Break through three point tangle effectively avoid website optimization misguided

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website construction and website optimization process, there are always a lot of tangled things, but also let a lot of webmasters confused unceasingly, and even complained constantly. For example, has always adhered to the original content update site, but the keyword ranking is not to go; some content included quantity and reverse link number, performance is quite good, but the keyword ranking is not go; some sites, although the flow is good, a day forward IP access, but are some insignificant long tail words, Even the words that are irrelevant to the optimized website. There is no quality of traffic, there is no conversion to browse, so many stationmaster is embarrassed. How to break through the tangle? So as to effectively avoid the site optimization misguided?

One, break through tangle one: right to no rankings

The first thing to understand is that the weight and keyword ranking is a different situation. In reality, we also often see that some sites PR is very high, but the keyword rankings are not very much in front. Some website content is updated, can even reach a second, but traffic and keyword performance as not ideal. What kind of site weight will be high? Often keep updating, especially original content update of the website, the search engine will think the quality is higher, and give relative weight. Mass of high-quality links, but also can effectively enhance the weight of the site, the author of the website construction industry, Qinhuangdao, a company's website its reverse link number unexpectedly reached a staggering 60,000! And almost every day there are original content updates, so the weight of the site is not Gao strange.

Although the high weight of the site can effectively assist the promotion of ranking, but high weight is not equal to high ranking. The reality is that even a lot of weight of the general Web site, keyword ranking is very ideal, but the weight of a relatively high number of Web site performance is generally. Keyword ranking needs good site optimization, so that search engine effectively identify the theme of the website. Keyword ranking although and the weight of the site, but more and station optimization, and the anchor text links outside the relationship is also very large. For example, we determine the use of "Shanghai Web site production" as a site keyword, the post in the station should be highlighted and constantly emphasize the "Shanghai Web site Production", the anchor text links outside the station, but also should be more defined as "Shanghai Web site production" the word. Only the weight of the Web site and the established keyword Organic Fusion, can effectively improve the rankings.

Second, break through the tangle two: there is no quality of flow

Flow and quality should be organically combined, the general SME website, quality is more important than traffic. Comprehensive large-scale web site, its profit model is advertising revenue, while the SME site model is positioned in the keyword rankings. So large site to traffic, such as Sina, Sohu, etc., visit more people, its ability to more powerful to attract users to advertise. and the small website, especially the enterprise website, chooses the key keyword, the targeted optimization website is especially necessary. And there is no quality web site, the general performance of the site is high weight, a good collection, and some of the words ranked very forward, but unfortunately these words are not the target keyword.

For example, the site's theme is site building and website production, but the content of the site is diverse. Although close to the social hotspot, but not very relevant to the theme of the website. will lead to a good flow, but the quality is worrying. Causes the flow has no quality reason, but also has the keyword choice determination question. I have made a similar mistake, take it for granted that "small and medium-sized website construction" This word should be very popular, because at that time through Baidu Index query, the expression of this word can also. But did not think is misled, keyword ranking is up, the search quantity also has, but the conversion rate is low scary. Probably many people search by this word, the goal is not to do the website.

Third, break through the tangle three: have browse without conversion

Because of the increasing competition, whether it is keyword promotion or search engine optimization, the conversion rate in varying degrees of decline. Web site traffic continues to climb, traffic continues to increase, but the client is not directly proportional to the consultation. On the one hand, because of the problem of keyword selection, as noted above, the search for the word and the site theme is irrelevant. Another is that the quality of the site itself, this can be viewed by the depth and length of time to judge. Some of the company's website, keyword ranking is very close to the front, but the Web page is shoddy, unattractive page design, naturally will not attract viewers to read more in-depth reading, not to mention into the intention to customers.

Site content is also very important on the one hand, because a site, the content is fundamental. Missing content of the site, although through a number of optimization methods, can be a keyword ranking to do up. But predictably, the effect is short-lived. Even if the effect is stable, users will search the site after the discovery of empty, the same would be disappointed to give up. Enterprise website is the design more important or optimization is more important, has always been arguing, in fact, the two are highly unified, the site is ultimately to give users to see. Need good search engine performance, let user more convenient discovery, perhaps need good design to win the search engine recognition. Content and quality is a site's fundamental, however, it is important to bear in mind that, must attach great importance to the user experience and constantly improve the quality of the site.

Although only "content is king, link for Emperor" short eight words, but website construction and website optimization is never a simple thing. Apart from enduring perseverance and unremitting efforts, we need to master specific methods and techniques. And such as "there is no ranking weight, there is no quality of traffic, there are browsing things," such as three of phenomena occur, the root cause is to ignore the method, ignoring the site optimization and website content construction. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the importance of the method is to determine the direction, the right way to effectively avoid misguided. Website optimization needs to be implemented, but it should be based on the right way, otherwise the more powerful the execution, the farther away from the target.