Broadband Telecom Day theme has been overshadowed by virtual operators

Di letter founder Liu Donghai

Tencent Technology Guo Xiaofeng May 19 report

5.17 Telecom Day this year, the broadband theme has been overshadowed by virtual operators, Di ICT, Suning Internet, share communications business brands have announced the release and announced 170 numbers. To date, more than half of the 19 virtual operators have introduced business brands and have the ability to put numbers, which means that the virtual operators' market test period is coming.

Yesterday Di ICT released related virtual business content, Di Dongtong founder Liu Donghai told Tencent Technologies interview, "Each virtual operator different positioning, the advantages are different. Di ICT's advantage is that more than 2,000 of the country's offline channel services, plus On the years after the accumulation of users who launched the value-added services. "

As the first mobile phone retailer in China, Di ICT obtained the first batch of resale licenses for mobile communications and has already signed resale agreements with China Unicom, China Telecom and China Mobile. For the future of virtual carrier business, Di ICT is implementing strategic transformations including cloud services, content services, channel diversification and terminal building.

On the brand, Liu Donghai dubbed the reason named "Diga", "Di" refers to Di ICT's abbreviation, "plus" means Di ICT's virtual operators to bring users more than just mobile phone calls, Internet, but also hope to provide More service.

However, from the initial release of its virtual operating business tariff package point of view, there is not much advantage, and even some package prices higher than the base operator, which, Dixon pass the person in charge of Tencent Technology said, "Dixon pass price war, virtual The same is true for operators, differentiated value-added services and offline channel experience is the core competency of Di ICT to do virtual business. "

If you do not have the most attractive low-cost users, Di ICT will rely on what kind of value-added services to win the market?

"Di ICT's virtual operation business will focus on online and offline channel sales and killer mobile Internet application services and will work together with the three major operators, handset manufacturers, finance, education, aviation, healthcare and pension to form a comprehensive Virtual business ecosystem. "This is the answer given by Liu Donghai.

According to Tencent Technology, at the same time that Di ICT launched its business, it also dumped "four doublings" on its operational philosophy, and one of them had doubled its interconnection.

Di Jian Tong, vice president of virtual business operators explained this interpretation, Di ICT through cooperation with upstream and downstream enterprises in the communications industry, joint handset manufacturers, wearable device manufacturers, peripherals business, financial industry, Internet of things, the Internet, smart home and other companies together Create a mobile Internet ecosystem, to achieve more convenient, more smooth connections between people, people and things, things and things, enhance the value of the mobile Internet ecosystem, and better serve the community, so that life doubled.

It is not difficult to see that Di ICT in the initial test of virtual business water, set foot in many areas, in accordance with the idea of ​​Liu Donghai, "killer application services will not be a Di ICT through offline experience can actually understand the actual needs of users through a certain time The test will eventually leave only a few services, this is a killer service, but also the real needs of users. "

It is reported that before Di ICT has set up a dedicated virtual carrier business unit for the offline channels of physical stores tens of thousands of staff conducted a virtual business professional training, the purpose is to hope that through physical stores to showcase experience, so that employees can communicate with users, Communication, allowing users to receive a series of consumer habits, so as to understand the needs of users of services.

In addition to free channels, Di ICT also plans to cross-industry alliances. Such as Wal-Mart and Carrefour to cooperate, the two sides can be cut in the brand, membership points, etc., so as to expand the physical channels.

From the current Tencent access to information technology point of view, Dixon virtual business initially focused on mobile Internet security, mobile healthcare, mobile finance and so on. As in the mobile finance, Di ICT will be launched after the network to send insurance, purchase credit savings in the same time, you can also get a certain interest from the bill.

As for the future development, Liu Donghai said that Di ICT's investment in virtual carrier business is not an unforeseeable cost, it will not wantonly burn money. Pursuit of profit is still the primary goal, hoping to develop the user to tens of millions in five years.