Brief comment 2014 Hand Tour market: have IP on wayward

If the 2013 is the first year of hand tour, then this year must be the mobile game market competition is the hottest one. With the rapid development of the mobile game industry, a large number of game developers rushed into the game market, game output surplus, limited number of players, resulting in the game market supply and demand imbalance. To break this law, many game manufacturers scramble for high-quality IP to seek greater benefits. Have a super IP is equal to have half, if the manufacturer's research and development strength is strong enough, then the value of IP will be infinite magnification, or even seize the entire game market. Why is IP so powerful? The secret behind it is thoughtful.

Still remember that year, hand tour market can be said to have no limit, at that time, most of the game manufacturers focus on the end of the gold-sucking tour page, so the market batch out of new, no unique products abound. And with the hands of the start-up companies are racking their brains to develop, and regardless of the quality of the game, whenever there is a unique play game, you can attract a large number of players successfully sucked gold. But now, play plagiarism, IP cottage has long been commonplace, from the beginning of the 2013 Card player Tour "My name is Mt" after the big heat, almost overnight the hands of the circle from imitation of the "Plant vs Zombies" into card collection, seemingly different play is the same, and even the name is "borrowed" from "turret" to "crazy", Light keyword search can see as many as hundreds of similar hand tour, cottage, plagiarism became the current game circle of a disease.

If you are ill, you will be cured. In response to this phenomenon, there are others from the film and television, literature, animation IP adaptation began to launch mobile games, based on the powerful advantages of IP, but also actually created a lot of applause and hit the products, such as: "The Holy Warrior Star", "Smile Proud River" and other hand tour, the domestic even so, foreign not to mention, More and more foreign-made works will take advantage of the release of the film, and these games are easily released into the forefront of the App Store and the Android Market's recommended list, gaining tens of millions of of thousands of visits and becoming the best means of making a wealth.

In many industry personage sees, a good IP can produce very big joint value, Archie Art CEO Gong has said, has the film and television IP net game income is higher than does not have the film and television IP net game income to be 2 to 8 times times. But having a well-known IP doesn't mean success. Hand Tour life cycle is very short, even if accumulated a certain level of users, if the quality of the game is not hard, and no attractive play, very easy to cause loss. Therefore, the game must be enough for the people to be deeply rooted.

When it comes to the people, then "where is Dad" is the most successful adaptation of the hand tour of the works. "Where is Daddy" is currently the most popular parent-child TV program, the program launched a red after the same name adaptation of the Hand tour, the game is located in the relaxed and casual 3D run cool class, in the game father and Child became the protagonist of the parkour. In addition, the game also added the most characteristic of the program to find food material tasks, and increase the plot points, greatly enriched the play. From grandparents to children, or parents of 80, the group, the game of the audience from the younger to become popular, the program's popularity led the game, and made the game as long as February to occupy the App store download the first position of the total list.

There are a lot of big hot games through classic novels, for example, the great God South sent three uncle's super popular novel "tomb-robbing Notes", optical IP triggered the game Circle of Hot War, the final Huanhuan game took the right to adapt, and named "Tomb-robbing notes S." Game research and development uphold the high quality requirements, the whole process will be sent by the South three uncle personally, trying to provide the most authentic Tomb Raider tomb-robbing feast.

2014 of the major film adaptation of the game almost "stop", the only feature of this kind of game is that the game has accumulated a large number of fans before the shelves, relying on the good word-of-mouth effect of the audience to form a publicity, and the audience has naturally become the game of potential players group, film and video games can also achieve mutually beneficial role. For example, next year will be broadcast in Hunan TV series "Live Color Sheng Xiang", by Tang Yu, Li Yifeng, comfortable, Chen Weixian, and many other popular artists, the star lineup is quite large, the story of the Republic of China during the two major family of incense industry and the rise and fall of the protagonist of enmity, the drama has not aired on the attention. It is reported that the play of the same name Hand tour will also be online with the series, the two works will be synchronized deployment, concurrent production, interactive promotion. For the game, in addition to have the star real person dubbing this one big bright spot, its play also quite new. Including the hundred transformation outfit, the star interaction, but also adds the fan welfare, to the loyal fan is still extremely attractive.

For the above has produced a huge impact of the "Super IP" adaptation of the game, not only can save a lot of publicity costs, but also the original large number of fans into the game of loyal users, can be said to kill the birds. Film and television novel adaptation game as the original accessory products, in fact, for fans and to create entertainment projects, said the direct point is to the player's pocket and go, and the player is directed to the original, so the game must follow the original IP will, all the details of the game including the original painting, plot background, The UI should be in accordance with the original IP style settings, it is best to invite the original IP rights to participate in the production of supervision, only such IP can play its role.

In the next 5-10 years, film and television, literature, animation, games and integration will become the game industry development trend, only by virtue of the power of IP is not once and for all, the key or the innovation of the game to work hard to meet the broad masses of the taste.