Chen Xiangdong: Who to learn is not an online education app in the popular sense

Sohu it text/Mao

Into the 2015, the education online market in BAT's help pushed by the capital, mergers and acquisitions, financing continue to heat up.
Recently, who learned CEO Chen Xiangdong in the "Communications daily newspaper" (Micro-letter: maoqiying2008) exclusive interview, said that most of the online education companies in the second half of 2013 to the first half of 2014 to get financing, the estimated 2015 20–30% institutions will be eliminated.
for online education trends, Chen Xiangdong believes that internet companies will eventually move to a monopoly of scale. For example, Baidu in search, Apple in the terminal market. In the online education market, there may be 1-2 monopoly platforms in the subdivision area, and other platforms may be eliminated.
Industry Biography June 2014 just set up with who learned to get 45 million dollars in financing, and one argument is with who learn the money chain problems, the founder began to resell funds to maintain. In this regard, Chen Xiangdong said that the issue of corporate finance will be released at the appropriate time. The company's 6 co-founder's money has not been spent and cash flow is plentiful.
2015, who learn to do a good job online education O2O products, this week there will be new releases. The
Chen Xiangdong also publishes the following views:
1, who to learn positioning: not a popular sense of online education app, but a O2O to find teachers to serve the electric business platform. The team vision is: As long as users want to learn something, they will think of who to learn with, it's like when people want to buy online when they think of Taobao, search Baidu, think of the United States Group;
2, who to learn is a teacher as the core-oriented pan-education products, for teachers and users with one-stop service. After the teacher through the information audit into the platform, the user according to their own needs in the platform to choose teaching resources and pay, the transaction is completed after the teacher evaluation. The courses on the platform cover the knowledge and skills, the category is broad and comprehensive, the teaching method includes the teacher's door, the student comes, negotiates the address as well as the on-line instruction. At present, the platform is completely free of charge, the teacher has been settled in the background of 50,000, the daily maximum turnover of 2 million yuan.
3, with whom study was founded in June 2014, co-founder 6 people (3 educators, 3 internet people). The team mainly from the new Oriental education and training institutions and Baidu, Ali, Tencent and other Internet companies. A round of financing has been completed, a number of online education companies will be acquired, the next step will be more disclosure;
4, the capital market is very concerned about education financing, even some educational institutions have low profit, but the capital market is highly valued. No matter how hot the capital, to go farther, or first to do a good product.
5. Bat works with traditional educational institutions, products, imports and flows are the focus, but the product formation of fission probability may be greater. With who learn not to rule out and bat will have cooperation, at present in the discussion Baidu is not a survivor activity, Ali classmate, 360 search and Tencent classroom.
6, 2014,Online education has more than 30 cases of failure, and some companies have been given financing to announce their dissolution. As can be seen, most of the online education institutions in the second half of 2013 and the first half of 2014 to invest in 2015, 20–30% will be eliminated, this is the normal level.
7, small online education institutions also do not fear bat big companies and traditional education structure. Although large organizations have a strong capital, talent, brand and content to promote, but the disadvantage is also obvious, such as slow decision-making, the right hand to peer, the interests of how to balance.
8, 2015 online education of the eight major trends:
First, there will be more and more capital-assisted integration; second, there will be more and more entrepreneurs in cross-border online education; Thirdly, there will be more and more O2O education; There will be more and more government-driven mobile products; there will be more and more apps on the purely mobile end, and eighth, there will be more and more products with rigid requirements for the segmented scenes.

Note: Chen Xiangdong, with whom to learn founder, Chairman and CEO, National Youth Committee, former New Oriental Executive director. At the end of 1999 joined the new Oriental Education Technology Group, November 2010 as the group executive President, overall responsibility for the group management, January 2014 resigned as the new Oriental CEO position. June 2014, founded "with whom to learn".