Breaking up because they want to hold

Kyushu Tong Pharmaceutical Group (hereinafter referred to Kyushu Tong) and the Beijing-East joint venture of a large pharmacy of the Chinese Pharmacist Chain Co., Ltd. (hereinafter referred to as good pharmacists) after the exposure of two shareholders, Kyushu to buy back to Jing Dong holding a good pharmacist all shares. Recently, also announced that will promote the online drug sales O2O mode, for a time, the largest private "drug grant" wholly-owned online pharmacy has become the pharmaceutical industry and the focus of the business sector.

Cooperation is a pharmaceutical wholesale, logistics, a big shot, one is the big shot of E-commerce, the two strong original portrait of the United Association why the end or separate? Good pharmacist deputy general manager, online business director Li Yaifen to the "China Business newspaper" reporter exclusive disclosure of some "breaking up" inside and after the Jing Dong era good Pharmacist's electric business strategy.

Breaking up because they want to hold

At Kyushu's base in Daxing, Beijing, there is a huge office building. In addition to the outside office, the building is a huge drug storehouse inside. Today, a large part of the four-storey building, about 2,200 square meters, has become a good physician on the internet to sell medicine warehouse.

July 2011, Kyushu Tong and Beijing-East signed the agreement, the joint venture to establish a good pharmacist, determined to sell the drug market on the internet, this July, the two sides formally announced the termination of cooperation, the middle after two years.

And in these two years, really can be called on the Internet pharmacy operating operation time only less than 4 months. On the basis of the rapid development of these 4 months, good pharmacists in July this year and the Beijing-East break up, to achieve a single month online sales of more than 15 million yuan of the performance of the rapid growth of the internet for many years to sell medicine business enterprises feel heartfelt surprise.

Although the two sides signed a cooperation agreement in July 2011, but the cooperation between the two sides of the system reform on the big six months, after two months of on-line commissioning, until last August the system began to run officially. "8, 9, 10, 11, that is, the real sales of this 4 months, I remember the first month we did 800,000 yuan." Li Yaifen recalls.

The position of Jingdong in the electronic commerce industry since needless to say, Kyushu Tong in the field of pharmaceutical logistics is also famous. Nationwide drug Wholesalers only 4, the top 3 Chinese medicine Group, Shanghai Pharmaceutical, China Resources North Medicine are state-owned enterprises, its drug group and the north of Huarun Medicine is the Central Enterprise, Shanghai Medicine is the Shanghai state-owned large state-owned enterprises, only Kyushu Tong is the only one private enterprises.

According to Kyushu 2012 Annual report, the annual sales revenue of 29.4 billion yuan, to achieve a net profit of 410 million yuan. BEIJING-East is one of the fastest growing companies in the electric industry, with sales reaching more than 60 billion yuan last year.

Why do two big bosses have a 4-month honeymoon? Li Yaifen thinks there are three reasons. The first is because although Jingdong and Kyushu Tong Joint venture to reorganize good pharmacists, but Jingdong itself is an open platform, naturally feel that a shop online sales of drugs but billion turnover, plate is not big enough, think or open platform can develop more partners, performance growth faster; second, the first two joint ventures are very determined, The agreement stipulates good pharmacists all branches can not operate alone, and Jingdong also to the original operating health care products and equipment of the five categories are put into good pharmacists, the agreement was too dead to hinder their own development; third, two companies want to gain control, although under the agreement Kyushu 51%, Jingdong accounted for 49%, only a few 2%, But two strong big guys in fact who are unwilling to voluntarily give up the control of good pharmacists.

Don't give up the big flow platform like Jingdong

Although Kyushu and Jingdong have only two years in a joint venture with a good pharmacist, and the real operation is only 4 months, Li Yaifen frankly admits that the 4-month-old pharmacist's online drug sales have brought huge gains.

The benefit comes first from the formation of a complete team. Li Yaifen said that although the good pharmacist Pharmacy was established in 10 ago, but the operators engaged in online drug sales have been very small. And the Beijing-East cooperation before, even she took staff, engaged in online sales of medicine is also only four or five people, and now, the team has grown to 150 people.

Obviously, for good pharmacists, and the benefits of cooperation with Jingdong also comes from the huge flow of the electric business giant, the flow of the network to sell medicine in the field of a good pharmacist, only through a short period of 4 months on the online pharmacy sales of the three.

Last year was the turn of the Internet pharmacy. "said one industry official. Around July last year, the Beijing-east and the days of the Cat Medicine Hall at the same time exerting force, rely on huge traffic, led has not seen a large increase in the online pharmacy market has never appeared before the brilliant.

Li Yaifen that leaving Jingdong did not bring much change to a good pharmacist's sales, while the sales of good pharmacists basically remained at around 15 million yuan a month at two. "This year, our target is 240 million yuan, we hope to achieve." "We have achieved sales for the first half of the year," Li Yaifen said. ”

The good pharmacist now leaves Beijing Dong Dan to fly, the personage in the industry thinks this must bring the negative influence to its business. Traffic is the biggest problem it faces. However, the wisdom of Kyushu is not to give up with the Beijing-East cooperation, is still open on the Beijing-East platform merchants, in addition, also in the days of the Cat open shop, enjoy the large platform of the flow dividend.

However, in Liang Yongjian view, alongside the "flow of rich" for the professional pharmacy enterprises is not a long-term solution, the success of online drug sales to see their main station.