Capital chasing online interrogation "rally" strong

Although the National Health Family Planning Commission in the recently released "on the promotion of telemedicine services in medical institutions," in the opinion, did not pay attention to the market in non-medical institutions in the Internet health care, but this does not affect the field of capital bullish. From August to mid-September this year, there were 700 million dollars to the Internet for medical treatment. Although most of the Internet medical market is still in the investment stage, but the industry said its profit model has sprouted, the government's cold treatment attitude can not contain the enthusiasm of the Internet medical market.

Market Active

Capital favored Internet medical

When asked about Internet healthcare entrepreneurs, almost everyone has a story of their own to explore the market. Yang, director of public relations at the prescription network, said: "Our boss, Dr. Martin, has just started looking at the prescription network in 2012, a platform for patients to communicate with patients, occasionally with Dr. Martin's best friend to consult with Dr. Ma about health issues." After a run out of control, some patients or sub-health people are very willing to follow the doctor online, consulting about health management matters. I can see that the prescription net has reached 500,000 daily visits. "In 2013, Dr. Martin felt it was necessary to build a platform for doctors and patients to communicate with, so he asked someone to do an almond doctor's app, and patients and doctors could communicate on the Almond doctor's platform."

Beijing Business newspaper reporter learned that the almond doctor platform on the September 3 this year, now has 10,000 doctors registered. In order to avoid the medical risk, the Almond Doctor currently stipulates that only those patients who have been consulted under the doctor's line are required to communicate online, and the patient consults the doctor for free. The Almond doctor has now obtained the 5 million dollar a round financing of Sequoia Capital. Before that, the prescription network had already financed millions of dollars.

"Capital is very favored this market, although we are still in the user accumulation stage, this one or two years will not be profitable, but there are many investment institutions to watch us." "Indeed, and June consulting company partner Wang Frankly told the Beijing Business newspaper Reporter:" For Internet medical, we are looking for the right to our project. "It is understood that Clove Garden September 2 This year announced the investment of 70 million yuan Tencent, Beijing incomplete statistics, this year only August to mid-September has been more than 700 million yuan to the Internet medical field." Preliminary statistics from the Qing Ke group show that by the end of 2014, China's Internet medical market will reach a value of 2.7 billion yuan, up from last year's year-on-year growth of 20%.

Clear positioning

User accumulation is the way to profit

It's not just that recruits like the Almond doctor's platform are involved in the Internet medical market, Beijing newspaper reporter found that the internet, there is a good doctor online, seek medical medicine network, quick to ask a doctor, such as more mature online medical platform in operation, and has a number of years, has its own set of commercial operating mode. Some of these platforms are located free health counseling services, doctors will give advice on diagnosis and treatment, equivalent to the guidance of medical functions, while others provide a large medical expert resources, appointment inquiries, price, a limited fee. Take the good doctor on-line medical platform for example, is the charge to reserve the inquiry mode. Beijing Business Newspaper reporter Login Official website, click Maternity column, pop-up 71 experts, from Beijing, Shanghai, Guangzhou and other regions, the charge of high standard has 300 yuan/times, limited to 10 minutes, low 50 yuan/time, limited to 15 minutes. As of September 22, according to a good doctor online official website data statistics, Beijing business newspaper reporter found that its online successful patients reached 495,194, have had a health counseling experience and experience of patients sharing 1,182,863, can be said to have a considerable degree of user accumulation, recognition degree is higher.

"There are now more than 2000 companies doing internet health care, some charging users, some without charging, but most of them are not profitable, and their business models are being explored, and some are even in the research and development phase." Beijing Bo Kai Chen Yu Management Consulting Co., Ltd. General manager Chen Hongyan said. Chen Hongyan about their product concept is developed, want to first on the phone to do a white-collar aerobics software, to attract white-collar to enter, in the white-collar to the aerobics this page gradually trust, it may also produce medical needs, thereby entering the Cloud medical page. The client consults the online doctor about what treatment is needed to solve the pain, and the online doctor then tells him the nearest hospital that meets the patient's needs, and then the patient goes to the hospital to take the medicine. In patients with hospital fees, cloud medicine will extract 10% of the cost of their services.

"The user accumulates to a certain extent, the profit pattern will appear naturally." "Seek medical medicine network related responsible person told Beijing Commercial newspaper reporter." The site positioning is to provide patients with reference information on the Pre-Hospital counseling platform, to provide professional medical information inquiries, doctor-patient counseling, appointment registration and other services. Its responsible person discloses: "Our website registers the user to reach 50 million people, the daily average UV user is 20 million, now seeks the medicine net not to the patient to charge, but advertises to this website the medicine enterprise or the hospital charges." At present our website is profitable. The key to do the Internet medical treatment is to accumulate users, to provide quality services to users, to meet user needs. "Beijing business newspaper reporter to the patient identity log into the medical network, click on the corresponding departments, immediately have online doctors jumped out to reporters to learn more about the disease, for reporters to answer questions, but no exact diagnosis, just to inform the suspected condition, and give suggestions. The official said that the doctor through online and user exchanges, and some need to go to the nearby hospital, the platform to help him contact the doctor, to the user to do the Doctor plus service, but the platform does not support the prescription on the internet.

Waiting rules

Borderline blurring of health counseling and medical diagnostics

"I have experienced, see a toothache and have to get up early six to the hospital line doctor, this is very troublesome, now online medical treatment has ' light inquiry ' way, as a family doctor, to give guidance for diagnosis and treatment, or to help recommend hospital doctors, plus and other forms, the market demand is very large. "Yang said.

However, although the market is hot, but in the government seems to have security problems on the Internet, was contained. The National Health Planning Council issued the "on the promotion of medical institutions telemedicine services," the medical staff to the medical institutions outside the direct provision of remote medical services, should be approved by its registered medical institutions, and use the information platform set up by the medical institutions to provide diagnosis and treatment services for patients, against the outside of the hospital online interrogation. Industry insiders believe that "online interrogation is unstoppable, now doctors more practice policy in the untied, online more practice doctors should also encourage and give rules, should not across." What are the qualifications that physicians need to have in online counseling or clinics, and how to evade medical risk, which requires the government to regulate rather than ban it. Industry insiders say.

An unnamed Beijing hospital chief physician Chen said he now, in addition to his hospital information platform for patients to provide consulting services, but also in search of medicine network hanging network. In the current situation of shortage of medical resources, difficulty in seeing a doctor, and the high cost of seeing a doctor, this kind of online diagnosis and treatment is convenient for patients, and also provides a platform for doctors to open their fame and influence, which is mutually beneficial. "A rigorous doctor, is not in the patient network consultation easily give a diagnosis opinion, they provide patients with only a disease counseling or medical guide, in other words, guide medical services, so that patients less detours." But inevitably, for the more common, chronic, simple symptoms of illness, counseling and interrogation often appear blurred boundaries. If you are only allowed to consult online and do not allow diagnostics, it is easy to cross the line. "he said.

Beijing newspaper reporter found that some internet medical platform, patients first online counseling, and then appointment experts, doctors online treatment, prescribe. "Doctors prescribe is not in line with the law, in the Internet medical business model is immature, the government needs to observe a period of time to make the corresponding rules, but online consultation trend." "Chen Hongyan thinks. Insiders call for in the Internet medical market demand is so strong, online interrogation is not a ban can be blocked, and its obvious to stop, in private, rather than speed up the development of health counseling and disease diagnosis standards and rules, strengthen supervision and management, improve the diagnostic behavior of online medical platform threshold, Examination of medical qualifications, rule-based, in order to better standardize the health care practices, reduce security risks.