Business Big Dozen Entrance Examination card: Brain health care products increase 10 times times very normal

Source: Internet
Author: User
Keywords College entrance examination health care products big fight
Tags business channel consumption cost economic economic growth economy financial
BEIJING, June 5, Xinhua (Financial channel Huangnan) comprehensive report, with the entrance examination, the topic of economic college entrance examination has again become the focus of attention. For the huge group of more than 9 million examinee, each road merchant big dozen Entrance Examination card, inspirational t-shirt, health care products, Champion room, decompression tour, all necessities. The economic growth of the college entrance examination also increases the economic pressure of the examinee family.  In this regard, experts suggest that candidates, parents should be regarded as family economic conditions rational consumption, should not blindly compare. Inspirational T-shirt hot online college entrance exam will come, savvy businessmen have been eyeing candidates and parents purse.  In the last one months, Taobao (micro-blog) to "college entrance examination" as the key words of the search volume increased by 102%, related goods more than 820,000, of which the inspirational T-shirt "pattern" most, some businesses also specifically indicated that can provide private custom services. BEIJING, the financial channel found that the price of self-help T-shirts for more than fifty or sixty Yuan, of which, the "college entrance Examination will win", "every Test must have" and so on the words of the best T-shirt sales, color symbol auspicious red is more favored by buyers. Trading records show that a red inspirational t-shirt sold more than 100 items within one months.  In addition, many styles have been shown out of stock.  "The style is very creative, give the child to buy a piece also calculate to him decompression and encourage it", "wear to test to give oneself self-confidence and good luck", some Netizen's message explains, the entrance examination T-shirt market is the examinee hope in the Welcome exam self decompression and self encourage.  Shop Customer service staff, the purchase of these T-shirt customers in addition to the senior three candidates, there are also many college students and even the whenever, "they also want to in this ' college entrance exam season ' also read their own." After the test after the heat of the college entrance examination after the test have business opportunities. Travel agencies are also targeting the college entrance examination of the cake. It is understood that at present for the college entrance examination of the students decompression tour has been listed.  According to the Beijing Evening News reported that the college entrance examination has not begun, many parents to the students to tell the candidates first, as a reward for relaxation after the test. From the current college entrance examination and decompression group enrollment situation, to visit colleges and universities for the theme of long-term travel consulting and booking volume is climbing this year. In addition to the high school graduates, many of the senior students in the Summer Vacation overseas Study tour registration is also advanced, this kind of tourism can let the children go abroad to open their eyes, but also joint advance inspection of foreign schools, find their own suitable schools. In the current online tourism, to 20,000 to 30,000 Yuan tour mainly, the price and the previous year flat. As a result of the London Olympics this year, there has been a sharp reduction in the number of tour groups in the United States, Canada and Germany.  such as Beijing's "United States-Canada 14th Tour" line, the July group price of 26000 yuan. Industry insiders said that after the college entrance examination of the domestic long-term travel peak generally appeared in late June, the most popular destinations in Beijing, Shanghai, Xi ' An, Xiamen, Nanjing and other universities more concentrated, tourism resources and relatively rich cities. Recent Beijing to Shanghai, Xiamen, Guilin, Chengdu direction of travel routes of the consultationThe number of inquiries has increased to a certain extent. General summer season in July more concentrated, prices will rise.  Travel prices before the end of June are still in the regular price, more affordable. Brain health care products profit amazing people have always been "test advance to complement the tradition", because the college entrance examination is approaching, health care products are also beginning to sell.  There are reports that the major pharmacies in Chengdu involving brain and alleviate fatigue health care products, prices concentrated in 200 yuan, the lowest price of more than 20 yuan, but a traditional Chinese medicine is sold to a box of 1500 yuan.  According to the XI ' An evening news, Xi ' an, a variety of health care brands have launched a "student-specific" products, capsules, tablets, tablets, oral liquid and other single or single bottle of the price is generally more than hundred yuan, some gift box set price up to 300 to 500 yuan. Many parents buy high-priced health care products, hoping to help their children. But is it really worth it? "Guangzhou Daily," citing the head of the Guangdong Health Industry Association, said that health products from the factory to the parents of candidates, the fare increase is not surprising 10 times times. Parents buy a box of 200 yuan a brain health care products, its cost may not even 20 yuan.  and health care products manufacturers even through various methods to buy schools, and then use parents to children's love "kidnapping" parents. Experts believe that the norms of health care products industry should be "drug-kin separation", "separation of production and marketing" and "Store Separation", currently, the first two have been achieved, the key is the last one.  Health products should be put together with food in shopping malls supermarkets, the public should be able to buy food like the wholesale health care products, so as to avoid layers of fare increase and lead to the price of health products seriously deviate from its costs. "Champion Room" opportunity bidding with the Beijing area candidates have been informed of the school exam, the hotel near the test center also ushered in the "college Entrance Examination Room" of the predetermined peak.  According to reports, Haidian, Xicheng several test sites near the hotel, June 6 to 8th rooms as early as one months ago has been fully booked. In a star hotel that is less than a kilometer from the high school, from June 6 to 8th, the superior and economic rooms are fully booked, leaving only a few 618-dollar business rooms.  Tsinghua High School, Bayi secondary schools and other hotels in the vicinity of the college entrance examination period, the economy of the following 400 yuan has been booked, and more than 400 yuan between the business and senior between the few. In the hotel is snapped, a number of residential buildings near the test center is also playing "champion Room" in the name of the college entrance examination room business.  According to the Beijing Morning Post, a few test sites in Haidian district advertised a "champion room" of the landlord, all said that their house has been admitted to the "Tsinghua University" students, the price of these rooms and the same type of rooms in the same room compared to dozens of yuan to hundred yuan. In this regard, analysts believe that many dozen "champion room", "Feng Shui room" business is actually through the name of the college entrance examination to attract business. Deliberately raise house prices launched "champion Room", not only to increase the child's psychological pressure, but also to promote the social comparison mentality. Therefore, the parents to book The entrance examination room according to their own economic situation, can not cater toChildren's excessive requirements, not to hit the face to fill fat, to increase the extra financial burden. Experts suggest that the college entrance examination should be rational with the economic warming of the college entrance examination, the burden of examinee and parents is also aggravating. Recently, a media inventory summary of the "Chinese college Entrance examination cost changes" sparked a lively discussion.  This inventory shows that from the 70 's candidates to participate in a college entrance examination of 5 cents, to now experience a college entrance examination on average to spend about 40,000 yuan, more than 30 years, the Chinese examinee's college entrance examination cost growth of 80,000 times times. The scientific conclusion may be debatable, but it is the fact that the economic pressure of examinee family is aggravating. In this regard, some analysts believe that the healthy development of the examination economy, should be based on rational consumption. In recent years, the rise of the college entrance examination economy, although there are market considerations, but there are many unrealistic momentum, very easy to lead to abnormal development. Candidates, parents should regard family economic conditions rational consumption, not blindly compare. (Beijing financial Channel)
Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.