Chat decorate web portal advertising strategy

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Internet advertising in the past more than 10 years of development has been more and more enterprises recognized, in the face of the strong momentum of the 2008 Olympic Games, the portal site Olympic disputes began to gradually white-hot, looking at the development of Internet advertising roughly three (only for network advertising channel), one is online advertising, like some enterprises in Sina, Sohu, NetEase, Tencent and other portals or professional website launch banner, pop-up, couplet and other forms of advertising; the second is the search for promotion, such as Baidu, Google and other mainstream search engines, such as the launch of advertising rankings ads, etc. the third is the Network Advertising Alliance, like good Yes, Google AdSense belong to the alliance We are exploring the advantages and disadvantages of internet advertising, but also derived a lot of network precision delivery platform, like the Dragon Extension Interactive point fine product lets the enterprise see the actual effect marketing value existence significance and the importance, how uses the platform to use the small amount to burn the money to play the biggest value, has been the Internet advertiser, the website Main, Advertising companies are exploring the new growth of profit.

The internet has created a lot of business myths, in recent years, the Internet advertising scale has also bred a number of business enterprises, the current fry the hottest is PPG, where the success of goods, portal site of the continuous burning money straw, but for a retired net (http:// www.zdface.com), a relatively accurate advertising of electric dealers should be worthy of our thinking, decorate nets their cards what is it?

Decorate NET company was established to now is more than a year, the speed is very fast on the domestic famous female vertical portal, what makes it spread so fast? I think the portal advertising tips for burning money is certainly the most direct one.

Do a good job in the Web site advertising can follow the traditional media advertising strategy, network advertising should focus on grasping three magic weapons:

1, Target audience 2, do a good job advertising copy 3, implementation effect monitoring

The basis for determining the success or failure of online advertising is to choose the right online carrier for advertising and to find the best place for your ads. First you have to pinpoint your target audience, and then, according to your budget, find the right online media that will be most likely to patronize them.

After this period of time to study PPG, where the customer-prudential products, decorate nets and other portal advertising sites, the following experience to share with you.

1. If you have the money, the ads for the portal are definitely worth the vote.

A good brand value on the portal

The first glimpse of the advertising is in the net of NetEase home page on the right side of the information, beauty, real estate and other classified information channels, special recommendation Information Office has a few months of the name of the commercial advertising, but also some text chain ads, and later developed to the news detailed page on the right side of the text ads, portal site users of the recognition of the network and trust degree is greatly different. So decorate the net from the beginning of the launch, the overall strategy is to choose the door, big location, but different from the sale of clothing vancl not the same way to put the text chain, highlighting more themes, seize the user's visual effects, said directly a little bit confused with the power of NetEase authoritative news of the same work effect, This way advertising is not strong, but the user acceptance will be greatly improved, there is no kind of hard advertising propaganda rape, this is really worth some brand users should be worthy of thinking, and its outstanding creative copy, is planning a sleep, linked to domestic and foreign first-line entertainment star as the entry point, which triggered a strong user click on the storm, Get enough import traffic, the result is really good. When the potential users see this ad, click the user to view the details of the news, and then through the products recommended into the professional beauty products station, so as to achieve product conversion rate, portal advertising to give users the trust, so many people bought.

B Portal advertising can bring the most potential consumers, so that the fastest growth of the site

No matter what product you are doing, you are not sure whether your potential users will be in a certain small media, but your potential users will certainly be in (NetEase, Sohu, Tencent) homepage. And none of the small media traffic can be compared to these portals. Decorate the net before putting on the door every day is said to be more than 100 single, just on NetEase's first month, the order increased to more than 3,000 single.

Through so many successful cases, the fact that the network portal advertising is not necessarily the behavior of burning money, as long as you benefit from media options, procurement methods, and creative cooperation, I believe that the launch is a perfect process of winning.

Once you find the target users, choose the right media platform, the following sit down should be concentrated on the study of advertising copy, online advertising copy of the techniques to add a few ideas as a supplement:

(1) The title unfolds the most attractive place, strives for the beginning to seize the other people's attention;

Just like decorate the net hangs the Star news headline mainly, in order to elevate the title star effect.

A Tonga Li body Slimming new events b Andy Lau hair loss "embarrassed" has control C share the beauty of Ardos

(2) The text sentence should be short, straightforward, try to use phrases to avoid the whole long sentence;

(3) The use of the target audience familiar idioms, do not mealy, do not text;

(4) Do not direct sales, just try to make those interested in the students understand clicks, thereby easing the hard ad

(5) In the article content page import product promotion, to reach the user-oriented, because the user also wants to have the solution.

After all the work is ready, the next step is to monitor the advertising effect, because of the need for a fruit, which will help analyze the delivery effect, so as to continuously improve the way and copy planning, online advertising is not like traditional media, let others boast their circulation, how high the ratings, and you can not get any objective data. Effect monitoring problems have a variety of technical means to determine the delivery effect of specific media, now many mainstream statisticians is a good choice, such as: I want statistics, webmaster statistics, Yahoo Statistics can be accurate to the amount of accurate user access and export, user operations, stay time and so on.

The last thing to remind everyone is this:

Portal advertising is really risky, the delivery needs to be cautious

Just talked about the advantages of portal advertising, but the risk of the portal is the high price of advertising. If the preparation of their own work is insufficient, a day of advertising costs may be tens of thousands of--10 tens of thousands of, but may not help to facilitate the order. Therefore, strengthen the site content optimization is still important, if the site is imported a rough page structure, user experience is very poor. No amount of traffic will be the user on the basis of the end, thereby losing the advertising flow, reducing the conversion rate, such as the portal advertising is definitely to lose.

In fact, no matter what kind of advertising, before the launch is to do their own work, site user experience, promotional activities, merchandise attractions and so on. Otherwise, even if it is a small investment will allow operators to lose the confidence of the market input.