Catering O2O still stay in the primary stage, three major restrictions on the cause of inventory

Catering industry as China's most traditional industries, but also by the internet thinking to touch the deepest industry, whenever the internet thinking must talk about the catering industry, and rely on internet thinking business to get a night of red enterprises are not a few. In the era of mobile internet, O2O mode has also become a major way of thinking in catering industry, the current catering industry in the use of O2O model is still in the initial stage, the reason is still three factors restricting its development.

A． Online is just the exchange of marketing data. At present, many businessmen understand the O2O is the line under the line of interoperability, online diversion, these work in the earlier PC Internet era can be completed, the enterprise online to establish the official website, or in the third party vertical platform to publish marketing information, consumers see information later shop consumption. Now these jobs are only migrated to the mobile end, the nature of the marketing diversion has not changed, called O2O or lack. On the reverse O2O problem, can also be molded to the past PC Internet era, consumers online consumption, and then through the line shop diversion to the online on the comments on the interactive, in the public comments on the embodiment of particularly obvious. Whether it is the line guide to the line or under the line guide to the line, are at the marketing level, just the exchange of marketing flow.

Two． The backwardness of information technology. Only from the marketing level, for the catering enterprise system transformation has little impact, even do not need any system technology support. The most basic of O2O mode is the need for a centralized platform to support, need an information system to get online and offline data, including social data, transaction data interoperability, enterprises only build their own platform system will have data precipitation, in order to carry out the accumulation and analysis of large data later. At present, China's catering industry in the majority of small and medium-sized enterprises, and many are pop, limited economic capacity, weak operating consciousness, for the O2O understanding is not enough. Even if only the exchange of marketing data, if the data can be deposited on its own system platform, is also stepped into the O2O of the initial stage.

Three． Online trading data is missing. Large data era, full of a variety of data, O2O is to put the line to get through, to achieve data accumulation and precipitation, the use of accurate data analysis, to provide the basis for later business decision-making, O2O the most important is the data precipitation, and the data is the most critical in the transaction data. No deal can not close the loop, no closed loop can not accurately measure the effect of the network for many years did not realize the closed-loop transactions and mediocre performance, the United States Group group buying mode of trading to achieve closed loop is undoubtedly beyond the biggest advantage.

With the popularization of E-commerce trading system, many qualified catering enterprises began to build their own e-commerce trading system, E-commerce system attributes determine that every commodity and everyone is in the form of digital, online natural easy to accurately capture the data of each item and everyone's data, Can realize the total digitization of goods and people. Back to the line, the goods are physical existence, the first thing to achieve digital physical goods, these can be achieved through E-commerce system, the most important step is the digitization of each person, the traditional CRM vendors have been doing this work, but the traditional CRM system in the absence of a trading system, Can not be interoperable with online e-commerce trading system. Data precipitation are the potential, online precipitation data can not get the data under the line, the data can not be processed online data. In order to realize the exchange of transaction data in O2O is the most critical and difficult part, the system reconstruction is not a traditional industry can complete.

Micro-life has been trying to achieve the digitization of everyone, micro-letter has been constantly open interface, committed to the improvement of services, committed to the traditional enterprise line under the Exchange, O2O to achieve perfection, is a long way to go, only the traditional software companies and Internet enterprises can be committed to the line of interoperability.