Business-to-business websites: The fall of conscience, the fall of function, the degeneration of independence

I've always been skeptical about business-to-business models, first of all, I think the business-to-business model is only for a short period of time, such as a period of information gap--China's manufacturing capacity is efficient, affordable, cheap, but foreign procurement does not know, this is the information gap period, Alibaba is relying on the rise of this period; Secondly, I think business-to-business is only suitable for some basic industries, such as steel, chemical, petroleum, textile, these homogeneous products industry, or higher level is the industrial components and electronic components, but also the product of similarity. The buyer of this product, because every time the procurement behavior is very sensitive to price changes, so the need to constantly seek supplier information, the need for business-to-business sites to provide information intermediaries. For example, the purchase of steel, because of the large number of purchases, the Business-to-business website to provide price information is more dependent. and industrial parts procurement, as long as the use of a business-to-business Web site, you can select suppliers, in fact, if there is no major changes in the following, that is, the number of suppliers to supply products, there is little use of business-to-business websites. But in terms of use value, the value of business-to-business websites is limited in both time and space.

Because it is limited, not all industry segments are business-to-business and not any time period, business-to-business can bear fruit. Many people do not see this, perhaps only to see Alibaba, such as a group of business-to-business Web sites of great success, so have set up a subdivision of the industry's business-to-business Web site, this class of business-to-business websites are now taking a path of self degradation.

The fall of the conscience

When a business-to-business web site originates, it is closely related to conscience. Think of that year, because Alibaba fake and cheat too much, cause the transaction risk is great, originally screened false information, this should be what Alibaba should do. But Alibaba has launched the "good faith" products, so that the integrity of the suppliers to pay. Alibaba has opened up a way to make money--that conscience can sell. Later on the small and medium-sized business-to-business website for this point is played to the extreme. There are three phenomena in my contact. The first is for, the manufacturer's dishonest. Most business-to-business websites advertise the price and the actual transaction price, the difference is very big, but in order to attract the merchant, the sale prices of the propaganda is false. Fake also includes browsing volume, number of manufacturers, registered users and so on data, some even if not be false, at least not accurate. Second, for the buyer's dishonesty. Many subdivision of the Business-to-business website, to pursue the highest bidder, whether it is advertising, site search rankings, priority display and so on products, buyers are not all inexpensive manufacturers, and even some of the inferior products manufacturers are precisely the largest contributors to these products. This is a buyer's dishonesty. Third, the user's dishonesty. Very to the registered user of the Business-to-business website, the station letter fills this massive rubbish information and the false information. is tantamount to selling the user to the highest bidder. The above three kinds, is the common practice of many small and medium business-to-business websites. Where is the conscience?

The fall of the function

What is the function of the Business-to-business Web site? Simple, facilitating the completion of transactions between the parties. This is the basic function and core function of the Business-to-business website. If we think that the Business-to-business Web site is a platform for publishing product supply and demand information according to the definition, that's wrong. Let's just think, if a family wants to buy a house, is it possible to complete the transaction as long as you know there is a home? Need to convene a family meeting, need to listen to the views of all parties, need to see the people have bought a reference, need to investigate the development of property developers qualification, need to see the surrounding environment, that is to say, the impact of making a decision to buy a lot of factors. The same is true for the purchase of large or high-value industrial products. So the function of the Business-to-business Web site should be to provide information on supply and demand based on diversified and comprehensive industrial product information. Including exchanges, forums, prices, conferences, academics and so on. As a result, business-to-business websites are not only a platform for trading, but also a comprehensive platform for trading and information exchange. In fact, such business-to-business websites have been developing well, such as intelligence and business treasures, and they are looking at business-to-business websites that are trading more narrowly. Many small and medium-sized business-to-business Web sites have been mutating. The main variation is as follows three kinds: first, the mutation has become the SEO optimization platform. Many vendors will be business-to-business Web sites as a platform to promote search engine rankings. Second, the mutation becomes the platform of service SEO. The Business-to-business website proactively carries out SEO for the manufacturer, then collects the cost of the optimization. Third, the mutation becomes the other product. For example, some business-to-business websites are mainly in the industry through recruitment channels, investment channels, such as to achieve profitability. In a word, the function of business-to-business websites to promote the transaction between buyers and sellers has been greatly weakened.

The fall of Independence

Business-to-business sites should have been independent, as a mode of electrical business. First of all, the Business-to-business Web site to create information, including product information, use information, manufacturer information, these information has become an important source of information, many industries ranked in the rankings before the Business-to-business Web site has been favored by Baidu Spiders. It can even be said that Business-to-business and Baidu are independent of each other. But now, a lot of business-to-business Web sites began to optimize Baidu, in order to enhance the ranking of business-to-business websites in Baidu, independence has been greatly discounted. Second, the Business-to-business Web site as an intermediary between the buyer and seller, should be independent of buyers and sellers, not to please any party, but now many business-to-business websites and some buyers or sellers have formed an alliance, cheating on the other side, it is inevitable that the more efforts, the faster the death. Due to the weakening of independence, fairness is naturally questionable, and users, vendors and buyers are starting to leave.

Many may think that the decline in business-to-business sites is due to changes in the physical business environment, the emergence of more direct electricity providers (such as Business-to-consumer) and changes in the way diversified internet marketing, which in my view are external excuses. The decline of small and medium business-to-business websites, the root cause or the degeneration of self. You can't die without dying.

This article by the Chinese Medicine grinder manufacturer http://www.tianjinzhongyaofensuiji.com/Original, reprint please indicate the source, thank you.