Campaign optimization for overseas bidding rankings

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The vast majority of Chinese foreign trade enterprises or stationmaster hope in English search engine to do PPC advertising (PPC) Get orders or order inquiries. The starting point is entirely correct. The use of search engines to participate in international competition, PPC advertising is a less expensive, but can directly penetrate the foreign market the best way. Bidding rankings are not easy to master because companies need to devote considerable effort to managing the ad.

Choose key words carefully

The total price ranking will be very expensive, the choice of key words is very important. For Chinese enterprises, the need to compete with international manufacturers in English search engines, in the price of the game in dollars, the cost greatly increased. Some companies may not initially 211.html "> feel anything, but as the competitive web sites continue to increase, in order to maintain the position at the top have to follow.

This problem is basically the result of a keyword study that does not do home. Bidding ranking keyword selection tactics and SEO have the same also have very big difference. SEO keyword Word tactic is not based on cost as an important consideration, in principle can aim at any keyword. But the primary consideration in bidding rankings is the price of key words. In the case of tight budgets, the key words should be aimed at "long tail" rather than generalized words. "Long Tail word" although the flow is small, but the price is much cheaper, the competition is low, and the purpose of clicking Visitors is more clear, the possibility of conversion to customers is high.

Landing page optimization

The range of net cast is limited, so the level of landing page should be strengthened. In the case of inability to bear huge advertising fees, business success must be limited to the flow of advertising keywords into sales. Landing page production is very fastidious, needs to be optimized. A landing page should be designed independently for important keywords. The mission of this landing page is not to throw the product directly to the visitor, but to let the visitor feel that his click took it to the right place.

Optimizing Advertising Words

Advertising is not written in hand, it must be able to attract effective clicks. The advertisement advertisement word is very short, can contain the information is limited, therefore its writing request is very high. First, to conform to the English grammar, do not look weird; second, appropriately include the keywords, concise; third, to write characteristics, in particular, and competitive advertising differences in order to attract the eyes of the Click;

Overseas bidding ranking advertising is a very challenging international marketing means, the webmaster needs proper management, careful planning and research, in order to receive the desired effect.

[Original article, reprint please indicate the source of Shenzhen website Construction www.mulandesign.com]