Business-type social development

When it comes to business-type social Bsns, it has to talk about LinkedIn, a social BSNS whose annual net profit was far more than $15 million trillion last year, with a market capitalisation of tens of billions of dollars after it went public, and more than MySpace to become the second largest social networking site in the United States. In addition, France's most famous Viadeo was founded in 2004 by two university graduates and is now operating far beyond 10 million euros. Xing, founded in 2006 by two German entrepreneurs, now claims to have expanded more than 200 countries.

After all, Bsns is a SNS, must follow some of the characteristics of SNS (nature). Web products exist because they meet the specific needs of their target audience. In essence, any network form (bbs/sns/blog/microblog/...) are mapped directly in the form of a network or copy our offline life. Take the great Facebook as an example, the state, log, album, share, etc. directly corresponds to a person under the line of chatting, bragging, showing off, envy, chasing girls, stuffy Sao and other behavior.

And the site can survive the foundation is to provide users with the value of access. Users can not bsns to play games, look at beauty albums, but use the site to provide business relations of the tool, directed to solve practical problems.

Social networking sites must be based on relationships (which seems like a piece of crap). But what relationships can be called business relations, but there are only a few: to seek opportunities for business cooperation (manufacturers, middlemen, distributors, etc.); It is natural to form two major product systems: Networking and recruiting. Let's analyze the following separately:

Connections

China has been a network-oriented country since ancient times, and it has long been regarded as a doctrine in many people's affairs. Corresponding to the line is the business party, acquaintances introduction, Exchange business card activities.

The reality is that the site to maintain the relationship between the network is not too much (and regardless of the majority of SMEs in the information awareness and penetration rate are not high, even if the first-tier city situation is not optimistic). One reason LinkedIn is thriving is that its local business social networking environment is well developed. For Chinese netizens, the market is still in the process of nurturing.

In addition to the business environment, the trust mechanism is a problem that cannot be changed for a short time. We often attach importance to our immediate contacts (ie, once connected) and are willing to establish relationships with contact persons (i.e., two-degree contacts) with direct contacts. But only a two-degree network can provide real value, and each will have a strong interaction.

To take a simple example, you have to find a job now, found that your friend's friend's company has a position of intention, then your first reaction is that I want to invite this person to eat tea and chat to learn about information (the nurturing process of human veins). There are two final results: A: Successful job search will create a two-way strong connection within a certain time period. B: Not suitable, there will be one-way if contact (ask for position information), then the frequency of contact slowly decay.

For those who are willing to online service, the product needs to address the user's access to the site and the cost of the direction of the problem, that is, to get through and control. Some customer service director like to get the same industry CEO or VC Network (these connections to their own value but high level), but he also does not like and a certain Commissioner always add himself as a friend.

Of course, the site's members have overlapping interests, industry, topic characteristics, corresponding to the product is the group, circle and discussion. Through these products can also be the establishment of product connections, but the side effect is the user to obtain, maintain the actual cost of the client to increase, and a part of the flow of entertainment.

However, because of these requirements and the existence of unreliability, the site's services to provide a chance to charge.

Recruitment

Simple for recruiting to be, rough atmosphere on campus recruitment and social recruitment. and social recruitment, high-end can go headhunting (of course, now the headhunting market is very messy, a large number of small headhunters flooded the market to collect a large number of established as the goal, quite a bit of bad currency to expel the taste of good currency) in most of the posts have gone network channels. The recruitment here is about the recruitment of social words.

The emergence of the three major recruitment sites provides a network of offline recruiting processes. The network will recruit the channel cost to carry on a certain degree to reduce, but did not fundamentally solve the recruitment quality question. Enterprise Release recruitment information, personal upload resume is only in the level of information release, but far from providing in-depth communication between the two sides, coupled with the domestic credit system is not perfect, the efficiency and quality of recruitment can not be very in place. In a word, recruitment to be effective, must have corresponding measures to ensure the need for both sides of the in-depth exchange of information.

In contrast, social recruitment has several unique advantages:

1, make full use of your interpersonal relationship that is, not only to improve the accuracy of recruitment, information can be more effective and quality of transmission;

2. Increased transparency of information. Through micro-blog recommended people, the company can not only obtain information through resumes, but also through micro-blog to investigate the real state of this person;

3, the socialization of effective, rapid dissemination and radiation characteristics of the individual brands and enterprises will make its value expansion.

At present, online business relationship maintenance is still in the development stage, through socialization and network recruitment is to experience the value of Bsns website priority. So how to design a product that uses socialization and interpersonal relationships to solve information symmetry and recruiting efficiency will determine whether it can go further. (later articles will introduce several product forms, here do not make representations.) )

PostScript: A clear but the target user positioning and internal demand driving force of the product is very few. Because, people (especially the Chinese) are complex emotional animals-demand, emotional diversity. So in addition to satisfying the user's explicit needs, most products need to educate users-to find their hidden needs and to produce them. Find an easy to educate user base and provide him with a complete cycle of products, the value of the site is not far from the profit. Attached：

The current domestic Bsns website:

If the next network: 2004 set up and online, China's earliest imitation of the business social networking site. Unfortunately, the location of the site has not been clear, gradually become the information community.

Street Network: March 2009 on-line operation, the student group for the first hair operation strategy, as of June 2011, registered users have reached 6.2 million, throughout the country more than 3,000 colleges and universities. July 2011, announced the acquisition of Fidelity, New Oriental, and through the three institutions of tens of millions of U.S.-level financing.

Horizon Network: In March 2009 was Viadeo wholly-owned acquisition, the current group has 35 million users, of which the Chinese user is about 6 million people. Station has a large number of small and medium-sized headhunting post.

Yourzine Network: Adhere to the invitation system to the higher end of the route, the first 4 months from 100 founding members to 300,000 members, focused on the current 84% of China's venture capital and private equity fund people. But the website product uses and the experience also has the big promotion space.

Jingwei Network: Affiliated to the Thousand Oak interaction, has joined with Zhaopin, the main business social network and High-quality, based on the social search engine of the question and answer model integration, committed to creating efficient, high privacy and high-quality information content. The site is left with a large number of people on the shadow of the network, the so-called business intelligence polymerization capacity has yet to be examined. Job Hunting Network: The original search network, founded in 2000, has been a career investment in Jingwei, directly positioned in headhunting and professional managers of the interaction between the two exchanges and trading platform. And the Sky network target users overlap.