Chen Qingguo: An analysis of the mail marketing of SNS website

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What kind of mail marketing is successful, or is useful, efficient. Here are only 5 examples from a personal perspective.

1.51CTO is my focus on the site, because I believe this site so fill out their QQ mailbox, sent over the mail is very attractive.

2. This is pole sent over the mail, although I have forgotten whether I registered in pole, but the point open mail to see more interested in the article, or will be very positive to visit.

3, to a perceptual, race my network sent over the mail.

This site is not my initiative to register. But this title is really powerful. You miss a lot of confidante (next to the roommate suddenly burst into a "too cold") to see the mail, gimmick is very good, but also more attractive.

Four, look at Renren, that is, school.

If you have a friend message or comment on my log, there will be mail to my mailbox, for such mail, will also point open processing. Not bad. If the user has not logged on Renren for a long time, send an email to remind the next page can add a lot of stickiness. Many use Uch platform to build SNS website can absorb this experience.

5, the following is a website sent to my mail, but also precisely meet the needs of users.

Test whether the Web site is functioning properly. One email a week.

To cite so many examples, that is to say, mail marketing, the subject of the message to meet the user's requirements, users are loved, the best is urgent need, and you can let him trust you. Why other than the third game of my net mail, other mail I go to the point open, to visit ... Send the valuable mail to the user, the user will go to open, is the beneficial mail marketing.

Failed mail Marketing

We often go to some inexplicable, ad-mails. This is because our mailboxes have been inadvertently acquired. For example, you leave your QQ mailbox in a forum, congratulate others can crawl to your mailbox by software. The principle is also very simple through the robot to crawl source code search with @ is the mailbox and email address is usually with hyperlinks. Look at the e-mails they sent. Most of its technical decisions are in the dustbin.

Red Hawk network www.dhyxiaonei.com's first mail weekly, can be regarded as the first step of the theory into practice, but also for a long time by the marketing of mail harassment by the fruition. Because Uchome only supports the release of HTML code format e-mail, so the author is edited with DW, copied to the Web e-mail, after viewing the error sent.

Through the Web site more popular topic, information aggregation sent to the user, to attract users to visit the site, of course, far-reaching also involves the problem of user precipitation.

Hope to be helpful to everyone. My mailbox my9417@163.com.