Chen: Grand is in the transformation of expansion to profit decline 47%

Source: Internet
Author: User
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Tags .net analysys international business business revenue game games joint venture market
In the capital market, business expansion of the Grand (Nasdaq:snda), September 9 announced a six-year report card. In the second quarter up to June 2010 30, Shanda achieved net revenue of 201 million U.S. dollars, the year-on-year growth of 10.8%, the chain growth of 3.9%.  However, the grand net profit has been a sharp decline, the second quarter net income of 345 million U.S. dollars, the year-on-year decrease of 47%. "In the process of shanda netting resources, such as video and literature, the expansion of business, led to a decline in profits."  "Analysys International analyst Yuyi that Shanda is now at another stage of the investment period." At present, the grand business structure is divided into three major chunks: SDG (Shanda game), SDO (Shanda Online) and other business. Among them, online games and other mature business is facing a decline. Shanda reported a two-quarter grand gaming revenue of $164 million, a 2.1% per cent reduction, and a $36.7 million trillion online revenue cut 2% from the previous quarter, with other revenues of 39.5 million U.S. dollars, up 42% from the previous quarter, and 150% over a year earlier.  Included in the "other income" include cool 6 media, Shanda Literature, chess and card games platform, electronic competitive platform, and other business revenue. Shanda Network Chairman and CEO Chen (Sina Game map) Shanda Network chairman and CEO Chen said, "Since last year we split the Grand game listing, Shanda Network focused on building and improving our integrated service platform, and nurture other content business."  He also noted that revenue from other businesses in the quarter rose to 19.7% per cent, up more than 8.7% per cent over the same period last year. However, this part of the business revenue growth is the cost of a lot of investment and net profit decline.  Yuyi said that the "other business" because of the small base, so the growth rate is considerable, but cool 6 and so on is still in the investment period, so dragged down the profit.  In the second quarter of 2010, the cool 6 net loss of $11.8 million was NASDAQ:KUTV, according to reports released recently by Shanda's Cool 6 media.  Chen pointed out that Shanda is in the critical transition period, but this period will be the grand development of the leading "interactive entertainment media Enterprises" lay the foundation. In fact, in addition to the grand overall need for strategic adjustment, exerting new business, its "rich business", the main source of income-Shanda games also face the same adjustment pressure. On the morning of September 9, Shanda Game CEO Tan said in Beijing, "the adjustment period is now from the industry." Need to upgrade the product line, the need for innovation. Now we have to go through this process. "At present, Shanda games face the problem of traditional product life cycle." "The Blood Legend" and "legendary World" have been in operation for a long time, and active users and paid accounts are stable, Wei, chief financial officer of Shanda, said in a conference call after the earnings report.  But the fall in the ARPU value has led to a fall in revenue. In this respect, Tan said in an interview with reporters, "hope that the new series of products can gradually become the mainstream of our product line." In addition, the Grand game announced on September 9 with CNTV (China Network Television) to form a joint venture company-Beijing Easy Orange World Technology Co., Ltd. The JV Company operates in game and gaming media. CNTV General manager Wang Wenbin said, "The game is our recent business direction to open up." "He thinks the joint venture can create a new platform that combines TV and online games."
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