China Internet to enter the whole universe, International mode inventory

Reading: Alibaba is preparing to invest in America's "Burn after" social application Snapchat. This is not the first time Snapchat and Chinese companies have an ambiguous relationship.

According to Bloomberg, Alibaba is preparing to invest in America's "after-burn" social application Snapchat. This is not the first time Snapchat and Chinese companies have an ambiguous relationship. Last year there was a lot of rumors that Tencent had invested in Snapchat, and later the leaked emails from Sony showed that Tencent and Snapchat were unusually close.

Interestingly, at home, Tencent supported the drop-by-taxi and Alibaba-backed quick taxi just merged. But now the two companies have moved the arena to the international arena. You know, in addition to Tencent and Alibaba, Snapchat is also Facebook's goal.

This may not be proof that Tencent and Alibaba are no longer just Chinese internet giants. Although their main business is still at home, but they are also in various ways to increase their international market. Tencent has a certain influence in Southeast Asia, Alibaba itself also has international trade, but now they are trying to enter the United States, which is widely believed that the technology industry to lead China for several years of market.

Simply summed up, Tencent and Alibaba enter the U.S. market with some tyrants color, because mainly through investment or acquisition.

While Tencent and Alibaba were busy investing in American internet companies, another company in Bat, Baidu, was not idle. Last year, Baidu set up a research and development center in North America, and invited Wundalai, founder of Coursera, an online education company.

But in the South American market, Baidu recently encountered some trouble. Baidu's Android Application management tool Du Speed Booster in the Brazilian market by Google play. According to Wang Alex's answer on the knowledge, Baidu's series of products, including hao123, has been frustrated by many users in Brazil. One important reason is that Baidu's products are difficult to uninstall after installation. It can be said that the way Baidu entered Brazil with some of the Chinese companies may be unique "rogue" color.

It is noteworthy that Du Speed booster was placed under the shelf because of the 360 locally acquired product PSafe listed as a virus application. Thus was sued by the PSafe, finally was punished by the next frame. Tencent and Alibaba in the United States to invest in the acquisition of war, Baidu and 360 in Brazil to fight a product war, and the scene is not very good-looking.

But through the internationalization of products, there are also examples of success in the country. Say a little more than the success of UC browsers in India and Southeast Asia. In recent years, the 3G Portal's Go Launcher, the cheetah's clean Master, has successfully entered the U.S. market.

Recently, Cheetah Mobile CEO Fu a speech at Stanford University, which also talked about the internationalization of cheetah movements. One of the most interesting things about this is that he thinks that tool products are the easiest to internationalize because they're all about the same habits. Du Speed booster,go Launcher and clean Master are tools products.

On the internationalization of the strategy, Fu said, they are very concerned about the user's comments on Google play. They pay attention to each of the bad reviews and find ways to reach out to the wrong people and understand the problem. It is almost impossible for American companies to have someone to pay attention to every bad comment. The Cheetah mobile model is "people naval warfare", with more manpower to do everything to the extreme, with strong Chinese characteristics. Clean Master now has more than 20 million comments on Google play, averaging 4.7.

And the cheetah's Chinese-style "tactics" is not only used in reviews, but also in products and marketing. For the tools of the product, the human war is also effective, after all, it is easier to optimize the product details better. It's just that this pattern doesn't apply in a product model that needs more ideas and ideas.

Of course, in either way, localization is the most fundamental. Most of the companies mentioned above have North American offices, but most of them are not directly products. If the development of localized products for consideration, MO is the most thorough internationalization. Mo has made a new product Blupe for the American market, and is mainly developed by the American team in local recruiting. In the release of an immature version, the MO recently released a new version of the Blupe, but also officially began to promote this product.

There are two companies we can't ignore, millet and a plus. The current internationalization of millet is largely confined to Southeast Asia, where internationalization refers to product sales, but the company is already well known in the American tech sector, partly because of its rapid growth, partly because of the addition of Hugo Barra, Google's executive. The situation and millet similar, although in the United States product sales in general, but also in the scientific and technological community has gained a higher visibility.

Millet and a plus in the United States have a marketing first color, to establish a brand awareness, through the brand to drive future product sales.

Whatever the model, the internationalization trend of Chinese technology companies is becoming more and more obvious. In the future competition in the international market, Chinese Internet companies may also maintain their own characteristics, these features may also become the key to their international market to stand out.