CCTV exposure to buy Chaos: false low discount number of large water

China Network TV News: now popular network group buys, is everybody through the website union becomes a big customer, and the merchant bargain, thus gets one most preferential price. In the group buying website, the merchandise discounts are very exciting, even hit a 20 percent of the low price is not new. The price advantage lets the group buys by many people's welcome, the group buying website also has mushroomed to increase rapidly. However, some people excitedly to participate in group buying, but caused a lot of trouble.

Buy mobile phone actually used cosmetics

Cai in Beijing is a fan of group buying. Not long ago, Miss Cai saw a name "hand group" on the website is "group purchase", marketing a brand of their favorite long eye cream, the price is very cheap.　Usually it costs hundreds of bucks to buy this thing, but it only costs 190 yuan. Not only that, "hand Group" also committed to seven days package returns, support to the counter inspection, false one to compensate three. The price is cheap and guarantee the quality, Miss Cai immediately remit money. Two days later, the goods were delivered. However, "after the opening, the first feeling is not right," Ms. Cai said, its bottle, the lid is not the usual use of the same, then a little doubt that it is false.

Miss Cai took eye cream came to the shopping malls of the counter to test a true or false inspection. Shop assistant said: "Too fake, can not be true."

Miss Zhang's experience is even more bizarre than Miss Chua's. Not long ago, Miss Zhang in a product called "a group" on the website to see their favorite mobile phone, the price is very attractive. After the remittance, received the goods, Miss Zhang was dumbfounded: "Open, is a cosmetic they used." ”

The flower is the mobile phone money, send to actually is cosmetics, and still used, this lets Miss Zhang to laugh and cry. Who knows, let her more unexpected things happen: "A quality Regiment" site could not open. Worried about being cheated, Miss Zhang searched the internet and found other victims. Later, Miss Zhang learned that, like her group of people who buy this mobile phone received different goods, someone received a newspaper, and someone received poker and so on.

such as Miss Zhang, Miss Cai, to participate in online group buy cheated netizens are really a lot. The Chinese consumer Association receives many similar complaints every day. Zhongxiaoxie Complaints Department Director Chiu Jianguo Introduction, this year, group purchase website development quickly, from some local associations reflect the situation, now this aspect of the complaints have increased trend, the main reflection of the problem is that the goods are not on board, cargo counterfeit.

Group buying website does not audit business qualification

In order to understand the group buying site in the process of selling goods in the end of what problems, the reporter decided to do some hands-on experience. The name of the reporter to buy rice, virtual a high market price, downloaded some materials on the internet, into a "product manual", want to try like such goods and materials can pass. We contacted a group buying website. Let's take a look at an interview to see how the site reviews the merchandise.

Reporter: Is the group buying website?

A group buying site staff: Yes.

Reporter: We are a factory in northeast, we would like to talk to you about cooperative group buying things, you can meet to talk about it? What information do we have with you for your review?

A site staff: You can bring some product details, that's all.

Reporter: But like official seal, business license, I now have no way to provide you, how to do?

A group buying site staff: OK Ah, can be personal, dealer form cooperation.

After the meeting, the staff simply read the reporter brought the information, told reporters that there is no problem, can cooperate, and sales will be good.

The first trick of selling goods: false low Discounts

No real-life information was requested from the operator and the product, and the staff member began to plan the sale.

The first is to raise the original price first, resulting in a low discount illusion.

The team-buying site staff said: "This price you can operate, indifferent", for example, to change the original price to 35 yuan. Reporter Cross-examine: our original set of 27 yuan can become 35 yuan is it, the staff said: "OK ah, no problem, this is the editor of a number of problems", so it appears to be "low discount."

The reporter fictitious product price originally is higher than the market price one times many, unexpectedly, buys the website staff unexpectedly on this price foundation also to raise the so-called original price to be nearly 30%, thus, the commodity discount looks even lower.

Group buying site staff told reporters that the revision price is the hidden rules of group buying circle, we all do so. The reporter also found another group buying website, sure enough the idea of this site and the previous one is exactly the same.

The second way to sell goods: The number of manipulation group

The second trick is to manipulate the number of group buying. On the purchase site, the higher the number of goods purchased, netizens will feel that the quality of this product is relatively secure. Therefore, the number of group buying is very important. However, the group buying site staff told reporters that the purchase of the number can also be operated.

A group buying website staff said, add some imaginary numbers, everybody thinks good, all come to buy. Another group buying site staff said, you want the 1th is the explosive effect, sensational effect, "after all, the number of people can contrast the effect to add 1000, OK ah." is to let consumers know the product fire, this is the effect of "," backstage technology can be arbitrarily changed, all things can be changed. ”

In order to show reporters their company's ability to manipulate group buying, site workers immediately revised the number of buyers. Sure enough, he just entered the backstage system, and entered the number of people to modify, the number of purchases on the page immediately changed. Prices, the number of people can be arbitrarily changed, nothing more than to create the illusion of selling goods to deceive consumers.

Escape responsibility: Play missing

The staff also told reporters that once the goods sold, even if the quality problems, there is no need to worry consumers will come to the door. Because usually, the group buying site basically only leaves a phone, or an e-mail address, almost rarely will leave their company address on the homepage, even if the matter, consumers can not find them, bought a fake cosmetics Miss Cai is this way. "Find businesses, businesses are not easy to find, to find sites, the site said we are irresponsible," Zhongxiaoxie complaints department director Chiu Jianguo said: "Sometimes there is a return to buck situation."

In recent years, the group buying industry has developed rapidly, group buying sites and companies involved in group buying more and more. It is understood that the start-up of a group buying site is very easy, only need to register a domain name, pay dozens of yuan to hundreds of years of the annual fee can open the door open, and even many have no relevant registration. So, these sites want to open on the open, out of the problem can be turned off at any time, God does not know, unnoticed, completely do not have to worry about gullible consumers to come. Therefore, the group buying industry, a number of weeding cheats not only the consumers, but also to the formal management of the site and the whole group buying market has brought bad impact.

Some of the purchase of money for the purpose of the site once the King, and some sites in the day-to-day operation, the use of a number of fraudulent marketing tools to mislead consumers. and lack of unified, effective supervision and regulation is the main reason for the frequent problems of group buying websites.

Some professionals say that we have contract law, consumer rights law, intellectual property law. Simple payment, we have the corresponding financial laws and regulations to manage. However, e-commerce is a new thing, in putting these laws on the platform of E-commerce, it will be found that the whole process of transaction is very much, it is difficult to unify a department. Therefore, regardless of consumer individual, or enterprise and the whole industry development, all want to have a more perfect rules and norms to guide the whole e-business towards a healthier direction.

As a cost-effective way of consumption, online group buying in China has developed rapidly and promising prospects. To make this emerging market sound, a clearer set of rules and regulatory mechanisms are needed to make unscrupulous operators no longer able to fish in troubled waters. And we consumers have to polish their eyes, as far as possible in the regular large web site shopping, not by those so-called ultra-low prices, super discount tricks to cheat.