Business website news editing and optimization skills sharing

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Hello everybody reader, I as once the Business-to-business industry website Editor, this is my editor about the industry news collection and editing skills of some summary, I hope to help.

One: The collection of industry news

1. Manuscripts

Many industry sites provide online submission function, many of which we are directly used, most of the manuscript is undoubtedly the original works, we all know that search engines like original or false original news, but the collection from the site to see the number will be more and more, The site contains the number of questions here is not much to say I believe we all very understand.

2. Subscribe to

Like Youdao Reading, Google reading, watercress and so on provide subscription functions, can find some keywords related to the industry, such as my station is the Chinese analysis instrument, I subscribe to the key words are: instruments, instrumentation, analytical instruments, chromatograph and other keywords; In addition to the subscription keyword, you can find the industry's professional blog, Many blogs also provide RSS functionality; News subscriptions are no doubt for the convenience of gathering news.

3. Reproduced

Industry news reprint; One is most search engines provide news search page, you can query industry key words to find industry-related news reprinted to this site; the second is to other industries website reprint news, but pay attention to other industry websites released news is not all original works, For example, a technical article may be reproduced in many industry sites, the third is to the enterprise station, newspapers, trade associations, government tenders and other service sites to reprint the news.

4. Cooperation

exhibition cooperation; No matter what trade show cooperation, this site will release a news related to the exhibition, and sometimes the cooperation of the exhibition may be at least 3 pieces of news (exhibition invitations, exhibition opening ceremony, exhibition look back) and so on.

5. Original News

Original news is their own editorial or content and others do not repeat the news, the news is not good or bad, but the flow of news is not as overlooked. Most people are concerned about the flow of statistics, so please see to bring you the flow of most of the search engine? Then see how the search engine is to your station, nothing but search engines, external links, direct input URL or bookmark! Most of the traffic from the search engine is included in the news or product page? The addition of the visible news is not negligible. Special professional Industry News I can't write, a little simple should be OK? For example, company profile plus main products and contact way to write a simple title of the original news was born; product model plus price Quotation is also an original work; What festivals can be published "xxx company wish xx Happy Festival" ( Content can be a holiday profile plus contact information and so on, do not understand the original so great, in fact, everyone will write the original is our habit of clothing (reprint) of life, hehe.

II: Editors of the Press

After the news collection to consider the news editor, the following simple to introduce the skills of editing news.

1. How to write news headlines?

Every industry website updates the news to write news headlines, generally try to modify, do not use other people's news headlines, the news to highlight the key words, even if it is reproduced, news headlines I wrote: One is: Period + original title; The second is: Place + original title; Third: Add "recommendation", "Hotspot", " Attention "and so on; Four is: the use of false original tools, but I do not recommend, because it is conducive to search engines and not conducive to readers to read; Five is: content like another title (this is suitable for PR high Snapshot update timely industry website), information source if it is the original web site can write a name + domain

2. The wording of the news content

Regardless of the above form of the title should be in the news details appropriate place added news headlines, that is, the news headline needs to be written to the news details inside, you can write the title in the first natural paragraph of the article, increase the number of keywords appear, Then there is the keyword in the news plus hyperlinks like the bold text in this article. Reprinted articles may be divided into a number of natural segments, we can merge a few natural sections or split the natural paragraph, layout must be neat; At the end of the news can be another line to write: News tags keyword or something will continue to release on the "XXXX" report, welcome to continue to focus on this site.

3. News picture Optimization

Upload the picture must upload to their own website of the server, some directly copy other people's website pictures, this is purely for others free publicity, picture upload to slightly do some processing such as picture format; In the news page to add a picture must set the keyword, the picture inside use title, Alt tag, is the picture description.

The above simple said about the industry news collection and editing skills, this article by 17 Beauty bar www.172m8.com webmaster Writing, reproduced please specify. Hope to help you, a lot of exchanges.