Business thinking caused by a bowl of noodles

I like to look at business, especially services, through seemingly mundane things.

Similar to the idea of many fresh graduates willing to enter the human resources industry, the "experience" service industry, it seems to be a very low threshold: eat a bowl of noodles, you are experiencing the service industry; a car, you are experiencing the service industry; you are experiencing the service industry when you receive roadside advertisements; you're crying. Chinese mobile customer service sister, or experience in the service industry.

Service industry to consumers of the final product, is often "soft and hard combination": a bowl of noodles, a set of cutlery tables and chairs is the base, service level is the impact factor, the two multiplied, looks to provide similar products store, the gap was suddenly opened.

The Adventures of Noodle Shop

Most of the domestic restaurants have a same pain point, reminder: the Slow food is not scary, terrible is, you have urged the waiter's attitude, behavior and the ultimate effect.

So you will see, in China opened the more successful chain restaurant, such as KFC McDonald Yoshinoya, and so on, basically will not have the problem of food. Some people will say that this is related to the characteristics of the meal itself. Yes, since you can't control the speed of the dishes (not to mention higher costs), it's more important to have the knowledge of answering the dishes.

The noodle shop is divided into two floors, after the kitchen on the second floor, after the noodles are done, the "elevator" will be sent down; so a waiter on the first floor to hear customers waiting for complaints, if run up the second floor to shout a voice back to the original position, this really to her kiss life.

They do this, when the waiter heard my complaints, she did not move, in the sky shouted: "5th whistle noodles hurry up and so worried." The receptionist immediately picked up the walkie-talkie and repeated her words to the chef. Two minutes later, the "elevator" stung, my face sent.

Heard here, a friend said a word.

Looks like I've been looking for a consulting firm.

Uh, uh. And, more than that.

The quality of noodles has decreased, but in addition to my old Shaanxi, the average person does not necessarily feel. The reason may be two points:

Noodle Chef was sent to support, training new store, this side is just a novice;

Because of the expansion of the noodle production process needs to be more standardized, so the unique flavor is gradually erased.

Add the rice of fried rice in front of the hotel, which indicates that the investors have made higher demands on category and profit.

Process optimization, product quality unification and the introduction of new products, these three things happened at the same point, in addition to the Noodle restaurant is introducing new investment, ready to expand, there is anything else possible?

A paper advertisement to see Life and death

In 08 I worked in a startup in Shanghai for half a year, still Sipilailian in the boss's home, I learned from him that some basic understanding of business and judgment.

A business model is enough to power, in the final analysis of a sentence: How much you pay a small price, solve how much problem.

Before the "New Oriental" fame, the training industry has long existed: tutoring.

As a pioneer, the new Oriental bigger and stronger, "career development" as a seemingly tall theme, gradually into the training industry.

The basic layout of the training industry is to make up lessons, adult English, and career development of these three carriages.

Although no statistics have been made, I suspect that in most cities in China, the scale and demand for remedial training in primary and secondary schools is much higher than that of adult English training (46, postgraduate, reposing, IELTS, etc.), not to mention professional development training.

Primary and secondary schools in this field, less investment, quick results, the income is definitely called profiteering. Students to participate in counseling, the results came up; In contrast, parents are certainly happy to keep throwing their money in.

English training This market scale is not as big as primary and secondary school counseling, but somehow accounted for a "purpose clear": Pay 2000 Yuan, 20 times class, the class average score can reach xx points. Consumers are well aware of what they are going to pay and what they are expected to gain. Moreover, finally did not test good, most of their own halfway, not to the training company. (Say again, as long as don't give up halfway, most of the students can do self-reliance)

Career development training is a new thing, but it's not a good business. No matter how you say it, no matter what the student for what purpose, he paid for your training, the most fundamental purpose is only one: to find the ideal job.

If you are only providing training and not responsible for the results, then you are in bullying.

If you are providing training and you are responsible for the results and ensuring employment, you will be tired of vomiting blood because you have no resources for the employer.

The employer is not a fool, and he knows to recruit better people. Moreover, whether the talents are outstanding, this is not determined by whether the applicant participates in the vocational training.

If you can't guarantee employment, who will pay for this product?

Want to do this thing, compared to elementary and secondary school make up a lesson, still have adult English training, it is much more difficult.

Commerce is human nature, if a business scale, high profit margins, we kill to stay in the comfort of the day, put easy money do not earn, to earn hard money, there is only one reason, easy money this circle also exists competition, it is the loser of competition.

See the above explanation, you will understand, a primary and secondary education started, in recent years, the adult English training, and now try to visit the "career development" of the muddy water company, it is thinking about what, how long can it be?

It is not surprising, therefore, that I have seen them vigorously promote the business of professional development of advertising, the moment to give the "I am afraid the yellow" conclusion.