Case: Logos How to get 300,000 dollars in sales over a weekend

Logos Bible Software is a 100% online trading software company, founded in 1992, from the first few programmers to http://www.aliyun.com/zixun/aggregation/32057.html "> The world's largest Bible software developer. The software company relies solely on social media for the detection of project ideas and product promotion, using Word-of-mouth to sell products and spread brands.

Logos has achieved great success in social media marketing, with software sales up twice times higher than in the same period of the previous year. This is not just because of the size of the company itself, but more importantly, the logos of fans, the number of follower and contacts with customers are expanding to support long-term development.

"Without social marketing, we can't advertise because we don't advertise for ourselves," says Dan Pritchett. We just want to give rewards to those who have social relationships in our community. ”

Company：
Logos Bible Software

Social media data:
Official website: www.logos.com
facebook:24697 a fan.
twitter:25392 a followers.

Achievements：
-The week of 6th between Thanksgiving and Christmas, logos made 300,000 of dollars in sales, 3 times times the previous year (without using social media platforms).
-The team processed 2000 emails.
-No fees are spent on marketing and advertising
-marketing VP spent one hours planning and launching promotional activities.

test water

In recent years, logos has been holding a black Friday promotion, but in 2010 the company had no plans, and Pritchett's marketing team went to the festival, when Pritchett started using Facebook for marketing. He wrote a post asking customers to see the software on the biggest shopping day of the year. Customer response is very positive.

Pritchett also said that he had only a few ideas from the post, but did not fully understand what was going on. But instead of posting discounts online, Pritchett offers discounts on the software customers want.

The operation process is as follows:
1:logos lets customers write the 3 software they want to sell in their emails
2: The salesperson looks at the discounted price for each software and responds to each customer in a personal capacity.
3: The customer has 48 hours to decide which product to buy.

Pritchett said, "You tell me what you want to buy, I will give you a big discount, let us in this virtual shop Carnival shopping!" ”

Pritchett simply posted the news on the blog and then forwarded it to Facebook, Twitter, and corporate forums, just like this, and didn't email the customer.

Then the snowball effect of social media began to reflect: "At first we were thinking about whether we wanted to email all our customers, but soon we realized that there was no need to do that, and the spread effect quickly spread the message." ”

Both on Facebook and Twitter, fans are sharing links to friends, and some customers are forwarding the message after buying. Logos will also expand word-of-mouth by mailing e-mail to customers with links to Twitter and Facebook company accounts. But the biggest traffic is focused on the company's own social networking site, the forum, 42,000 users, 241 reviews, and 13,182 readings.

"It is the user who has spontaneously Pritchett this message and has formed its own discussion topic, and we have not done anything about it," he said. ”

The customer's response exceeded the company's expectations.

"After discounting, we quickly received a lot of emails, and since then, employees have been working 6 o'clock in the morning to handle hundreds of customer requests." Logos Sales team responded to every email as quickly as possible, despite a difference in price per product.

However, logos did not spend any money on publicity, the task that was originally planned for a week, ended on a weekend, and without any cost of investment, Pritchett said "It's amazing, almost 0 cost, no printing, no postage." ”

In total, the team processed 2000 mails and sold 2000 software.

"Sales were 200000 dollars lower in the same period last year and the economy was better last year, and discounts were also implemented." "However, the benefits are far greater than the weekend sales, and through this promotion, logos more than hundreds of fans and followers."

In addition, the company recorded what customers want but did not buy, and contact information, which will promote future sales work, the company also continued to use the feedback on Facebook to study what customers need most products

"Only 1 weekends, the sales staff figure out which customers like best in 2000 products." And we have a list of potential customers, and we have new ideas for interacting with our customers. ”

Social media = Agile

After 3 days of marketing on Facebook, a promotional campaign has proved how important agile organizations are! Pritchett said, "Just do!!!. You don't have to have

A fully fledged scheme and how good the electrons are, I just wrote a blog post and then watched it change. Logos actively responds to every customer's emails and questions, and relationships become important at this time.

Get ready!

Be optimistic and increase your staff. If the activity is unexpected, you must also consider a variety of possible!

This article link: http://www.socialbeta.cn/articles/how-social-media-generated-300000-in-software-sales-in-a-weekend.html/
Original link: http://www.socialmediaexaminer.com/how-social-media-generated-300000-in-software-sales-in-a-weekend/
Translator: Wisp@socialbeta