introduction, plus the purchase of links," the way more in line with Baidu advocated "really recommend" principle, but also to allow users to accept? If my blog has a certain popularity, users of my "sincerely recommended" trust, you must find a willing to advertise advertisers-this is my "content recommendation" a specific way of cooperation.

She immediately interrupted me by saying, "I tell you, at least for our publishers, there is no possibility, not even to give you a sample booklet." Besides, "implanted advertising" to such as CCTV Spring Festival gala such a well-known platform, who do you think you are?

So, in her stimulation, not convinced that I had to immediately put their ideas into practice in advance, that evening, I have post recommended a number of books two publishers sent to e-mail, annotated my blog link and reprint links, clarify my intention and reasons for cooperation, I hope they can realize the value of my blog post recommended, cooperate with me.

But "the ideal is very plump, the reality is very bone feeling", I emailed, a week, and no one of the publishing house to my email reply.

This "gu grandma" cola Bad, said: "Tell you not, you do not believe!" Who do you think you are, and ' implant ads '!

I smiled a wry smile said: "Life is constantly try wrong ah, again, such a temporary failure can not prove my thinking is completely not feasible, it only means that I am not well-known enough, it more means that I ' high wall, wide grain, Slow the King ', first do the content system of the idea is correct, as long as stick to it, I blog value will be found and recognized by others, I always believe that.

Looking at the "aunt" ridiculed the eyes, I continue to say: "However, I would like to thank you, not your dared, maybe now I will not put myself such a thought into action." Indeed, small and medium-sized sites should go ' high wall, wide grain, slow the road of the king '.

"But I now think, in the not to relax the value of the user Content system at the same time, or to start from now, not only to think about their own website how to profit, but also dare to think of their own profit model put into practice." Although, such practice may be badly beaten, but as long as the lessons learned, constantly adhere to, will certainly find their own website appropriate profit model.

"Because, income generation is never easy, we can not put difficult things forever into the future of nothingness, if we do not start from now, to solve the most difficult things, then we can not really solve this is not easy things, thank you!" (This article by Gouyn12 original starting, copyright, Wenzing, reproduced please link form to indicate the origin of the article http://www.gouyn12.com/gouzz/399.html and this statement, thank you).