Chen Au 30-year-old billionaire, behind what "fishy"

Source: Internet
Author: User
Keywords Chen Au

 Poly-Mei Products listed, Chen Au also turned into a 30-year-old billionaire. It all turned into reality yesterday. In fact, said that Poly-Mei excellent product sales model, a lot of domestic businesses are doing, but why only Chen Au a successful one? When the industry is in favor of the development trajectory of the United States and Chen Au personal marketing model, As operators of whether we should give more rational think of a mere 4 years to build the United States excellent products with what occupy the Chinese cosmetics group buy half of the market, there is no foul? and Chen Au's personal "reverse attack" should be our progressive out of print inspirational materials.

Keeping value

The first element of the success of Poly-Mei excellent product is the value of the prison, shape their own value brand, so that they produce a certain market benefits, and this brand value is not owned by the rest of the product, relatively speaking, the United States through its name can be known, poly Beauty is to all the beautiful things together, This creates the beautiful brand value of poly, and this value for the United States to bring more halo, and the development of poly-beauty depends on the high quality of the lead, relative to the United States through the value of the halo can attract more users, and when users think that poly-beauty is a symbol of value, It's natural to focus more on using it, in fact, for an enterprise, to create brand value is also a very important link, and this brand value is not a day or two days can be made, the United States in the past few years to create its brand value is higher and better, so that users in the use of the time more enjoyable.

Group Clear

The second factor in the success of Poly-Mei products is the establishment of a clear sales group, mainly located in white-collar and other young women, these women are busy working not enough time to go shopping, set a good goal, the United States for a clear sales group to carry out sales strategy, and this way to narrow the sales circle for it to bring enough viscous users, So that users can be more loyal to the United States and excellent products, this can improve the user's stickiness, and the clear group will bring the targeted marketing, and most of the cost of products is not very high, but also has a strong brand advantage, and group buying this model will be more groups of advantages and higher sales, Through this model will be a more group advantage of the purchase, and for the United States, this clear group advantage will bring the rising popularity.

Purchase channel diversity

From the purchase channels of Poly-Mei excellent products, the advantage is also quite obvious, the source is not only from the distributor to obtain, and some will be directly from the manufacturers to adjust the goods, this diversity of access to reduce costs, in general, this approach brings the advantages of efficient purchase, low cost and other resulting advantages, And the United States so many years at this point to do is getting better, although said its price will not be too cheap and not necessarily cheaper than Taobao, but through the United States excellent products will certainly be able to obtain product quality assurance and a lot of Taobao can not bring is also an advantage, and the same through the United States, Customers are also very happy to see through the United States can get some of their own benefits to gain. In general, this diverse channel for users and businesses have brought many advantages.

Multi-Channel Promotion

Poly-Mei Excellent products not only in the purchase of the channel gradually diversified, it is to let their development benefit from the development of multi-channel promotion, and this multi-channel promotion is not only the star endorsement, but also through a variety of platforms to promote many channels, and this will bring a brand advantage, a overall development, And this kind of advertisement marketing not only shaped the brand advantage of poly Beauty, more for the United States to bring more attention to the spotlight, so this multi-channel promotion not only does not increase costs, but let the development of the United States better products have advantages and characteristics, relatively speaking, this multi-channel promotion, will bring more economic benefits and brand growth. Chen and Poly-Mei excellent products, such as the self endorsement of marketing products, really let us feel the young vigor of the beautiful products, multi-channel coverage of the entire scope of the target group, bringing the more extensive user viscosity.

Credit Management

Integrity management This seemingly simple item, for many businesses is actually very difficult to do, but poly beautiful products have done, poly beautiful products through their own integrity management for their own win a better reputation and reputation, and these for an enterprise development is very important, because relative to the development of a business, the product is the flesh, Service is the soul, then honesty is the most essential part of the soul, for the United States excellent products, do the integrity of the business is to further enhance their soul, for the United States, this is to do is very to the force, so that consumers really appreciate the integrity of the operation brought about by the charm. Imagine the current market who can do 30-day unpacking unconditional return? Maybe not so many people to exchange oh, just because of the beauty of the product of this sentence rather let everyone more assured to buy, so that, poly beauty is lost or earned?

Our Partners

In this pay attention to the cooperation of the era of poly-Mei excellent product is also very good to play this point, for the development of poly-US excellent products, many angel investors are investing in it, supporting its development, more of the industry's giants to make more support, so that the development of the United States and the quality of the road more flat, for the poly-US excellent products this is to increase their own strength.

The success of Poly-Mei excellent products is not an overnight but the accumulation of a long time, only to cause today such changes, the relevant data shows that Poly-mei excellent product set up 4 years, the total turnover of more than 5 billion, the consumer of the U.S. makeup market accounted for 22.1%, tens of millions of active users, 88.9% repeat order rate, 13 million U.S. dollars accumulated financing, The third year began to continue to profit, of which 49% of mobile revenue accounted for. So the growth of poly-Mei excellent product is it step come out, many people can not understand its success, but the United States excellent products with their own practical action to the whole society to show their existence, poly beauty Excellent products seized a full of opportunities of the United States makeup market, business model, commodity grasp, the use of promotion, And to seize the loyal customer groups are relatively good, this is its core competitiveness, so the success of the United States today can be said to be the general trend.

Of course, finally add a sentence, Chen Au's family and background is also very strong. Article Link: Card 77 Web Game www.ka77.com, reprint please keep here link, thank you.

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