Brief description of the advantages and disadvantages of Poco

There are three main categories of photo-sharing products in China: The Shanzhai Flickr model, the forum model, and the Community plus space localization model. The latter's representative product of course is Poco, the latest Alexa ranking 1500+,uv than the second echelon of the color shadow Mowgli and the Hummingbird network add up to much higher. However, although it is significantly ahead of the industry, but also has not ruled the domestic photographic sharing market, so that a half red and not red products, first of all, from its target user group characteristics to talk about.

The target users of Poco are basically photography enthusiasts. Original photographic work is lack of topic, it is difficult to comment, coupled with such a group of people have a very serious smell of the trend, that is, to form a small circle of mutual flattery, and basically ignore the content of the phenomenon of good or bad. You "Learn", he a "appreciate and support", in order to reciprocity, mutual visits between the top. The wind blows out two vicious trends.

1, the communication quality is extremely low, the comment content half is the expression symbol to add the average 5 words the cliché, the other half is "the vote supports the masterpiece, please visit the guide!" ”

2, the small circle of mutual holding behavior seriously disturbed the community's content order, as long as the face of a wide, very mediocre content can also be refined, very mediocre author can also rise to advanced, not the author of the Clique how clever also in front of the cold.

As a result, Poco was trapped in the swamp, in the face of the shortcomings of the photography circle, not only did not deliberately curb, but in order to pursue the digital prosperity, deliberately promote the lack of content of the interaction and the principle of flattery, making users more low-level communication, the publication of the achievement of the more light, the quality of the user relationship is also reduced. And the number of bubbles to meet the satisfaction of the day, is not the same as the hormone fatten, stamina is weak.

In particular, because of the complexity of the public pages, such as Maze, public list page and the lack of fair content order, the end of the pure browsing user Thai half block outside. Only the photography enthusiasts through the spatial dynamic contact can use the product normally. Look at Alexa, personal space flow rate of 58%, the photographic community is less than 4%, public browsing area of the same void, the equivalent of declaring the entire product of personal space. But a content product if cannot provide the strong public information node, is too unfriendly to the slight user, inevitably causes the content value the serious atrophy.

Any content product, the reasonable user structure should be pyramid type, the quality author is few, the spectator under the table is many. Poco's user structure is almost spindle-shaped, a large number of medium-level photography enthusiasts constitute the main user, but the base of a huge browsing type of light users out of the cold. Thus curbing the flow rate of growth, castration market expansion opportunities, nature can not introduce water to dilute the circle long-standing.

As a result of the domestic market, there is no one kind of photographic products of the mature profit model, so TOP10 Internet companies do not have a focus on this drop, all feel that the high cost and low returns, is not cost-effective. But I always believe in one thing: the popular, high-quality original content, must be able to find a strong profit model. and the unique aesthetic and record value of the photos, more by me as if and the Choi. So where is the way out of the photographic product?

The right thing to do is to set up a bridge between the quality of the friends ' output and the needs of the general public, and to classify the former--processing--packaging to the latter, what is needed is a sense of marketing. From the unique aesthetic and record value of the photo, to subdivide its public browsing value. Otherwise how master such as clouds, the United States, such as dust, still hidden treasure in the mountains. Poco has a deep understanding of photography enthusiasts, but he is also trapped in the technology.