CEO Rochuan: The 4 direction of future social networking

More recently, the industry has been shocked by the Snapchat of less than 30 full-time employees who rejected Facebook's 3 billion dollar takeover offer. Snapchat has become the most controversial product in the Internet industry, and it is unclear whether it can really lead a new social product revolution. But I believe that emerging social products are bound to continue to emerge and will revolutionize existing social products. Because we need new social networks. As more and more subdivided network services and platforms enter the social arena, people are becoming aware that there is no social network to meet all their needs. As the so-called tune, social channels are becoming more and more fragmented, and users are increasingly conflicted about established rules in social networks, and the emergence of new social networks is necessary. This is unavoidable. No product escapes the natural life cycle, unless the product becomes a living organism, has its own reproductive system, can evolve itself, otherwise there is a rise and fall of the process. At present, on the surface, Tencent through the micro-letter to continue the mobile phone QQ mission, but the micro-letter is new, not mobile phone QQ's self evolution. Facebook is also unable to avoid the process, which can be recreated in a small way, acquiring Instagram to expand its social product line, but not reinvent itself. Since the emergence of new social networks is necessary. So where does the future social network point to? 1. Mobile for the first future social network must be moved first, its core audience are moving end. Its market penetration potential is huge, and it is accepted faster than any other technology in history. And those social networking products on PCs will be marginalized, only to be used for some convenience, to find the sense of being. For example, in exchange with the application of the experience of the staff, they found that many of them are not accustomed to using QQ, they feel a micro-letter is enough, the reason to use QQ, just for work and colleagues or customers to communicate conveniently. 2. Multidimensional content shows that human curiosity drives a natural interest in the unknown. New social networks should help broaden our horizons. Many sensors on smartphones provide a natural advantage for mobile-side social networks to display content in multi-dimensional dimensions. Data collected through geographic location, camera, environmental sensors, etc. should be used for social networks, breaking the "Circle of Friends" dimension, providing people with multi-dimensional content anytime, anywhere. 3. Give control to the user the future social network should be centralized, everyone is the owner of their own content, the right to determine their content to kill the power. This will create an independent and stronger emotional connection between people and social networks. Give the user control, so that users will have more energy and time to devote to the social network. The rise of Snapchat may have catered to the user's right to control, the user can choose the image and video of the precise time to disappear, is to control the game to the extreme. Currently Snapchat pictures and videosThe tally is 400 million, more than 350 million of Facebook's. This phenomenon may be the right to control the user, the user participation of the best proof of the high. 4. Privacy issues have been plagued by private dating in an environment where public social networks such as twitter/Weibo are rife. Since the private dating software originator path has been popular, domestic internet entrepreneurs and internet giants have been laying out in private social areas, Sina's chum, Tencent's QQ couple and so on. Although the current domestic private dating app has not appeared oligarch, but in the people more and more attention to privacy environment, intimate friends of the growing environment is getting better, popular is only a matter of time.