Brief introduction of electric Shangje push electronic Gift Card

Chinese people pay attention to "reciprocity", the festival is the peak of gifts, gifts also often produce corruption. Central also strong anti-corruption, "eight provisions", "anti-four Wind" intensive introduction, the kind of carrying a large package of small bags to lead the scene has been rare, but the new way of giving presents in a more secretive way to appear. Recently, Xinhua news agency disclosed to the "Gift book", "Electronic Gift card" as the main form of concealed gifts, the recent fire up. Yesterday morning News reporter again survey found that the online variety of "gift book", "Electronic Gift card" is still hot, some businesses even directly play "gift-giving artifact", "Business Gifts" propaganda slogan. How to plug this loophole becomes a top priority.

Electric Shangje push Electronic Gift Card

The new day will come, Jingdong, Cat, Dangdang and suning and other large electric dealers, have launched their own electronic gift cards. The essence of these gift cards is actually just a bunch of passwords, with this string of passwords can be purchased on these shopping sites matching the goods, the use of very convenient.

To Jing Dong Network For example, the website introduced the electronic Gift card amount from 50 yuan to 1000 yuan, divided into solid card and electronic card two, entity card Gong password printed on the card, and the electronic card directly through the website to distribute. Reporter browsing found that although the site will not directly show the purchase of gift cards, but the highest amount of 1000 Yuan gift entity card, has more than 130,000 people's evaluation, another 800 entity card also has more than 130,000 people evaluation.

In the Beijing-East network of electronic Gift card purchase page, "Holiday Gifts", "Business Gifts" ranked in the site to promote the top two of the product. The website's customer service personnel told the reporter, the electronic Gift card at present each order must not exceed 5000 yuan, but may divide the orders several times. Use an electronic gift card to purchase most of the goods on the website, and the amount of the use of the electronic Gift card will not issue a commodity invoice, but does not affect the warranty.

In addition to the Beijing-East network, the rest of the many home appliances manufacturers have launched their own electronic gift cards, gift books, sales methods and the purchase process, the basic similarities. More consistent is that the electronic gift cards of major electric dealers have been sold in quantity, from the site does not directly show that this is significantly different from the site's other products.

Business "remind" don't forget anonymity

These in the new century, the introduction of a large number of electronic gift cards, its sales channels are not limited to its official website itself, Taobao, there are also specializing in electronic gift card recycling and sales sellers. These online shop sales of electronic gift cards, the price is basically consistent with the official website, some stores will be slightly discounted.

Reporter Consulting One of the sellers that he sold these electronic gift cards have a special purchase channel, but the profit is very meager, the reporter to buy more than 100,000 yuan to give a certain discount, the range is very small. The seller admits that sales of electronic gift cards have been bullish since the New Year's day, a situation that is expected to continue beyond the Spring Festival. As for the ultimate use of these electronic gift cards, sellers say they do not understand and will not understand. The seller also repeatedly reminded reporters to buy anonymously, anonymous comments. Similar to such advice, the reporter browsed a number of online shop on the home page have seen.

Online electronic Gift card sales, the basic is to online card encryption. After the buyer orders and successful payment, the seller will be a series of specific electronic business site password Gong directly sent to the buyer. If you want to use this way to give gifts, buyers buy electronic gift cards, just send a text message to the person who needs the gift can be completed.

The reporter also found that the electronic Gift card also formed a large-scale second-hand market. If the recipient does not want to buy gifts on the site, can be sold under the net to sell "ox", easy to set up, the current price is generally 90 percent of the original value. Most of this kind of business is paid by Alipay, net bank transfer way to trade, on the one hand, the recipient will be shopping card face value "" to pay treasure, on the other hand, "ox" will be recycled shopping card sales again, forming a "sell card-Buy card-set now" cycle of the gray industry chain.

Reporter Experience: the process is convenient

Yesterday, the reporter chooses the well-known shopping website Jing Dong Net carries on the field test.

Reporter selected a face value of 500 yuan Jingdong electronic card, through the online payment completed the purchase. After the purchase is successful, the card number and password of the electronic card can be downloaded through the password. The reporter then sends the card number and the password through the text message to a friend, he can choose the product which oneself needs after the Jingdong, uses obtains the card number and the password completes pays. The whole process was so convenient that neither of them had to appear.

And in the completion of the purchase behavior, the reporter can easily get the relevant invoices, the type of invoice is "ordinary", the invoice is divided into "individual" and "unit" two kinds. If you choose to issue a unit invoice, you have to fill in the name of the unit, and then fill in the invoice content. In the Invoice Content column, from "Computer accessories" to "office supplies" to "book Teaching materials" a total of 20 options, you can freely choose. Reporters casually fill in the name of a unit, and then select "Office Supplies", and then in the Invoice distribution address to fill in their own address, this piece of invoices issued in accordance with their own request will be sent to the designated location and the hands of the designated person.

Three loopholes indulge electronic gift card cheong

Currently in the electronic commerce market, the relevant management methods only the Ministry of Commerce in the implementation of the "single use commercial prepaid card management (Trial)" (hereinafter referred to as the "method"). From the relevant provisions of the "method", there are also many loopholes, the electronic gift card cheong even have "indulgence" suspicion.

Enterprise's identity of the cardholder

15th of the measures stipulates that: individuals or units to buy (including recharge, hereinafter, or a one-time purchase of 10,000 yuan (including) the bearer card, the card issuer or card-issuing enterprises shall require the purchaser and its agent to produce valid identity documents, and retain the name of the card holder and its agent, Valid ID number and contact method. The 16th article stipulates: The card issuer and the card-selling enterprise should keep the identity information and transaction information of the cardholder and its agent confidential, except as otherwise provided by law, shall not provide to the third party.

In practice, the 15th rule is difficult to implement. Reporter survey found that in most shopping sites, as long as the registration of a user, do not need real name information, basically can easily complete the purchase of electronic gift cards, if it really needs a larger quantity, you can register a few users, to disperse the purchase. In addition to the 16th article, the Giver does not need to worry about his personal information and unit information will be leaked.

Limit the amount of a single sheet but not the number of sheets

Article 18th of the measures stipulates that the limit of a single card shall not exceed 5000 yuan, and the limit of bearer card shall not exceed 1000 yuan. The balance of funds shall not exceed the limit stipulated in the preceding paragraph for single use card Article 19th also stipulates that the secret card shall not be valid for a period of not less than 3 years.

Although the method stipulates the limit of the amount of the single card, there is no limit on the number of the cards, which facilitates the use of electronic cards objectively. For example, to give gifts 10,000 yuan, can buy 10 Zhang value of 1000 yuan secret card.

In the limitation period, many of the website's electronic card validity period is set to 36 months, so long time, enough to digest the recipient.

How to issue an invoice vague

Article 17th of the approach provides that: unit one-time purchase of single purpose card amount of 5000 yuan (including) above or individual one-time purchase card amount of 50,000 yuan (including) above, as well as units or individuals using off-site way to purchase cards, should be transferred through the bank, not the use of cash ... Issuers and card-issuing enterprises shall issue invoices in strict accordance with the relevant provisions of the State.

Official gifts is the most critical issue of invoices, and the "method" on the electronic card invoices are not very detailed provisions, but also to provide an opportunity to give gifts. In practice, the major websites for gift cards issued by the invoice is very loose, or even for the purchaser "tailor-made", "official gifts" packaging into a variety of formal uses, and then the "public expense" in the name of reimbursement.