CCTV advertisement bidding will be a big spot for auto home appliances

Xinhua News (Reporter Tian Cong) from the CCTV bidding site for a week, yesterday, the reporter learned from CCTV, 2011, half of the pre-sale process, CCTV set a part of the advertising time has been sold out ahead of schedule. Among them, Jiangsu and Sichuan Enterprises Performance "Brave", and Beijing, Shanghai, Guangdong, Zhejiang and other key areas of the winning bid is comparable.　　By contrast, automobiles, home appliances, white wine, etc. become large advertisers. Suning's first bid aimed at the Spring Festival Gala this year because of the CCTV advertising auction extended front, the current CCTV set in addition to several gold items, the rest of the advertising time has been sold out in advance. And some of the hottest time periods, such as TV series title, remain in the site bidding link. In the previous online bidding links, Yurun food, Yanghe wine industry and suning appliances, such as the successful bidder, which Suning is the first to participate in the bidding, that is, "2011 Spring Festival Gala" package ads.　　In addition, Jiangsu Long Pan Petrochemical also subscribed for the first time CCTV-4 's new program "Popular Infinity" patch resources. At the end of the "signing subscription" link, home appliance companies signed up for more than a 35% increase in subscription quotas. Old customers such as gree renewal "dialogue" partners, Four Seasons Mu song renewal "Justified World" special, new customers such as Suning signed "Financial Channel Strategic alliance", TCL signed "Justified World" patch.　　According to CCTV, in the next week's bidding scene, the United States, Gree, Haier, Glen Shi, the nine Yang will be full debut. Car companies in the early adjustment of advertising budget advertisers, auto enterprises will also be deployed collectively. CCTV related officials, as the bidding time this year from November 18 to November 8, auto companies will be advertising budget advance to October. Volkswagen, FAW-Volkswagen and Shanghai General Motors will probably be bidding for the first time on November 8.　　In the independent brand, BYD, Geely, Zhongtai, youth, Wild horse and other private car companies will be the same competition. Sichuan liquor brand Luzhou old Cellar, Jiannanchun, willing, Mashi and other collective shot, has subscribed to some of CCTV advertising resources, is expected to bid for the November 8 bidding conference will also have action. In addition, the reporter understands, Sichuan automobile industry Group's Mustang, Sichuan emblem Food will also appear for the first time in the bidding conference.　　It is worth mentioning that this year, the launch of tourism brand will be further increased, Shandong Tourism Bureau, Hebei Tourism bureau has won some of the advertising resources. CCTV this year, the tender is divided into three links, respectively, signed subscription, online bidding, on-site bidding. In which the online bidding has been completed, the link bid income of more than 1 billion yuan. The most high-profile bidding process will be held on November 8. Last year, the CCTV on-site bidding contract 10.966 billion yuan, an increase of 18.5%.