Business operators break through Dafa: Product positioning attraction and interaction

Hear the word, especially in front of the "independence", I believe most people will say "no money not to die!", "The money is dead!" Admittedly, independent of the platform is not want to play can play, the construction cost is high, second, the effective flow of typos, the competitive advantage is not obvious, like the Sea Island, at any time may be submerged by the tsunami. If you're not trying to occupy an island, that becomes attached to the big electric business platform on the business is also good, such as the Cat, Beijing East, where the guests, although it is to do the body of the "parasite", but also the blessing of dependency, earn some money to survive is not a problem. A common view is that the current business platform is the Three Kingdoms, large market share is almost divided, small manufacturers can hardly have the opportunity to challenge the Giants. Let's go back to the nature of business, any business results are to make money, are sustainable development, there is no big opportunity, but the small opportunity to make money everywhere is AH! Do not want to do something every day to change the world, the Giants hit the ground, in fact, only the Giants can beat the other giants down, Then for a long time to pull each other, tangled. As just on the road of the entrepreneur, first of all to clear their position, stare at the gap in the market focus on firepower to play, five years 10 years, and then the small gap may become Colorado, Grand Canyon, do not believe you try. At that time you have become the scourge of the Giants, or have been invested or bought, is also a successful venture. What's taking the wind? Creating a new business model is secondary, and the most important thing is to be clear about the value of what you do and who will pay for your service. I am now a lot to do brand special sale, every day discount clearance of the customer mode is not optimistic, after all, flash shopping is already a Red sea, each site buyers are highly overlapping that group of people. A word of advice to small companies is: Don't go with the giant jealousy, do small and beautiful also very good, build their own small world. So, what can we do to get back to the way the business is going? First, positioning logic: The important thing is that products actually sell products is not easy to do. For most businesses, the most important thing is "what we sell to consumers" before the project is started. After the product is determined, can determine the potential customer group, can determine the promotion channel, can determine to recruit which aspect talented person. Do all-inclusive platform is able to die a group of people, such as Van Jing Dong such giants, are tasted bitter fruit, each year to backlog billions of of the inventory, waste billions of of silver, waste thousands of tens of thousands of of human and material resources, all-inclusive caused by the consequences is that a lot of things will die. The United States has a pet products for the business, the first to take a large appetite for investment, brush brushes on the ground of hundreds of categories, and later found that most things are not sold, pressure in the warehouse can only give staff to eat, and then learned from the experience, did a detailed market analysis, the category compressed, only to sell those market on the move products, Keep an eye on competitors ' price trends and sell products at lower prices at all times。 In this way, inventory reduced, turnover increased, staff efficiency is also high, and slowly make money. China has a mother and child supplies vertical to do a good job, positioning is to provide mom and child peripheral products, on this basis to expand the relevant product line, so that all ages of the mother, all ages of the baby to buy their own needs of products. More importantly, it brought the mothers together, formed a community, let mothers speak freely, learn knowledge, help each other. Under the premise of strong humanistic care, it also launched its own "station song", further enhance the atmosphere of the website, so that the mother users more sense of belonging. Emotion, is also a powerful product. Look at the above two examples, you should know in the product selection to have the following thinking: 1, do not do all-inclusive product site, as much as possible focus on energy, to do a large industry in the fine classification or to provide services to special groups. For example, mother and child supplies, big code women, nuts food, small appliances, essential oil mask, etc., these are on Taobao cat have done very successful sellers, can learn from them positioning. 2, to concentrate on a certain category of products, the most important thing is to deepen the supply chain, the product by heart, reduce procurement costs. Most of the electric dealers do not have factories-also do not need factories, you can find some traditional factories for strategic cooperation, or even share, pull the factory on your "pirate", mutual promotion, their respective duties, the factory control its quality control, you manage your access. 3, a single product easier to make a brand, the beginning must have brand management consciousness. For example, Liv's oil, the beauty of the mask, they have been widely recognized by consumers. The product as a child to raise, will inject heart, not only to establish a perfect brand CIS vision system, but also to give product content and story, good culture and story can always impress the consumer mind. Keep your child to 18 years old (about 3-5 years as a product), and it will make a steady stream of money for you. Second, the attraction logic: The channel is unimportant, the characteristic is important if you are the marketing director of a business website, then I think you fully understand how many channels are suitable for promotion. The general principle is: what others are doing, we also do Bai. Promotion of hundreds of dozens of, we must try, what micro-bo micro-letter marketing, EDM SMS Marketing, mail Community marketing, SEO Auction marketing, and then to the major sites on advertising, static and other traffic to the door. However, the customer came, but did not deal is sad, not to mention that most people accidentally pressed the ads or by the tough bomb window bounced over. You spend all your money advertising, but you don't have to spend your mind doing something special. What are the characteristics? is something new, rare, and someone else will take the initiative to advertise for you. Some time ago There is a personal custom to do canvas shoes are very concerned about the site, and also successfully took the VC, the attraction I think one is focused on narrow public, the second is to provide a novel online customization experience. Because the consumer can only enjoy the different service in you, the shoe even if hundreds of yuan also does not have the eyeJust blink.