Chen play "Smart hardware", you catch a hurry?

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Yes, Chen!

This love eats the new media crab's Chen, a year ago, he created "the micro-letter member charges Day earns 7 million The News", today, by has been advocating "walks" the public welfare, with "the Intelligent Hand Ring", "the Smart Camera" coincides with. His play may be a topic, but it is unlikely to overturn the entire industry. Let's have a look!

Product or OEM

People familiar with the matter revealed to the male song, K-smart for OEM, probably a hardware factory near Hangzhou completed. In the end is the OEM and ODM, look before the Chen team's plane and industrial design capabilities, but also more difficult to judge, whether the design is also foundry.

Why do you do it?

Intelligent hardware currently in the domestic basic not to make money, large companies lose money to buy users, small companies to survive, this time Chen company to intervene, not Chen itself Love "Tide", is the factory love "cheat", what is his picture?

1. Media and service product

Chen the explanation given in the micro-letter:

"Starting with the power of walking four years ago, we've been trying to make life simpler and more comfortable," he said. From the east of the children's paintings produced by the K.band walking hand ring and K.cam walking portable will be listed. These two smart products originated in walking. We take the strength of walking to express the "walk, mind" attitude integrated in the product, I hope everyone in the enjoyment of product fun at the same time, can enjoy the fun of walking. ”

In other words, if we regard Chen as a star's point of view, he is a media, selling products and selling clothes is the same, mainly the influence of the present, the White is a fan of economic development.

2. Intelligent Products and services

If we do not think of Chen as a star, but sports or public welfare people, that is, his "walking force", that is, we regard him as a common "general manager", through intelligent hardware, this kind of soft and hard integration is indeed more conducive to data online and information management.

Two days ago, male song has written "in addition to the force, you may not know the true meaning of the bracelet" mentioned that the bracelet will not be as an independent product, nor a hand ring can do all the things, the future of the hand ring will go to diversify the market, but more and more popular. Hand ring for the representative of the wrist band products will be such as "Wang Lao Ji" Open "herbal tea" category like open a strong hardware category, K-smart is a good case.

Why not work with existing smart hardware brands?

As we all know, Chen is certainly not the Internet or technology people, as a media person, to do smart hardware, must first consider cooperation AH. On the market so many hand rings, there are some brands, such as Bong, Hai Kang Wei, such as Fluorite S1, why they do not cooperate?

The answer is very simple, hand ring and camera two products, whether it is the hardware or cloud platform low threshold, but the biggest problem is to promote the difficult, the influence of the star has just played a complementary role, so naturally there is no need and brand cooperation.

Can k-smart make money?

According to current news, K-smart officially released a period of time, the official micro-letter also did not disclose its price. Male song estimate, K team also in the product price and worry, if it is playing the fan economy, then at least 500, if it is selling hardware, and is a loss, it is estimated that they can not afford.

Not so easy, the star to do smart hardware is a double-edged sword, it is difficult to become.

Why do you say that?

First, like Chen people, do not love sports will also have a certain proportion of the purchase of his products, but a limited number; second, do not like or say not his fans, like sports will not buy, such people will go to buy bong and other professional sports bracelet. Third, the price of the bracelet has been reduced to 100 yuan, the camera price space is not small. The most unexpected is, the male song in the Circle of friends, a friend asked, Chen is who?