Brief introduction to Network marketing strategy of electromechanical industry

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Yesterday to accept the leadership task, to a few new colleagues to train network marketing, and in the way summed up the experience since the network marketing. Business Network marketing work for three or four years, while learning practice, personally think that in fact, the network marketing of small and medium-sized enterprises is not so complex, channels two or three, four or five kinds of methods, the key is the real thing, Zac has said--network marketing methods are diverse, proficient in one or two of them is enough.

The author of the Wire and cable industry, this sharing is the most traditional mechanical and electrical industry "tailored", is not too suitable for the rich and powerful enterprises, no potential money small enterprises can learn from, is purely a draw.

Electrical and mechanical Industry Network marketing, can not speak alone network, must be online and offline as a whole to consider. Electrical and mechanical Industry network penetration rate is far less than other industries, after all, many of your customers are still only understand the simple use of IE, QQ and other tools. So our network marketing work is more for offline services, the network is only a tool to expand offline. Online focus on the promotion of brand, SEO and other business opportunities of mining, leading to target customer flow, and sales docking, thereby contributing to the offline sales. The implementation strategy is as follows

1, Alibaba Business-to-business

Do mechanical and electrical products, how can Miss Ali? The author experience, Alibaba effect is most notable, than Baidu. First of all, open 3688 good faith is basic (accidentally help Ali ads), do not begrudge this money, "field certification", "precision marketing" and other services can not be less, your store service logo more, not only can increase the trust of customers, but also very helpful to search rankings.

Second, find a person who knows how to operate, not willing to pay a higher salary to a point commission. Talent is the key to network marketing, most enterprises do not do a good job of network marketing The main reason is that there is no corresponding talent. This person has to take pictures, use Photoshop, SEO and good verbal skills. Network display, the picture is very important, do not try to make use of card machine or even looking for pictures online, who does not like beautiful pictures? Do not need to do Ali the SEO, understand how to find keywords and write a good title and description on it, more successful shop.

2, Baidu bid

In addition to Alibaba, on the hundreds of-degree platform. Baidu Auction effect is immediate, faster than Ali, the disadvantage is high cost. Want to reduce costs, need to have someone to take care of. Baidu Bidding keyword accuracy is the key, Ci good, four or two. Those who complain about Baidu bidding is a scam, certainly do not understand the key words. At the same time, the company's official website also need to design and maintenance, just imagine, not easy to attract a customer, but because your official website is messy and many links can not open and the impression of your business, not only will not help sales, but by customers "sentenced to death." Therefore, the official website needs neat atmosphere, Baidu bid can be more than twice.

3, SEO

SEO role and operation of the network are everywhere, here no longer repeat. Do not believe what SEO quick to get rich nonsense, as a long-term work, we need to spend a little time every day to update the content, send some outside the chain. Write more customers more concerned about product knowledge articles, such as how to buy XX products or product introductions, so that not only can expand the site's long tail keyword, but also relatively popular with customers. SEO expensive in insist, perhaps two or three months, perhaps half a year or even longer, along with the article and long tail words included in the increase, your site will be able to bid outside the extra harvest a lot of traffic.

4, Taobao

Although Taobao more is facing the direct consumer, many people think that Taobao to do building materials or wire and cable and other large products will not have effect. But Taobao can not ignore, although Taobao will not bring large business, but can bring the promotion of corporate brand, although bring some small business, do well, is also "fortunes rolling" Oh pro.

Do Taobao for pictures and editors require higher, so, you can also give Ali good faith through the store and the site to bring high-quality content, an arrow three carving, why not? Besides the high demand for pictures and descriptions, Taobao's other practices and Alibaba are interlinked.

5, landing a variety of electronic business platform

With the formation of the large platform of the Beijing-East and Suning, enterprises can choose to use these large-scale business platform for product distribution, but also can quickly enhance brand awareness, as well as a portion of sales, but faced with a small amount of pressure and Yahuo may be, some platforms will also involve platform costs, enterprises can be based on their own strength.

In addition, there are a large number of online business business-to-business Web sites, are generally free, more open shops, one can improve the exposure of products, but also to the site's SEO work has a great help and complement each other.

Overall, the electrical and mechanical Industry Network marketing work and there is nothing too advanced things, just need us to do the work fine, when the whole industry does not attach importance to the product to take pictures, you can give visitors a picture of the Real clear picture of the product, immediately your advantage is highlighted, and other aspects are the same OH.

Original: Cable Factory http://www.cablevip.com/338