But SEO sharing: SEO outside the chain index full analysis

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I believe that many just stepped into the SEO industry soon new people in the study of the construction of the chain will often ask this question: what kind of outside the chain construction is the best? And their answers are often the same: to ensure the breadth and quality of the chain. To tell the truth, but at the beginning of the time also contacted this answer, then really very helpless, you boss Ah, if I know how to guarantee the breadth and quality of the chain, I also asked you what to do?

Recently through groping, but for the construction of the chain has a certain idea, said to share with you. We are talking about the chain often involves such words: relevance, anchor text, chain breadth, chain quality, authoritative website and so on. These concepts need to be sorted out in a nutshell.

First we have to say the anchor text outside the chain, whether the chain for the emperor's era or now this content for the emperor's era, for the role of the keyword rankings, anchor text chain form is still outside the chain of the best effect, in fact so very good understanding, the same weight of a connection, Anchor text outside the chain will be the weight of all passed to the anchor text keyword, and other hyperlinks are only passed to this page (generally speaking, a page is a number of keywords, so this time the allocation of weights will certainly not only give a keyword). Of course, I believe that everyone in practice has also been aware of Baidu now for the outside of the chain of attitude, or specific point, for the outside chain of attitude, has been strictly very much. About the content of the chain of the emperor's construction, we can through Baidu Webmaster tools outside the chain of search engine SEO ranked tenth of the site's outside the chain of construction, the site's outside the chain construction is very reference value, but in the previous article also analyzed, here is not to repeat.

The authority of the overall link of the website, in fact, this indicator refers to a site as a whole of the overall number of external chain and quality of the comprehensive data (compared to remove the anchor text outside the chain outside the chain evaluation, for the overall evaluation may be more in line with our evaluation needs, of course, more in line with the search engine evaluation needs). This includes your anchor text outside the chain (not just your keywords, not the construction of the chain is equivalent to a few key words of the ranking construction) and your hyperlink outside the chain and your spider text link. Here must explain is that the construction of the chain is to promote the construction of the network, rather than for the keyword ranking (too targeted or the chain is too simple is that we often say that the optimization of excessive), in fact, the keyword ranking is only the passing of the chain of construction products. The authority of the site's overall links can be viewed as an external evaluation of your site, if the site is regarded as a person, so many times the outsider to his evaluation is very important, especially some respected people to a person on the positive evaluation or criticism, this effect is clearly a difference. Let as many people know you and make evaluation (chain breadth), get more authoritative people praise (outside the chain quality).

Outside the chain of relevance, we continue just said that the site as a person, the outside of the chain as an external evaluation, so good understanding. Jordan said you play basketball well, and Ronaldo said you play basketball well, it is obvious that Jordan's evaluation will gain more approval and trust, why? Because the Jordan family is the basketball authority person, but Ronaldo although the reputation may not lose in Jordan, but the others are the football authority rather than the basketball profession. This is the relevance we value. Of course, Ronaldo said you play basketball well, and how to say you play basketball well, obviously the effect is also different, the celebrity is so, a celebrity (high weight of the site) and a small fart people (low weight of the site) to give the evaluation of the effect is obviously different.

Next, the link popularity of the site in the relevant community. A lot of people in the basketball industry think you play basketball well, and a few basketball people think you play basketball well, the effect is different. We can also see it as an indicator of the breadth of the chain, but the chain breadth is too broad, bad comparison, we will be divided into this index, will be convenient for everyone to judge.

Finally, we have to talk to the person you are evaluating (the site that has links to your site), is not a sudden ruin (encounter K station), or not so serious, but a lot of people's trust (being down right), may bring you no small impact (after all, a person who was spurned by the praise of the people who have added, There will certainly be a lot of unfriendly and distrust in the eyes of all. Here we have to mention a very important point, friend chain, as an exception to the chain effect of the anchor text outside the chain, and is stable (as long as the other party does not actively delete, the effect of the chain will be maintained), and it is likely to be highly relevant (friends in the same industry), the weight of its own output is also very high ( Friend chain site weight is very good or export links are very small, such a chain, for your site may have a very large impact, so once his site appears a larger problem (such as by K), then your site is likely to be affected. So check friend chain is also the new people need to pay attention to a daily.

But the finishing is inevitable omissions place, welcome everyone to supplement. Personal humble opinion, welcome to Pat Bricks.

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