Business-to-business Mobile dealers are accused of putting the cart before the horse: it doesn't really mean much

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion Power Network News "March 21, billion Bang Power network survey found that mobile electricity dealers after the hype, has begun to business-to-business industry spread, At present, the main business-to-business websites have developed mobile terminals. But by a variety of factors, the current business-to-business mobile end of the development is not ideal, simple function, low turnover. Business-to-business vendors and buyers are also less enthusiastic about using platform-mobile-side work.

"Although the Business-to-business platform has started to promote mobile terminals, they are not very interested in the development of business-to-business mobility," said a head of electric dealers at a heavy industry brand. "Business-to-business is working, and no one is using mobile phones during work hours." What I can do with the computer, why use the mobile phone? ”

HC Network Product department responsible to billion power network said that the current HC network mobile end of the transaction accounted for not too high, in 10%-20%. It is understood that this ratio in the industry site has been a high ranks.

Xiaofeng, a vice president of the company analysis, business-to-business mobility is difficult to promote, the most important is determined by the industry attributes of Business-to-business. The main advantage of mobile platforms is portability, while business-to-business work does not require a high real-time performance. "2C Trading is more perceptual, and many are buying ideas that are instantly formed." But the 2B transaction is absolutely rational, the enterprise decided a transaction, need to repeatedly communication and research, and even field visits. The time that can be saved by using a mobile end is not significant for business-to-business entrepreneurs. ”

In addition, the development of Business-to-business mobile terminals faces two major challenges. On the one hand, the trade of industrial products, finance is huge, the transaction process is also more complicated. Compared with the average customer price of dozens of yuan to hundreds of yuan, business-to-business transactions tend to be millions of renminbi, or even a single order over billions of transactions, buyers in large trade more cautious, not easy to accept mobile end. It is very difficult to make the complex transaction flow appear on the mobile end.

On the other hand, user habits are difficult to change. For years, vendors and buyers of business-to-business platforms have become accustomed to offline trading patterns, which are less sensitive to the Internet than b2c,b2b entrepreneurs. "Teaching them to use a computer, to find information on the internet for many years, it is too hard for them to trade on mobile phones." "said the CEO of a chemical industry website.

Billion power network to understand that, compared to domestic trade, the mobile side of business-to-business development more mature. Billion power network to understand that the 2012 U.S. Christmas season, mobile E-commerce traffic accounted for the total e-commerce flow of 25%, mobile turnover accounted for 14% of the total turnover. This figure is far higher than the 2012 Taobao double 11 mobile end of the 4.9% transaction ratio. Data from Dunhuang show that in 2012, the Dunhuang mobile platform to deal with the number of orders has accounted for 17% of the total turnover, which from the mobile platform to account for the total number of inquiries accounted for 25%, mobile platform traffic accounted for 26%.

Industry analysis, this is due to foreign users are more accustomed to using mobile platform processing work; More importantly, the Dunhuang platform of transactions concentrated in the small trade, 1000 of dollars below the order accounted for the vast majority.

Xiaofeng suggested that the Business-to-business platform at this stage is not suitable to vigorously develop mobile end. Because the current capabilities of the Business-to-business platform is not yet fully meet the needs of users, and in the function did not achieve good time, but pay attention to the development of tools, is completely the cart before the horse. When business-to-business online transactions reach a certain scale, he argues, the business-to-business mobile side will have real development.