Blog marketing and SEO to form a "united front"

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As we all know, blog marketing is through the blog site or blog forum to contact bloggers and readers, using the blog author's personal knowledge, interests and life experience, such as the dissemination of commodity information marketing activities. As China enters the third round of Internet start-up, more and more enterprises and individuals to move business activities from the net down to the line, once weak blog marketing will also be in this round of network economic upsurge and SEO to form a new united front, thus for the Chinese network e-commerce new round of leaps bring important opportunities for development.

Blog Marketing: Small investment is not necessarily equal to large output

As early as the Chinese People first read the blog in 2002, some shrewd businessmen are acutely aware that, since the blog can attract like-minded users, then, through the blog to introduce products and services can achieve the purpose of attracting relevant consumers. Therefore, the blog marketing soon became a lot of business pursuit of the idea.

However, because some of the business marketing blog, although "small resources" has been put into, "large output" is still in the foreseeable future, even flourished's "blog marketing" as a whole into a long "hibernation period."

Throughout the early blog marketing gains and losses, we are not difficult to find, these temporary hot after the total silence of the marketing blog has some common flaws: first, positioning unknown-in the blog marketing, a lot of businesses just follow the action, and did not consider their own products and services are suitable. Because only the field that keeps updating and bringing new knowledge to the reader such as finance, diet, clothing, group purchase and health care services are suitable for use blog promotion; second, the original is not strong-marketing blog operators for the plan, often the relevant products and services to copy the introductory article on the Bo is counted "", Does not take into account the reader's feelings and ideas. Therefore, these poor quality blog not only can not attract readers to click, often returned to the enterprise, the image of products and services has brought negative impact; third, the interaction is not strong, when the marketing blog has a certain amount of hit and readership, some businesses to prevent competitors "malicious trouble" closed the "comment bar", so that marketing blog became "You say I listen to" "Yiyantang", missed the business and potential customers of the exchange, but also to the net friend left the "shop big bully" impression.

To this, the SEO information dissemination Network CEO Li Guolin pointed out: "In the marketing blog, the high volume of traffic brings high volume of outstanding people are also endless--such as ' Ye Rong Tim ', ' Guangdong Golden Sea Guanlan ', and ' Hong Kong Standard financial break the freezing point gold ', its common characteristics are through the knowledge and sincerity of bloggers, and readers to make friends, and establish a good image of enterprises and products, services, so that the recommended goal to obtain a broad recognition of potential customers, and finally realized the ' Kung fu in the poem outside of the marketing effect. This is the blog marketing small investment to bring about the essence of big output. ”

SEO: To ignite the "second class Rocket" for blog marketing

Since 2005, SEO ("Search engine optimization") as a new network to promote the realization of the Chinese people, in this way, practitioners through the promotion of enterprises, products and services positioning, carefully selected keywords after editing the relevant text, so that a large number of search engines included, so as to improve the position of keyword ranking To attract potential customers to cooperate and consume the target.

On the other hand, with the blog (Mibo) for more and more netizens to participate in, its search engine weight is naturally rising: many times, a just online less than one hours of blog posts, it appears in the search engine indexed. In this way, the use of the portal under the Great flow of blog service advantages, the establishment can be quickly indexed for search engines, and can be a large number of users to browse the marketing blog will soon become the next phase of the SEO industry to explore the focus.

"Predictably, at this stage, the traditional blog marketing ideas and practices will also face significant changes: on the one hand, with WordPress as the representative of the new generation of PHP language blog platform flourished, blog network content, art settings speak more flexible, the threshold for the establishment of the site is also greatly reduced, This makes the image of enterprise products and services has a broader space, but also SEO personnel and the comprehensive quality of blog marketers put forward higher requirements; On the other hand, in the new business transformation, as the net quotient increases, the competition will become fiercer, Especially in those with Network Business blog service and site search engine of the large platform, how to make the Network business blog in the internal and external search engine can get good promotion effect and customer experience, will become the basis of the industry's fittest. "said Rozhiling, chief network economic analyst at Guangzhou Ju Hai Information Communication Co., Ltd.

Article from the SEO Information dissemination Network (http://www.seorv.com), reproduced please specify the source and add links.