China (Hefei) Beer Culture Tourism Festival Activities Network promotion plan

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Beer Baby Network Promotion and activities planning program

One, the demand resources: 1, the local most influential website and forum. such as Hefei Forum, Hefei Group purchase, Hefei Bar network. 2, each site has operable ID10. 3, planning staff, writers and so on.

Second, the website provides: 1, the website homepage or the Forum homepage banner the advertisement position. 2, provide the exchange of the Forum and special posts. 3, the organization of activities and full coverage.

Third, the advertising concept: 1, general advertising, through the picture and text as well as the effect of the introduction of the activities of the general content. To be able to attract netizens and users to click to understand the detailed activities. 2, interactive participation in advertising, through fun interactive games or questions and answers, to guide the participation of netizens.

Interactive advertising concept: mainly baby election interaction. Interactive for questions and answers: Test what type of woman you like!=== "10 or so choice questions (subject to easy to understand, the answer requires only selectivity) = =" Finish the topic to like girls type = = "corresponding to the beer baby (at the same time can see beer baby number and details) = =" Vote = = " Copy the address, send to QQ friends, at the same time fill in simple contact information, participate in the lottery.

Four, the activity process: June 16 may be the preliminary round time.

First of all, do not open a special edition and Post, as well as advertising. Just with the ID, tentatively in some of the more popular places, to ask and copy the content of other places posted, while using other IDs corresponding to continuously improve popularity and rank. The time is about 1 days to 2 days.

Then, the Forum administrator and the owner can be matched to match. At the same time announced the joint, the introduction of special editions and posts, advertising. Open QQ Consulting Group.

The third step, the introduction of activities, domestic and foreign similar activities, graphic presentation. At the same time write beer cultural knowledge and other content posts. Interview event organizer, content posting, etc.

The fourth step, in the registration process, discover and excavate good players. At the same time, the information of contestants, interested in copying three categories of applicants: 1, Love pure students, 2, Personality fashion category, 3, mature white-collar category. At the same time, the quarrel between the 70 's, 80 's and 90 's. Expand the visibility of activities.

The fifth step, in the preliminary contest, introduces the winner promotion of the baby. At the same time, the launch of the vote, baby votes, to meet the semi-finals.

The sixth step, the rematch, intends to focus on the introduction of a more representative of the baby, training fan group, copy and excavation of the life and resume of the contestants.

The seventh step, each activity in the player style display, floats and parties and so on. Can be combined with photographic contest.

The eighth step, the final, online announcement vote. End, late baby activity show, etc.

Five, the activities of attention: 1, and constantly collect and understand the psychology of netizens to facilitate the change and improve the activities of the program. 2, each link effect appraisal, with the expectation distance, the question appears the reason analysis. 3, the activity of data collation and excavation.

(Hope to have Anhui webmaster and love the Internet friends can discuss together.) I qq:383174776. Grassroots Anhui Net: http://ah.20ju.com. QQ Group of the grassroots Anhui: 26358770